HISTORIA DEL ARTE Perspective: Join the Crowd In 1943, an anthropologist named Abraham Maslow published a paper titled “A Theory of Human Motivation” that, while it appeared only in an obscure academic journal, has since gone on to influence generations of marketers. Maslow’s theory posited that human needs fall into categories. The bottom two are essential for mere survival—physiological (food, sleep, etc.) and safety (shelter, employment, etc.). But above these lay the “social” and “ego” needs. The intense human desire to fit in probably never required a research paper to establish its validity. Both ads present coolness as shopping’s blissful by-product. In 1969, Chevy was two years into positioning its Camaro to compete with Ford’s Mustang—the quintessential two-seater guy car. Jump ahead 43 years, and Tommy Hilfiger is using the same implied promise to sell his clothing in the ad. That’s right, anyone—including you.
Sweet Station AUSTIN KLEON is a writer who draws. How Do We Identify Good Ideas? | Wired Science I’ve always been fascinated by the failures of genius. Consider Bob Dylan. How did the same songwriter who produced Blood on the Tracks and Blonde on Blonde also conclude that Down in the Groove was worthy of release? Or what about Steve Jobs: What did he possibly see in the hockey puck mouse? How could Bono not realize that Spiderman was a disaster? And why have so many of my favorite novelists produced so many middling works? The inconsistency of genius is a consistent theme of creativity: Even those blessed with ridiculous talent still produce works of startling mediocrity. Nietzsche stressed this point. Artists have a vested interest in our believing in the flash of revelation, the so-called inspiration … shining down from heavens as a ray of grace. Notice the emphasis on rejection. A new study led by Simone Ritter of the Radboud University in the Netherlands sheds some light on this mystery. Here’s where things get interesting. But waiting isn’t the only approach. P.S.
Welcome to BrushAndPencil.com! Ads Worth Spreading Ads honored through Ads Worth Spreading can be as long as it takes to communicate the idea powerfully, up to five minutes, whether that’s through state-of-the-art animation, lush imagery or an individual talking directly to the camera. What matters is the “a-ha” moment -- the central idea. The thing that makes consumers connect to the idea in the same way that TED speakers connect with their audience. Ads Worth Spreading began as a clarion call to the global advertising community in 2011, asking for ads that inspired and engaged audiences. TED received nearly 1,000 entries and picked 10 outstanding examples. In 2013, six nomination teams of two – made up of one renowned TED speaker and one rising star from the advertising industry – nominated compelling ads from diverse areas of interest: Talk, Social Good, Cultural Compass, Creative Wonder, Brand Bravery and Education. This is not an award show. This is a dialogue on ideas that brands should want to be a part of.
Lunacore Photoshop Training - Detailed Photoshop tutorials. The Advertising Slogan Hall of Fame It's time the great advertising lines earned some recognition. Slogans, straplines, taglines, end lines, payoffs, claims and signatures - even some headlines. The Advertising Slogan Hall Of Fame, sponsored by AdSlogans.com, recognizes excellence and best practice in advertising, benchmarking creativity -- identifying the best in branding. Our selection panel reviewed 100 slogan nominations in the third round, to come up with 31 new members. Judging criteria included individual opinions as to whether a line did or did not merit inclusion in The Advertising Slogan Hall of Fame. Through a complex series of algorithms 31 more slogans were selected and inducted into the Hall of Fame. The top-scoring slogan in the third round was AT&T's "Reach out and touch someone." Listed alphabetically, click here to see our new inductees.
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201 Ways to Arouse Your Creativity Arouse your creativity Electric flesh-arrows … traversing the body. A rainbow of color strikes the eyelids. A foam of music falls over the ears. It is the gong of the orgasm. ~ Anais Nin Creativity is like sex. I know, I know. The people I speak of are writers. Below, I’ve exposed some of their secret tips, methods, and techniques. Now, lie back, relax and take pleasure in these 201 provocative ways to arouse your creativity. Great hacks from Merlin Mann of 43 Folders
100 (Really) Creative Business Cards | Webdesigner Depot - StumbleUpon Whichever business you’re in, and especially for anyone in the field of design, such as web designers, a business card can be as important as your website identity. A business card creates a physical connection and bond between you or your business and your customers. Just like in a website, business cards can become great interactive elements, but with the added ability to have real textures, different materials and shapes. In this article, we’ll take a look at 100 truly outstanding business card designs which show that there are truly no limits to the design of a business card. Which ones are your favorites?
100 Best Photoshop Tutorials of All Time that Yield Professional Results |... - StumbleUpon Photoshop tutorials are one of the most popular subjects on the web, as the digital art community continues to grow and new designers bring their unique skills. However, quality Photoshop tutorials that teach you a useful effect, have a quality finished result and are well explained are harder to find, and with the large number of tutorial sites available, it can be hard to sort the quality from the mundane. In this massive roundup, we’ve collected the top 100 best Photoshop tutorials that have ever been created, that yield professional results, teach you a useful effect, are well explained, and will have you designing like a pro in no time. These tutorials are collected from niche tutorial sites around the web, and range in age from creation in 2008 to a few tutorials that were created just last week. So, if you think you’ve seen all there is to see from Photoshop, guess again and check out this post. If you liked this post, check out our other design tutorial roundups:
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