Increase Telemarketing Efficiency with Auto-Dialers Businesses in the B2B market depend on their telemarketing platforms for effective lead generation and appointment setting. Aside from that, effective dealings with B2B prospects can only be attained through an effective calling infrastructure that realizes quality customer experiences and hence business possibilities. But the main challenge has always been the same ever since: How can businesses achieve better ROI influx as well as produce quality clientele relations? This is worth investigating ad should be easily remedied by recent innovations in the field of CRM. Along with smart marketing software, auto-dialers can be your tools of choice for improving your telemarketing performance. Many companies in fact adopt auto-dialing software, integrating them with their existing lead management program for a solid marketing and sales operation. But the reasons don’t end there. A big productivity boost Characteristic of a highly efficient call center is a highly productive team of callers.
Lead Generation for Logistics Industry Logistics Callbox supports logistics and supply chain solutions providers by developing and implementing strategic b2b lead generation and appointment setting initiatives based on emerging trends, strategies, marketing tools, and industry best practices. We help logistics salespeople maximize their sales time, and focus on selling instead of filling the sales funnel. We generate logistics sales leads through professional telemarketing, targeting their potential customers which might include: Logistics managersFreight forwardersCustoms brokersProject cargo service providers Dial 888.810.7464 to speak with a Callbox Marketing Consultant. The Binary Nature of your Friendly Neighborhood B2B Marketer Superheroes lead dual lives. While maintaining a day job (usually) as journalists or any other nerdy occupation, they manage to spring into action at the desperate voice of a kidnapped damsel or a cat up a tree. Just like superheroes, superstar B2B marketers have two distinct personas. Like Batman needs his billionaire, playboy, philanthropist visage to his clandestine role as the caped crusader, B2B marketers also need an artistic side to go with their scientific roles in attracting potential buyers. Here is an infographic by Salesforce that better illustrate the character of a great marketer. These roles include: The Artist Written Content Inbound marketing has become the go-to strategy for modern marketers, putting a premium on writing skill. Visual Assets Visual content grabs consumers’ attention, making it a valuable marketing resource. Social Media Social Media has changed the way marketers interact with consumers, making managing digital relationships an important skill. The Scientist
10 Leaders Share the Habits That Help Them Be Freakishly Productive Reader Resource Join Entrepreneur's The Goal Standard Challenge and make 2017 yours. Learn more » Productivity tips come in all shapes and sizes. Just look at Warren Buffett, a man considered one of the best investors in the history of human civilization. But what might be more impressive than his track record is his schedule. Warren avoids investor events, industry conferences and other activities that take up the time of most CEOs, according to the book. But this regimen doesn’t work for everyone. 1. Cameron Herold, author of Double Double, CEO coach and renowned speaker. Image credit: Nate Pesce It’s very easy to accidentally overcommit. Do I have the time, money and resources to get it to completion? If all the answers check out, then I go forward. -- Cameron Herold, author of Double Double, CEO coach and renowned speaker 2. Ryan Simonetti, co-founder of Convene. Image credit: Bobby Friedel When you compound this process over days, months and years, the impact is truly astounding. 3. 4.
A Rundown of IT Innovations as Seen on CES 2015 The recently concluded CES 2015 showcased a wide array of innovations in the IT world. Generally, the event which saw an estimated attendance of 170,000 people enabled industry professionals a peek into a handful of investable developments marking the rest of 2015. Around 3,600 exhibitors were present to provide a glimpse of what the near future is going to be for the IT market and how businesses should exploit the climate to discover more business possibilities. With the industry constantly changing in terms of wants and needs, it is obviously vital for IT suppliers to not miss out on what this year’s CES purports to highlight. The rise of the machines Everything in the household is going to be wired with sensors. Related post: Marketing Strategies from the World’s Top Performing Telecom Companies PC’s resurrection We have seen how the tablet has dominated the first part of the decade. Going wireless Related post: The Binary Nature of your Friendly Neighborhood B2B Marketer
Callbox Pipeline CRM - track & manage your sales leads 2. Running your Lead Generation Program EMAIL: Lead Nurture Tool We use the powerful Lead Nurture Tool to launch your multi-channel, multi-step campaign to nurture your leads over a period of time, until they are ready to become customers. See how the Lead Nurture Tool works VOICE: SMART Calling SMART Calling is designed to get your Callbox Team to call your prospects at times when engagement and conversion rates are most optimal, leading to a higher percentage of success. Get the inside look on SMART Calling SOCIAL: Business Connections Callbox Pipeline’s social media feature allows your Callbox team to systematically scour the web for prospects whose profiles match those that are in your list and connect with them. CHAT: SalesChat 365 Callbox’s 24/7 live chat service for your business allows us to take sales-related inquiries, qualify them for you and even book them for appointments. This is how we make SalesChat 365 work Feed your curiosity – read about Remarketing here
Three Ways to Lower your IT Lead Costs Just like businesses in any other industry, companies selling IT and software products are always aiming to realize expansion. In order to achieve this, they will need to generate enough qualified IT leads that can easily end in a close. This is only possible through a perfectly implemented IT lead generation campaign. Companies should always focus on efficiency and profitability in acquiring leads. Generating high-priced leads is considered counter-effective because IT companies often end up in a difficult position of making up for the high costs. Do you belong with these companies? Then, the list below will definitely guide you in pulling lead costs down and push your profits through the roof! Focus on digital and inbound Traditional outbound demand generation still persists but is gradually losing steam due to its expensiveness. Optimize your PPC campaign Are you using Google Adwords? Telemarket your way to better revenue
The Secrets to Success of the Top IT Companies in the World Success is difficult to measure because we all have our own definition of it. What Apple may consider a success, IBM may shrug off as just another minor achievement, and vice versa. So it’s possible that, even if we all believe Google is a hugely successful IT company, the people at Google don’t think so. But who are they kidding? So what do Google, Apple, Microsoft, IBM, and Oracle, to name a few, have in common? The proper response is, “Where do I start?” I’d say yes to all, and more. Success, however, does not happen overnight. The Top IT Companies’ Recipes for Success To be clear, all the top IT companies have: 1) Competitive advantage 2) Excellent management 3) Market leadership These are the clearest indicators of success in the IT Industry (or in any industry, for that matter). Recommended for You Webcast, December 15th: The State of Content Marketing: What We Saw in 2016 and What We Expect in 2017 1) Hire fast and fire slow 2) Take care of their people Take Google for example.
