Color Wheels are wrong? How color vision actually works.
Color theory is a little obsession of mine. You’re here for startup advice, but this week I’m taking an indulgence. Leave a comment if you want to see more or fewer of these little distractions. Why are artists special? Ask any artist to explain how color works, and they’ll launch into a treatise about how the Three Primary Colors: red, blue, and yellow form a color “wheel:” Why “wheel?” Continuing this process produces the infamous color wheel you probably learned in school; a pretty, symmetrical, satisfying device in which each hue melds seamlessly and linearly into the next: Unfortunately, none of this stands up to even minor scrutiny. For example, open up your desktop printer and you’ll see something quite different: Three colors of ink which, when combined, produce all others: cyan, magenta, and yellow. But wait! Also it’s not as simple as saying “any three colors can produce all the others” because that’s clearly not true (by experiment). TVs and computers are different yet again.