The dawn of marketing’s new golden age Science has permeated marketing for decades. Fans of the television drama Mad Men saw a fictionalized encounter when an IBM System/360 mainframe computer physically displaced the creative department of a late-1960s advertising agency. In reality, though, the 1960s through the early 1990s witnessed a happy marriage of advertising and technology as marketers mastered both the medium of television and the science of Nielsen ratings. These years gave birth to iconic advertising messages in categories ranging from sparkling beverages (“I’d like to buy the world a Coke”) to credit cards (“American Express. Until recently, marketers could be forgiven for looking back wistfully at this golden age as new forces reshaped their world into something completely different. The resulting expansion of platforms has propelled consistent growth in marketing expenditures, which now total as much as $1 trillion globally. But this isn’t just another missive on the power of big data. Science Substance Story
How to Win Your Audience’s Heart in 7 Minutes The average attention span of today’s audience member is short — 7 minutes to be exact. You either win their hearts in the first few minutes or are forgotten forever. Don’t believe me? - Attention spans have shrunk by 50% in the last decade - 9.5% of all children (your future audience) have been diagnosed with ADHD - The average office worker checks their email 40 times per hour - Only 9.42% of audiences will watch a video that is 5 minutes or longer - Only 4% of page views last longer than 10 minutes These are proof we live in a world built around immediacy and now. How do you do this? Perfect Your OpeningYou need to really think through how you plan to open your next talk. Don’t Be a Poser or FakerMany of us have been an audience member in addition to a speaker. Change Your LanguageYour presentation is not about you, it’s about them. Make sure to take advantage of those seven minutes. READ MORE: The Secret to Activating Your Audience’s Brain Author Bio
My Favorite PowerPoint Shortcuts This week I was reminded how much I hate traffic. When I found myself rushing to a meeting yesterday morning downtown, you can guess how I felt seeing bumper to bumper gridlock. Luckily, I know a few shortcuts. Shortcuts. They are one of my life’s most beautiful things. Blank screen // Press B White screen // Press W Go to a slide number // Press number + ENTER End a presentation // Press ESC Set new timings while rehearing // Press T Stop or restart an automatic presentation // Press S View all the slides dialog box // Press CTRL + S View the computer task bar // Press CTRL + T With these shortcuts, I’ve seen 3 benefits: Speed In today’s busy world, time is everyone’s most precious asset. Health All of the mouse work required to do the above time and time again will eventually create its wear and tear on your hands and wrists over many years. Coolness Let’s be honest. The above is definitely not rocket science but you’ll be amazed by how much you’ll enjoy PowerPoint once you put them to memory.
Bleep : une messagerie en mode privé Si dans le cadre de votre travail, vous avez besoin de passer une conversation confidentielle sur Internet (loin de tout espionnage industriel), oubliez Skype. Il existe des messageries bien plus sûres, dont l’objectif est de garantir la confidentialité des communications. En juillet, les développeurs de BitTorrent, le célèbre logiciel d’échange de fichiers peer-too-peer (P2P) ont dévoilé une messagerie décentralisée et sécurisée. Ce logiciel, Bleep, se veut sécurisé grâce à son architecture, qui repose sur le P2P : pas de centralisation, les données partent de l’ordinateur de l’utilisateur jusqu’à celui de son correspondant, sans passer par un serveur tiers - contrairement aux messageries classiques, qui stockent, même temporairement, les données dans leurs machines. Les communications via Bleep sont intégralement chiffrées. Pour l’instant, Bleep est disponible sur invitation, en version “Alpha” - sous Windows 7 et 8 (mais le logiciel s’étendra vite à d’autres systèmes d’exploitation).
