5 Signs your B2B Enterprise Needs Cloud Resources
Hardly can businesses grow their brand without catching up on the latest marketing and sales technologies. In recent years, there has been a considerable rise in the use of cloud-based services. Independent media company Silicon Age notes that the market for cloud computing services like Salesforce’s Pardot can reach up to $79.1 billion by 2018. In large part, the amount of cloud equipment spending is constantly on the rise as more B2B and B2C companies have considered updating their lead generation processes to suit current buyer trends and more importantly streamline certain complex functions. If you still haven’t implemented cloud-based applications yet, you might have to after observing these issues in your current system. High operating costs Relying on an outdated lead management platform can put you at a disadvantage. Need for additional manpower With the complexity of setting up a marketing database in mind, you might want to hire additional manpower to provide support functions.