Is Outsourcing Lead Generation Really Cost-effective? Today, business partnerships have taken on easier routes via communication channels. Social media platforms have streamlined lead generation processes and new business possibilities are introduced. This amid increased demand for better sales and marketing operations. Recently, many decision-makers resort to outsourcing as an answer to increasing competition among industry players. This is because outsourcing one’s lead generation and appointment setting activities is seen as more cost-efficient. With outsourcing, business executives can save time and effort, allowing them to focus on administrative work. There’s room for doubt here. Consider these following points. Location Indeed, giving complex tasks to a service provider in another country entails a lot of risk. Extra costs So, many marketers believe that outsourced lead generation operations are more cost-effective than handling them directly. Control Data security Communication barriers
Blogging Tips to Generate More IT Leads Technology companies are intensifying their marketing campaigns this year, with a large spike in budget allocations for social media being a testament. According to Salesforce’s 2015 State of Marketing, at least 70% of B2B and B2C entrepreneurs (including those from the IT industry) will increase their spending for social media advertising. Blogging is many such social tools that have a considerable influence over effective IT lead generation. Aside from leveling up social media campaign expenses, there is also a need to harness several other ways to enhance blogging for lead generation and appointment setting. We will notice that these tips are more about creating compelling content for potential customers, but they also contain other important wisdom in the effective capture of IT leads. Make your design nifty yet simple. Diversify your content. Offer an effective CTA. Make them jump. Keep yourself visible. This post originally appeared at The ITSalesLeads Blog.
5 Ways to Find the Right Buyers for your ERP Software In the IT industry, when selling enterprise resource planning or ERP software, you will need to focus your time and energy on marketing your product’s features to the right people. However, attracting the right buyers poses as much a challenge as providing sales with high quality B2B leads. This is usually reflected by how difficult it is to know what buyers want. In order to find ERP leads, you will need to understand a few simple things first before starting your IT lead generation campaign. Know what certain segments want What do businesses want in ERP software? Listen to what they’re talking about Use marketing intelligence to identify what IT buyers want the most from ERP software. Dig deeper: How to Communicate the Value of your VOIP Services and Increase IT Sales Stay social Social media platforms are also important for understanding potential clients. Dig deeper: How to Streamline your Social Media Platforms for Better Generation of IT leads Establish thought leadership
Lead Generation for Research and Consulting Companies - Research and Consulting Leads Research and Consulting Callbox provides marketing leverage to organizations offering research and consulting services including (but not limited to): Industry and market analysisClient profilingBusiness due diligenceFinancial and forensic analysisMarket strategy formulationBest practice benchmarking. We initiate smart b2b lead generation campaigns to generate research and consulting leads from the financial, healthcare, telecommunications, software, hardware, biotechnology, and other industries from both government and private sectors. Dial 888.810.7464 to speak with a Callbox Marketing Consultant.
Increasing IT Sales with Effective Telemarketing Talking Points The real-time interaction that telemarketing provides makes it a top choice for IT companies – especially startup software vendors – in turning cold leads into potential business opportunities. However, not all software and IT companies are making it big in their lead generation campaign. Increased revenue generation is simply unattainable if we fail to acknowledge several factors in effective CRM for the IT industry. Presenting IT products is indeed difficult compared to selling everyday items. In order to achieve a sale, you will need to master the technical language used in IT lead generation telemarketing. Potential customers will more likely engage you once you are able to determine the particular IT solution they need. When you have a clear intention to increase your sales, knowing what to say to a prospect becomes as indispensable as computers to the modern entrepreneur. Plan your call script Ask questions and listen Talk with a specialist