Monomyth Joseph Campbell's monomyth, or the hero's journey, is a basic pattern that its proponents argue is found in many narratives from around the world. This widely distributed pattern was described by Campbell in The Hero with a Thousand Faces (1949). Campbell, an enthusiast of novelist James Joyce, borrowed the term monomyth from Joyce's Finnegans Wake. Campbell held that numerous myths from disparate times and regions share fundamental structures and stages, which he summarized in The Hero with a Thousand Faces: A hero ventures forth from the world of common day into a region of supernatural wonder: fabulous forces are there encountered and a decisive victory is won: the hero comes back from this mysterious adventure with the power to bestow boons on his fellow man. A chart outlining the Hero's Journey. Summary In a monomyth, the hero begins in the ordinary world, and receives a call to enter an unknown world of strange powers and events. The 17 Stages of the Monomyth
Master Academic Plan: Part 5 | Michael G. Dolence and Associates The Academic Plan must be the center of any Strategic Plan for an Institution of Higher Education. It serves as the ‘Master’ Academic Plan because “Curriculum drives enrollment, enrollment drives revenue, revenues drive everything else!” It can also be termed the Academic Master Plan because it translates institutional mission and vision into action and establishes the strategic terms and conditions for the development of all things academic. An Academic Master Plan by its nature is dynamic and in a constant state of evolution. The Master Academic Plan is essential to the process of fostering institutional vitality and fiscal health. Change the ParadigmFocus on ValueDevelop Capacity, andMake Everything Count. The Master Academic Plan must enable the academic enterprise to lead on the pathway to institutional vitality and fiscal health. Conversely, each of these plans supports, nurture, and are essential to the success of the master academic plan and the institutions strategic plan.
10 Good Google Docs, Sheets, and Forms Add-ons for Teachers This afternoon I was asked if I could put together a list of my favorite Google Docs, Sheets, and Forms Add-ons. In the past I had put together lists of Sheets scripts, but most of those lists are outdated as Add-ons have mostly replaced scripts. Here's my updated list of my favorite Google Docs, Sheets and Forms Add-ons. Google Docs Add-ons: The Tag Cloud Generator Add-on will create a word cloud in the right-hand margin of any of your Google Documents that contain more than one hundred words. One of the most useful Add-ons for Google Documents is the EasyBib Bibliography Creator. Knowing the right keyboard shortcuts to type the accents and characters is one of the challenges that students face when learning and trying to type in a new language. g(Math) is an Add-on for Google Docs that enables you to easily insert graphs and equations into your Google Documents. Google Forms Add-ons:FormLimiter is one of my favorite Forms Add-ons.
The Case For Visual Literacy The way we’ve learned to communicate is wrong. Denizens of business, deep in the world of operations reviews, presentations and pitches, are communicating past each other, drowning in a sea of PowerPoint. It seems the general rule of corporate culture is to put that on a deck, or put some slides together. Many of you reading this will have lived through that ritual. We cannot speak to each other without consulting PowerPoint, talking in acronyms and using big words to confabulate our ideas. You have a choice. The choice behind door number one is to learn this arcane language of leverage and synergy, the buzzwords of hyper-growth and ecosystem, the acronyms of EBITDA and ARPU, and reskill yourself with PowerPoint. Behind door number two is a return to your roots. Door number two is a journey of unlearning the acquired jargon from your system and cleanse your palette of corporate BS. To understand why this is relevant now, more than ever, we must go back. Two million years.
Reclaiming the Campfire: Traveling the Distance That Divides with Stories “The shortest distance between two people is a story.” Those are the words that keep bouncing around my brain. I heard them last week, spoken by Kyle Wark, an Indigenous researcher and policy analyst with the Alaska Native Policy Center and member of the Tlingit tribe. Kyle painted a chilling portrait of the way in which missionaries attempted to eradicate the Tlingit language and wisdom through schools in the colonial tradition right around the turn of the century. But in the midst of such a dark story about American past and present, there was a blinding light. (I’m embarrassed to admit that I didn’t know much of the history he spoke about. Tlingit scholar Kyle Wark Credit: Ted Kincaid License: University of Alaska Anchorage. His teaching was a gift and reminded me that while our current attention spans are short, poverty has ancient roots in our country. But it turns out, even natural disasters aren’t really spontaneous phenomena. Credit: Gabriel Zucman and Emmanuel Saez