Data Cleansing and Verification Services - CallboxB2B Lead Generation, Appointment Setting, Telemarketing By logic, if you’ve been using same database in the last 2 years, it is likely that about two thirds of your marketing communications could be going to waste. With a campaign as off-targeted as that, you get a snowball’s chance in Houston of getting a sale. Now more than ever, you need to put more emphasis on data quality. Have regular data cleanup to check your database for errors and ensure that you have complete, accurate, and reliable information to drive your marketing lead generation campaign. We offer the following services: Data Cleansing / Data ScrubbingVerification of DataDeduplicationDatabase Management For quality data cleansing solution, we telephone contacts on your database to confirm every piece of business information you hold with them. If customer profiling is not your favorite job, we’re here to do it for you.
Benefits of Outsourcing your B2B Appointment Setting Campaign Not all people are blessed with excellent communication skills. In fact, there are those who, even though they are not very good at what they do, are able to reach places because of their being articulate and word-savvy. That’s the reason why business marketers often outsource their appointment setting campaigns to B2B lead generation services providers. These firms fill in the communication aspect that may be lacking in internal personnel, and of course they also secure the bottom line for the business. That’s not the only benefit of outsourcing your appointment setting: 1. If your salespeople are setting their own appointments, they could be using half their time just generating meetings, with only the other half left to close the sale in a face-to-face meeting. 2. A good telemarketing company will gather, analyse and prioritise the relevant data so they get to contact the right people who are interested in your product or service. 3. 4. 5. Not all salespeople are built the same. 6.
Email Marketing CampaignB2B Lead Generation, Appointment Setting, Telemarketing We are bloody serious. You know why? It’s because around 70% of Australian internet users check their inboxes each morning. This includes business executives who want to start their day off learning new things from solutions providers such as yourself. It’s just too important to ignore. Tell you what: Our email marketing services grant you the power to generate interested leads. Integrating email campaigns with other lead generation tools such as b2b telemarketing, online, and social media.Adding links, videos, or social media buttons to make your campaign more interactive.Checking emails for spam elements.Building and segmenting your email list for highly targeted lead generation and appointment setting.Providing advanced options to help you customize, organize, and optimize your email marketing campaigns. Have us handle your email campaigns, and receive a high rate of ROI coming towards you like a boomerang.
Your B2B Lead Generation Content should be Need-OrientedB2B Lead Generation, Appointment Setting, Telemarketing There are a lot of great content throughout the vast blogosphere. Content marketers constantly push themselves harder to come up with unique, valuable and thought-inspiring articles so that they can be shared to anyone who needs it. However, that last part is tricky – how can you be sure that your content is what people really need to know? Creating content is just one of the channels of B2B lead generation. So how do you create content that converts readers into customers? Target a diverse set of audience and develop individual personas. Look at difficult situations, provide information and help seek answers. Once prospects flock in, figure out the best converting tactic. Address their need via recognitions and rewards. Exceed expectations.
6 Elements that your Content Marketing Strategy should possess Every campaign requires a strategy. But not just any strategy – it should be well-rounded enough to initiate and sustain progress from start to finish. Some marketers think they only need to lay out a couple of bullet points and everything’s done. A marketing strategy, particularly one that thrives on content creation and distribution, needs to be carefully planned to ensure that your content not only effectively conveys a good message, but is also compelling enough to drive readers to perform an action. The Content Marketing Institute suggests 6 crucial elements that need to be present in your content marketing strategy: 1. The key to effective content marketing is to be sharply focused. 2. Regardless of who your target buyers are, it’s going to be virtually impossible to create content that resonates with them until you understand the unique context of their situation. 3. 4. 5. 6. Read the full article at 6 Key Elements of an Effective B2B Content Marketing Strategy
How Lead Generation Blogs can help you Market your BusinessB2B Lead Generation, Appointment Setting, Telemarketing Blogs that are intended for business do not exist solely for the purpose of posting relevant information for customers. They also help in making other people within and outside the industry that such a business like yours exists. In short, lead generation. There are two basic ways to achieve that: one is by making your blog ‘searchable’ through search engines, thus potentially introducing your site to a new audience; and two, by making your blog content viral and shareable so that more people would be made aware of your blog and ultimately, your brand. But aside from those things, B2B lead generation blogs can offer other incentives for online marketers, and even for those whose business are entirely offline, as enumerated in a post at Entrepreneur.com. A blog can position you even more as an expert. As you can see, there are numerous ways a blog can be beneficial to a business. This is where your telemarketing and appointment setting activities would come in.
Need To Build Online Presence Fast? You Need These 5 Tools NowB2B Lead Generation, Appointment Setting, Telemarketing B2B lead generation is not a passive task where you just produce content and wait for leads to come marching in. Rather, it entails elaborate, sometimes meticulous, processes to sustain online presence. Your target market needs a constant consumption of anything related to your brand in order for them to keep that awareness burning in their memory. Now, these responsibilities may be too much for a person to handle, especially when the need for monitoring and analysis is building up. In such cases, one needs powerful and efficient tools to help manage the flow of online activities. For starters, consider these 5 tools proposed by Clément Delangue, chief marketing officer of online social business monitoring app Mention: 1. 2. 3. 4. 5. Read the full article at 5 Tools For Entrepreneurs to Grow Their Online Presence in No Time
Be a successful B2B Blogger: 7 Principles to digestB2B Lead Generation, Appointment Setting, Telemarketing Building a blog is easy. Being successful at it is not. But what makes a blog successful? In the world of B2B lead generation, successful blogging means generating traffic – not just any traffic, but ones that eventually turn into sales opportunities. In short, a blog should be able to attract the right kind of people, with the right intentions. Consider this excerpt from a post by Eric Siu, CEO of a San Fransisco-based digital marketing firm. 1. Building a blog is not easy, and requires a huge amount of effort to reach a tipping point. 2. The blogs that grew the fastest leveraged this phenomenon and used it to become more effective. 3. Timing plays a key role in the equation of success, and it’s evident when we look at the most successful blogs of today. 4. When analyzing the highest traffic and most-linked to pages on successful blogs, it became clear that very rarely were the most successful articles viral hits. 5. 6. What this is really referring to is the power of compounding. 7.
Content To complete your array of online lead generation tools, Callbox provides content writing services customized to powerfully project your best selling points and bring in qualified sales leads to your pipeline. We create smart, compelling content for blogs, brochures, and other marketing materials so you don’t have to cram when you’re running out of time or ideas to do it yourself. We understand that writing for an audience is no piece of cake. You have to have a great way with words, sharp focus, and the ability to think like your customers. Contact us if you need quality content for the following: BrochuresPowerPoint PresentationsSEO CopywritingPress ReleasesBlog Posts Dial 03.2772.7370 to speak with a Callbox representative or fill out that form on the left.
Behavioral Targeting for Lead Generation: Thumbs Up or Thumbs Down?B2B Lead Generation, Appointment Setting, Telemarketing One of the basic requirements for a marketing message to be accepted by the online public is relevance. Everyday, people encounter thousands of ads wherever website they go, and it’s almost impossible to capture the real interest of those who are really in the market for a purchase or service. That’s where behavioral targeting comes in. Wikipedia defines ‘behavioral targeting’ as “a range of technologies and techniques used by online website publishers and advertisers aimed at increasing the effectiveness of advertising using user web-browsing behavior information.” We usually see these in website ads and also social network sites which are tailored based on a user’s search history. Behavioral targeting helps boost lead generation by making users’ web browsing experience more “personalized” and thus allows them to consider multiple channels of marketing. What’s the catch? Why it’s still an advantage Behavioral targeting does not assess your interests based on just few data.
Content Marketing Tip: How to make fascinating Case Studies Traditional marketing has always involved the production of case studies to highlight the benefits (or counter-benefits) of a product, a concept, or a practice to a target market. But for a while, especially during the birth of the public world wide web, the use of case studies have slightly declined, mainly due to the preference over blogs and ‘personalized’ articles. Recently, though, many have seen the resurgence of case studies – now in PDF form instead of glossy papers – in the online marketing sphere. They’ve rediscovered the potential of compelling case studies in positioning a product or a brand in the awareness of the desired audiences. Now that it’s become popular again, you need to make sure your case study has the ability to stand out. Research and Planning Tactic #1. What are your goals and priorities? Tactic #2: Identify customer stories. Not just any stories, but those that support your strategic goals. Tactic #3: Invite clients to participate in case study. 4.)