HISTORIA DEL ARTE 40 Absolutely Brilliant Billboard Ads! How many billboards did you take a look during your walk or driving in your life? I’m sorry that I can’t remember many of them, but I sincerely believe that it’s not my problem, as the billboard itself should be great enough to attract me! (Image Source: Ads Of The World) What makes a great billboard then? Or ask yourself a question, what can cause the drivers to endanger their lives to take a look at your billboards while they’re driving? Great billboard can answer this question well. Sounds insane? Anando Milk: Building. Australian Childhood Foundation: Invisible. Belt Up. Bergey: Sky. Bic Razor: Billboard. BMW: Checkmate. Calgary International Film Festival: Crying Billboard. Coca-Cola: Straw. Coca-Cola: Straw, Poster version. Colorado State Patrol: Billboard Collision. Dairy Milk: Chocolate. DHL: Maze. Donastos Pizza: Model. Elm Grove Police Department: Slower is better. Ford Mustang: Burnout. Ford Mustang: Fast. Formula Toothcare: Bite. Frontline: Mall. Heineken: 3D Billboard.
The Entrepreneur’s Guide to Web 2.0: Top 25 Apps to Grow your Bu Are you doing a good job meeting the needs of your small business? Keeping a good handle on finances? Networking? Do you have a system for organizing your marketing strategy? Do you even have a marketing strategy? If you are running a small business, you know that to be successful you need to be a jack-of-all-trades. In this guide we cover the 25 best web2.0 applications for entrepreneurs who are looking for simple, cheap, and effective solutions to solving some of the tasks facing their small business or startup. Finances, Money Management, Payments You’re in business to make money. Prosper. Whether you’re rolling in the dough or just squeaking by, every entrepreneur has to crunch the numbers. Timesheets, Invoicing, Billing For a small business to succeed, managers need to maximize the amount of time they spend on developing the business, and try to minimize the time they spend on mundane tasks like creating timesheets and invoices. FreshBooks. Communication and Collaboration Campfire.
Perspective: Join the Crowd In 1943, an anthropologist named Abraham Maslow published a paper titled “A Theory of Human Motivation” that, while it appeared only in an obscure academic journal, has since gone on to influence generations of marketers. Maslow’s theory posited that human needs fall into categories. The bottom two are essential for mere survival—physiological (food, sleep, etc.) and safety (shelter, employment, etc.). But above these lay the “social” and “ego” needs. The intense human desire to fit in probably never required a research paper to establish its validity. Both ads present coolness as shopping’s blissful by-product. In 1969, Chevy was two years into positioning its Camaro to compete with Ford’s Mustang—the quintessential two-seater guy car. Jump ahead 43 years, and Tommy Hilfiger is using the same implied promise to sell his clothing in the ad. That’s right, anyone—including you.
The Rise and Fall of Advertising Media Of all the venues marketers are using to get their message across, mobile marketing is the area that is experiencing an overwhelming increase. The infographic below tells the complete story of the importance of mobile. Don’t believe it? Chew on this: users are spending about a minute on their average Internet session, but more than half that time on mobile sites—4.3 minutes in total! Take a look below.
AUSTIN KLEON is a writer who draws. British Airways Billboard Tracks Airplanes as They Fly Overhead British Airways launched a new campaign called "Look Up," and you might want to take that advice to get the full experience. A video ad in London's Piccadilly Circus features a young boy pointing to the sky. If you follow the path of his finger, you'll notice that it's aimed at an actual plane above. The billboard updates in real time, displaying the flight's number and origin. According to The Drum, the billboard uses custom-built surveillance technology to pull off the feat. BA's experiment with interactive advertisement isn't a new idea. Image: Getty/Adrian Dennis Publications - Wal-Mart's Biggest Marketing Tool? Its Web S How Do We Identify Good Ideas? | Wired Science I’ve always been fascinated by the failures of genius. Consider Bob Dylan. How did the same songwriter who produced Blood on the Tracks and Blonde on Blonde also conclude that Down in the Groove was worthy of release? Or what about Steve Jobs: What did he possibly see in the hockey puck mouse? How could Bono not realize that Spiderman was a disaster? And why have so many of my favorite novelists produced so many middling works? The inconsistency of genius is a consistent theme of creativity: Even those blessed with ridiculous talent still produce works of startling mediocrity. Nietzsche stressed this point. Artists have a vested interest in our believing in the flash of revelation, the so-called inspiration … shining down from heavens as a ray of grace. Notice the emphasis on rejection. A new study led by Simone Ritter of the Radboud University in the Netherlands sheds some light on this mystery. Here’s where things get interesting. But waiting isn’t the only approach. P.S.
AgencyNet 2.0 Welcome to BrushAndPencil.com! In An Effort To Go Viral, This New LG Ad Mocks Brands Trying to Go Viral As more brands begin pushing the limits of (often terrifying) Candid Camera-style stunts in the hopes of hitting the viral lottery, the backlash is in full swing. One of the more active brands on the stunt bandwagon--one that's actually been quite successful at reaching a huge audience--is LG. The electronics giant has had major hits convincing people the floor was dropping out of their elevator or their in utero child-to-be just flipped them the bird, but its newest spot reflects the increasing impatience with stuntvertising trend. To promote the brand's new 21:9 UltraWide monitor, it goes behind the scenes of a fake stunt effort that, truthfully, wouldn't seem all that out of place among LG's stuntography. It's so meta it hurts.
Top 10 Reasons Why Proposals Fail : Instigator Blog Your business is great. You’ve invented something better than sliced bread. You offer such an amazing service at such a great price that people should be knocking your door down. And they might be. But they’re all asking for a proposal. Proposals are a fact of life. But most proposals are bad. They’re too long. Your business rocks. Don’t let proposals get in the way.
Ads Worth Spreading Ads honored through Ads Worth Spreading can be as long as it takes to communicate the idea powerfully, up to five minutes, whether that’s through state-of-the-art animation, lush imagery or an individual talking directly to the camera. What matters is the “a-ha” moment -- the central idea. The thing that makes consumers connect to the idea in the same way that TED speakers connect with their audience. Ads Worth Spreading began as a clarion call to the global advertising community in 2011, asking for ads that inspired and engaged audiences. TED received nearly 1,000 entries and picked 10 outstanding examples. In 2013, six nomination teams of two – made up of one renowned TED speaker and one rising star from the advertising industry – nominated compelling ads from diverse areas of interest: Talk, Social Good, Cultural Compass, Creative Wonder, Brand Bravery and Education. This is not an award show. This is a dialogue on ideas that brands should want to be a part of.