background preloader

61 Social Media Metrics, Defined

61 Social Media Metrics, Defined
Of all the hundreds of social media acronyms and abbreviations out there, I think “KPI” has confounded me the most. I think it’s because the phrase “key performance indicator” always sounds like something you need to be wearing a suit in front of a Powerpoint presentation in order to say. But when you get down to it, it’s really quite simple. KPI is just a way of saying “This is the stuff that’s important enough to me to focus on and measure.” Basically, social media KPIs, or social media metrics, are whatever is most important for your business. These are the goals and benchmarks that help you determine how well your campaigns and strategies are performing. Social media KPIs could be the amount of engagement or shares you’re receiving on your social media networks. In fact, there are so many different KPIs that it can be tough to keep them straight sometimes. First, a quick view of the social media funnel There are measurement opportunities at every stage of this journey. Don’t forget…

https://blog.bufferapp.com/social-media-metrics

Related:  Twitter : évaluer/analyser l'activité d'un compteCase StudyCANIPEC-Agosto 26Monitoring tools

Which Stats Matter: A Definitive Guide to Social Media Metrics Among the many superpowers I wish I had, one that would be quite useful is the ability to understand social media metrics. I know enough to get by, and I love learning the new techniques to get more from these numbers—and to make sure I’m seeking the right numbers in the first place. In an effort to understand the little bits I can, I’ve done some research into all the many different social media stats you might track and which ones are worthwhile. Wouldn’t you know it, social media stats aren’t just as simple as looking at the right numbers! There’s a difference between knowing what the stats mean and knowing which stats are meaningful. With that in mind, I’d love to share with you some of the stats we value greatly here at Buffer and the reasons why, as well as some new social media metrics we’re excited to try.

22 Tools and Applications Used by Social Media Professionals - Social Media Week There are a lot of tasks and tools to choose from when you work in social media. These tasks can come in the form of content, visuals, strategy, analytics, or any combination of these. Not only is there great variety in the types of responsibilities, there’s also variety in the needs of each. 19 Free Social Media Analytics Tools for Marketers We’ve refreshed this post for 2017, check out the latest and greatest social media analytics tools below. Where do you turn for meaningful stats on your social media marketing? I’m grateful for the insight from some truly incredible tools that help make sense of the actions I take on social media. How have my followers grown this month? Which posts seem to perform best? Which times make the most sense to post?

Social Media Ad Metrics This document specifies standard definitions for Social Media Metrics. With the rapid growth seen in the Social Media space in recent years, many publishers and vendors are offering supplemental performance metrics to their clients as additional ways of gauging ad effectiveness. This document defines these supplemental metrics in more detail in an effort to stimulate growth by making the reporting of metrics for agencies and advertisers across multiple media partners more consistent. The IAB hopes that all players in the Social Media space will coalesce around these metrics to encourage growth through consistency. 7 Social Media Metrics that Really Matter—and How to Track Them When your boss asks you for the ROI of your latest social media campaign, how do you respond? Too many social media managers fall back on the easy answers: we gained this many new Twitter followers, this many Retweets, this many Facebook shares, and so on. Sure, these social media metrics offer surface insights into how a campaign or piece of content performed, but they don’t really show executives how your efforts are helping boost the bottom line. It’s time to step things up a notch so that your social media analytics better reflect how all your hard work is paying off. Here’s a list of social media metrics you may already be tracking and how to take them to the next level.

10 Amazing Small Business Instagram Contest Examples [Critiqued] Are you looking for ways to engage your customers on Instagram? Do you use Instagram contests, but need better results?In this article, I’ll give you 10 examples of small businesses using Instagram contests. I’ll give you a run down of what works, what doesn’t, and what actionable items you can use to make your own great contest. Tweetable Tips:(click to tweet) “Like” to Win Instagram contestsYou don’t need to run a photo contest on Instagram. Social Media Metrics: why, what and how to measure Web analytics guru Jim Sterne – author of Social Media Metrics In his book ‘Social Media Metrics’, Jim Sterne says: “The Internet has always been a social medium”. And he’s right where he writes that the Internet is the first many-to-many communication channel. Purists will say that the Internet is not a actual communication channel and they’re also correct. The Internet is nothing more than a gigantic collection of interconnected servers and a mass of protocols and technologies to transport data.

4 Tools to Replace Topsy (Which is Gone. Time to Move On) Dear Topsy users, We get that you’re sad. Apple shut down Topsy and the world might be over. It’s always hard to lose a loved one, especially when it made your searching binges so much easier. In case you still don’t understand why Apple even bought Topsy to begin with, here’s the jist.

Metrics and privacy hinder mobile ads NEW YORK: A fifth (19%) of consumer-facing brands and a quarter (27%) of ad agencies worldwide say mobile advertising is a top priority for their business, yet concerns linger over measurement and privacy, a new survey has revealed. For its 2015 Global Location Snapshot report, mobile ad platform xAd polled 574 ad agency representatives and brand-side marketers across 11 countries in four key regions – North America, Western Europe, Asia Pacific and Latin America. It found more than half of both brand marketers and ad agency leaders view mobile marketing as a significant priority, including those who think it is a top priority, but 3-in-10 say trouble over measuring campaign success is their top concern. Privacy is also a concern for marketers and agencies across the four regions, although it is bigger issue in North America (24%) and Western Europe (22%) than in Latin America (17%), where consumers ignoring ads (21%) is seen as the top challenge.

7 Ways to Track Your Social Media Marketing Activities Social Media Examiner Are you tracking your social media marketing results? Do you know where to find metrics to help you improve? Tracking social activity helps you attract a higher-quality following, communicate more effectively and provide content that resonates with your audience.

Related: