The Myth about SMM for B2B Lead Generation - B2B Lead Generation Australia
There’s something in social media marketing (SMM) that some B2B marketers do not like. It could be because certain surveys and reports within the industry list SMM as the least effective lead generation channel. Moreover, these same marketers adhere to the idea that decision-makers rely less on social media in prowling for solutions. However, this is just pure myth. While there are studies that center their argument in the alleged weaknesses of social media, there are also articles and surveys that still regard SMM as an important tool for fostering and maintaining B2B relationships. Take a 2013 study from Marketing Profs and the Content Marketing Institute indicating that 87% of marketers use social media for content production and distribution. In addition, content marketers are focusing more on brand awareness. These numbers debunk those in other studies that maintain a pessimistic view about social media. Link up with LinkedIn. Present yourself via Slideshare. Start stumbling.
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