background preloader

So, you Think you can Generate Software Leads? Think Again

So, you Think you can Generate Software Leads? Think Again
Indeed, software companies are at their prime today. Industry demands are calling for fresher and more efficient software solutions, from business management applications to OS maintenance services. In fact, MarketLine says that the software market would grow 6% annually as B2B players are producing software products and services to meet market needs. But despite the introduction of updated systems and packages, companies still run into difficulties with lead generation for software. Not many industry players put emphasis on producing high quality B2B software leads, resulting in failed attempts to maximize sales performance and, eventually, ROI. Still, there are some who emphasize their lead generation efforts by employing and maintaining available marketing solutions. B2B marketing is without a doubt a highly specialized field that requires a good hand at knowing the dynamics of the software industry. Marketing metrics. Your company is no stranger to software. Demand generation.

http://www.callbox.com.sg/lead-generation/so-you-think-you-can-generate-software-leads-think-again/

Related:  Lead GenerationAppointment Setting & Lead GenerationLead Generation

Confronting Key Challenges in Generating B2B Leads for IT Products The IT services and software industry is continuing to prosper. According to Gartner, the industry grew 4.8 percent between 2013, with global revenue pegged at $407.3 billion. This comes as small and medium enterprises have entered the market with independently developed B2B solutions. Aside from that, steady growth within the sector is facing rising demands for software tailored for games development and office management.

B2B Lead Generation Malaysia: Why Malaysia is the Next Lead Generation Outsourcing Hub in Asia For many businesses, the challenge of generating more sales leads can be a life and death struggle. You have to admit that, without such business leads, your business would be having a hard time reaching sales goals and profits. For that reason, organizing and investing in a lead generation campaign is a necessity. While it is true that such marketing efforts come in many forms, you need to choose one that can bring in the most results. This is where the selection of the rightlead generation medium comes in. The Four Crucial (and Cost-Saving) Components of a Highly Efficient B2B Campaign The cost of initiating a lead generation campaign across multiple platforms is increasing. Yet, more marketers have decided to increase their budgets, emphasizing the need to stay current and consistent with market trends. There is no guarantee, however, that increased marketing budgets can produce intended outcomes. While it’s true that marketing budgets for the B2B industry increase by 6% annually, it shouldn’t act as an invite to join the bandwagon and roll out some doe. Some businesses are able to spend that much to market their products and services because they are simply confident with what they are offering the market. Unless you are sure your product is going to make a solid entry in the market, sticking to analyzing specific areas in your campaign is a wiser option at this point.

Acquire B2B Financial Leads Better with these Web Tips The financial industry is nothing short of complex. Competition has intensified over the years, prompting decision makers within the industry to enhance their B2B lead generation activities. Generating B2B leads to which one can sell financial services is a lot like completing a jigsaw puzzle of the Eiffel Tower. Callbox Opens Doors For International Trade - B2B Lead Generation Company Malaysia The Client The Client is an agency under the Ministry of Trade and Industry spearheading the development of Singapore’s external economy wing. Its mission is to promote the overseas growth of Singapore-based enterprises and international trade. With a global network of over 30 locations, the Client offers services to help Singapore enterprises export, develop business capabilities, find overseas partners, and enter new markets. They work to position Singapore as a base for foreign businesses to expand into the region and Singapore-based companies.

B2B Content Marketing: 7 Ugly Truths you should be concerned about What is wrong with how marketers produce, distribute and use content as a tool for lead generation? While there are countless businesses that have been successful in content marketing, it certainly doesn’t speak for the majority of lead generation marketers that depend on attracting prospects through their leads. A post at Eloqua reveals what exactly is going on out there, and why you should take a look at your own conten marketing efforts. From Blog.Eloqua.com: Ugly Truth #1: Everyone wants to create content, but no one wants to discuss promotion and distribution In today’s crowded digital world, assigning no distribution or promotion plan is a foolproof way to make sure your content will not be viewed.

Every Lead is Special (The Callbox Lead Nurturing Tool) I was never a fan of Hindi films until I was able to watch “Taare Zameen Par”. It’s a directorial Hindi movie by Bollywood star Aamir Khan which starred Darsheel Safary as Ishaan Awasthi, a child who had special learning needs. Ishaan’s parents misunderstood him for being a troublemaker and dumb, which resulted him being sent to a boarding school for boys to be disciplined. Lead Nurturing Done Right - B2B Lead Generation Company Malaysia Lead Nurturing Done Right. Simple. Smart. Effective. Prepare for an Email Marketing Campaign the Right Way Every business has its own way of molding an effective lead generation campaign. For B2B companies, they enjoy access to a high amount of resources that make quality customer relations possible. Some of them focus more on social media, while others invest on more direct channels such as in-person events.

Email Writing Tips to a Better Lead Generation Campaign Email marketing is already known within B2B circles as an effective means of getting high quality leads. But for some reason, companies struggle to realize the full potential of this platform in terms of getting prospects to engage or in other words, compel them to open an email and cultivate interest. We know for a fact though that content has a lot to do with these areas. Below, Really B2B’s Libby Morgan lists some very effective tips for creating highly effective and engaging emails for a better B2B lead generation campaign. Know your audience Make use of buyer persona research to really get to know your target audience.

Can Outsourced Appointment Setting Services Have An Impact On Productivity? It is not very easy for any company especially those that belong to the software industry to enjoy huge productivity in terms of gaining huge sales revenues and one of the reasons why it is not that easy and convenient for them is because of the stiff and fierce competition that each of these software companies are experiencing. It can’t be denied that business long ago was very lucrative since there were only a few software companies trying to promote the same type of products. Today, there could be hundreds, if not, thousands of different software companies creating and developing new software applications and/or creating newer versions of an existing software program. They should really find some time in doing this kind of task so that they won’t be left behind by their fellow IT companies that are also their competitors. They know that it would be useless for them to find new customers if they don’t have something that they can specifically offer to a certain potential client.

Want to Boost Sales? Answer These Leading Questions for Lead Management The main question a B2B marketer encounters is, “Is my lead generation good enough?” In the industry, and anywhere else in life, we just couldn’t evade pressing questions. Qualified B2B leads are no doubt difficult to attain, urging market strategists to think along the lines of online content. For many experts, however, relying on content isn’t enough. While it communicates your brand to your target market, it doesn’t necessarily help in the process of “warming up” leads for the sales pipeline. B2B Prospecting at its Best: How to Find the Best Leads for your Pipeline An efficient lead generation campaign is essential in every B2B endeavor. An increase in sales conversions and revenue are goals you commonly see in campaign plans. And in order to get the intended results, there is a need to draft plans that could produce a good deal of qualified B2B leads.

B2B Lead Generation Malaysia: Outsourcing B2B Lead Generation Company For Telemarketing Services And More It is not that easy for a company to keep its old customers from going out of their corral and trying to make new customers because of competition. These days, competition is getting stiffer, fiercer and tighter. A company that is dealing with b2b or business to business transaction should try to learn and use more types of marketing methods aside from the old school ones like placement of TV ads, radio ads and ads on newspapers and magazines.

Related: