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The Myth about SMM for B2B Lead Generation - B2B Lead Generation Australia

The Myth about SMM for B2B Lead Generation - B2B Lead Generation Australia
There’s something in social media marketing (SMM) that some B2B marketers do not like. It could be because certain surveys and reports within the industry list SMM as the least effective lead generation channel. Moreover, these same marketers adhere to the idea that decision-makers rely less on social media in prowling for solutions. However, this is just pure myth. While there are studies that center their argument in the alleged weaknesses of social media, there are also articles and surveys that still regard SMM as an important tool for fostering and maintaining B2B relationships. Take a 2013 study from Marketing Profs and the Content Marketing Institute indicating that 87% of marketers use social media for content production and distribution. In addition, content marketers are focusing more on brand awareness. These numbers debunk those in other studies that maintain a pessimistic view about social media. Link up with LinkedIn. Present yourself via Slideshare. Start stumbling.

http://www.callboxinc.com.au/lead-generation/the-myth-about-smm-for-b2b-lead-generation/

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Social Media in Singapore: Have you Joined the Bandwagon? There’s no question about Singapore’s reputation as a high opportunity business hub. Being one of the most technologically advanced countries in Asia, it boasts of an internet connectivity rate of 99%, with nearly 74% of the island-nation’s citizens using social media on a regular basis, not excluding the managers of top performing companies. It is then easy to point out that Singapore provides a highly lucrative avenue to search for B2B leads. With a progressive IT infrastructure, it’s just as easy to find a sales-ready lead just about anywhere in the web. You can leverage this present situation to enhance your social media marketing efforts to expand your reach and consistently provide your salesforce with qualified prospects. Here are some things you can do enhance your social media marketing experience and lead generation activities:

The Five Keys You Need To Stand Out In Lead Generation In order for your business to shine and for you to make a profit, you have to do your best to stand out. Considering the competition, you really have to find way to make an impact to B2B leads prospects and turn them into paying customer. Now, even if you have no experience or knowledge about standing out, this not exactly some sort of overnight magic. If you want to be more effective and successful in your lead generation campaign, you will need to control five keys that will determine the success of your campaign. These might be hard to follow at the start, but as long as you are persistent enough, then you will have a shot at greatness, of getting into the radar of potential sales leads. And these keys are:

B2B Prospecting at its Best: How to Find the Best Leads for your Pipeline An efficient lead generation campaign is essential in every B2B endeavor. An increase in sales conversions and revenue are goals you commonly see in campaign plans. And in order to get the intended results, there is a need to draft plans that could produce a good deal of qualified B2B leads. But generating a contact list of potential customers is only secondary. Top 10 Thought Leaders in Sales and Marketing in Asia Business to business or B2B marketing essentially refers to techniques and strategies used by companies who sell or market their products and/or services to other businesses. However, using traditional sales channels to reach prospective B2B buyers seem difficult. Hence, if you own a B2B business, say in Singapore, for instance, you might find it hard to drive potential clients to take notice of your products and/or services. What would you do?

Social Media Lead Generation Facts and Statistics Social media has become a primary channel for lead generation. It can generate almost 100% more leads compared to other form of lead generation campaign – content marketing, telemarketing, referrals, outbound mailing or calling, etc. Social media marketing has a relatively higher lead-to-sales conversion than that of an average digital marketing. Here are some social media statistics marketers should use in their lead generation campaign: Facebook Turning Targets to Sales-Ready Leads with a 50% Shorter Lead Nurturing Cycle Callbox Multi-touch Multi-Channel Approach: Turning Targets to Sales-Ready Leads With a 50% Shorter Lead Nurturing Cycle A Callbox Multi-touch Multi-channel Campaign is essentially a Comprehensive Marketing Funnel designed to unearth opportunities from an initial list of prospects compiled from basic target demographics, and deliver them to a client as qualified, pitch-ready, warmed-up sales leads. The Callbox method combines the efficacy of highly-personalized traditional marketing communication with the intelligent efficiency of automation. In our years of experience, we have found that touches via phone and email remain to be most effective at establishing connections in the B2B world. Data from various campaigns also clearly suggests the importance of timing.

How to Choose the Best B2B Lead Generation Formula It goes without saying that lead generation is a complex process; one that accounts for much of a business’ success. Revenue generation can only be possible once you integrate the proper B2B leads into your sales pipeline. And it would take equally proper appointment setting skills to close a business deal. But an optimized appointment setting campaign can only be the result of an efficient lead generation. Not much has to be said, save for the fact that there is always a need to come up with a nifty plan to produce high profile B2B leads.

Measuring the Most Important Social Media Metrics for Effective Lead Generation By the time you decide to delve more into digital marketing, you will be able to tweak your social media campaign for a more effective with your lead generation and appointment setting. Until then, you will have to identify the best solutions for engaging your target audience via platforms like Twitter and LinkedIn. Now, experienced marketers would suggest implementing a marketing automation software system. The Singaporean Experience: How to Generate Leads for Less It’s a still good time to invest in Singapore. Despite what analysts tell the local business councils, there is still enough positivity to go around. A slight economic downturn is not enough to deride the country’s image as an attraction for offshore B2B companies. Its hospitable climate and strong levels of government support has enabled it to maintain business vibrancy. With business opportunities experiencing a steady growth, B2B solutions providers should see this as a chance to expand their current client base and grow their revenue. Along with an effective appointment setting arm, new lead generation ideas are required in order to ensure constant sales gains.

The 4Ws & 1H of a Qualified Lead in Australia - B2B Lead Generation Australia Guest Post by Rona Gumban, Production Leader for Callbox APAC campaigns. She has worked with several lead generation and appointment setting campaigns for our clients in the Asia Pacific. During campaign Kick Off meetings (a conference call between Callbox and the Client about the campaign requirements and processes), the most important question that Callbox asks the clients are: “What is a qualified lead for you?” Or “How do you define a qualified lead?”

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