Email Lead Generation: How to Fashion Messages with High Response Rates
According to statistics by Forrester Research, at least 89% of marketers use email as their primary lead generation channel. This goes to show that direct mail marketing is still a relevant tool, both for B2C and B2B purposes. And with the introduction of new conveniences in digital marketing, we can all say it would take long before email marketing fades away. Acquiring new clientele is still possible through this channel – only if you have nurtured and streamlined your email components. While email continues to be a widely used lead generation platform, there are still many marketers (mostly SMEs) that struggle with attaining higher response rates from cold leads. We can blame this on several factors, but this ultimately boils down to proper planning and execution. Indeed, many businesses often wonder they are not getting enough traffic despite a high send out volume. Give a sense of urgency. Personalize your emails. Simplify your language. Have someone handle it for you.