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Making it Big with Multi-Channel B2B Marketing

Making it Big with Multi-Channel B2B Marketing
The march towards modernity continues. B2B marketing is actively evolving, as evidenced by the increasing prevalence of marketing automation software. Everywhere, B2B sellers are constantly upgrading their lead management and lead nurturing platforms to grow their enterprises. From the onset, it looks like B2B marketing is hardly slowing down as moreharnessed. In an article posted on eConsultancy, three important insights detail how marketers use their mix of communication channels to acquire B2B sales leads as well as achieve extensive business objectives. Business needs dictate multichannel efforts Marketing and sales activity is still largely dictated by business need, according to the executives interviewed for the report. Email is at the heart of multichannel The email channel has become essential within multichannel campaigns as the emergence of smartphones has meant that email opens on mobile have exceeded those on desktop. Paid search is key for acquisition

What are Your Social Marketing Goals in Singapore? A Business2Community.com article states most B2B marketers struggle with defining their social media marketing goals. “For instance, should you focus on the number of blog posts per week and tweets per day? How about the number of fans and followers? Maybe retweets, brand mentions, and social reach? But for all its setup, social media can still provide businesses with an edge in terms of acquiring high quality leads. Use the CARE model. Content – Determine the type of content to be delivered to one’s constituency and the corresponding ways to deliver it to its intended audience. Related: The Reasons for a Collapsing Content Strategy Audience – This pertains to the people who are targeted for a particular product. Related: Identifying Key Decision Makers for Lead Generation Relevance – What are the trends prevailing in the market at the moment? Related: Marketing Trend in Asia That Will Still Work in 2016 Evaluation – Perhaps the part where many marketers struggle profoundly.

Strengthen Core Lead Generation Processes with these Suggestions In every business, there is always a need to streamline important processes in order to meet industry demands. And it is worth noting that telemarketing is an essential aspect that translates B2B leads into sales goals. Telemarketing has crucial elements that deserve full attention. Unfortunately, many B2B marketers fail in giving their campaigns a needed revamping. This is partly due to a failure of knowing the critical points of their strategies. The B2B landscape is ever changing in proportion to social media’s continuing growth. While content is king, lead generation telemarketing agencies are struggling with uncertainty. Lead generation telemarketing should take these suggestions to a more profitable B2B operation. Learn your industry. Prepare. Follow-up. Lead generation telemarketing can only bear profitable fruits when it is approached properly.

Callbox Integrates With Salesforce: A Better, More Efficient Client Experience in Singapore Years of innovation and hard work have been put in to give Callbox clients the best solutions for their business, as well as to enable managers and sales professionals to streamline business development. The challenge has always been to keep up with the changing times, especially with how technology evolves in exponential fashion even just in the last two decades. Callbox started out as a simple telemarketing firm, which eventually flourished into a multi-channel marketing machine. Now, in the age of cloud and automation, Callbox steps up to the plate, ready for another era of marketing savvy. In celebrating 10 years of flourishing into a stalwart player in the business-to-business industry, Callbox is taking cloud-based lead management and marketing automation to new heights. Putting the clients front and center: Callbox integrates with Salesforce Introducing Callbox DialStream: The Most Efficient Power Dialer for Salesforce What is DialStream?

Why B2B Companies Should Prioritize Case Studies A recent report has cited case studies as the most effective content format. Findings from the Content Marketing Benchmarking Report published in B2BMarketing.net reveal that 66 percent of B2B marketers from a sample of 122 say producing case studies are the most effective means of attracting their target audiences. While 32 percent say that case studies are “quite effective,” the number presents no significant counterweight to the majority of B2B marketers that say they are “very effective,” implying that these content forms are highly reliable. And it’s easy to see why. An article from AndersPink.com summarizes the intrinsic value of case studies to companies in their B2B lead generation. Credibility The first thing a case study does is to establish your credibility. Evidence Case studies provide evidence about the effectiveness of your product or solution. Stories Case studies provide a narrative structure with a beginning, a middle and an end. Guides and tips Unique content Reusable content

“Call you Back.” How to Leave Impressive Voice Mail Messages for B2B Appointment Setting Telemarketers often face numerous challenges in the area of B2B lead generation. There are lots to consider, such as audience profiles and the appropriate channels to utilize. But it gets even more complicated when prospects are ready for a sales appointment. There is no single formula for a successful B2B appointment setting. In fact, businesses have their own approaches towards prospect engagement. Voicemail is considered as one of many brutal filters that appointment setters have to encounter. No doubt, appointment setters struggle with scripts for professional voice messages. And so, to attain a more relevant B2B appointment scheduling and setting campaign, it is imperative to follow these effective tips. Introduction. Body. End. The process takes only a few seconds. Please follow and like us:

How to Fail at Fill Forms for Lead Generation If your business wants to succeed in yielding qualified leads, trust that your fill forms will do just that. However, online marketers often ignore the fact that making efficient fill forms are as important in lead generation as having them in a landing page. It is thus wise to nurture your fill forms, make them capable of capturing leads, and avoid counter-effective practices, the most infamous of which are as follows. Overfeed your visitors. Make your prospects do finger work. Not giving a hoot about privacy. Overusing the word “submit.” Knowing how to fashion your fill forms efficiently and positioning them at an advantageous location in your landing page entails an important facet of online lead generation. Source : 7 Tips for Lead Generation Forms That Generate Leads

Social B2B Marketing Trends to Watch Out in the “-Ber” months It’s back to school for many kids. But specialists in the B2B marketing industry could also say that winter is coming. It would take a few more months, but winter is definitely coming. But aside from the snow and layered clothing, the so-called Ber months suggest festive times coming our way. This fact compounds our excitement. Opportunities abound in the last months of the year. Build awareness. Sales stats. Targeted mailing. We might as well give off a sigh of relief knowing that the year is going to end.

Singapore Event Telemarketing Blog • Top B2B Telemarketing Sales Techniques for Better Results Not experiencing enough conversions? Is your lead generation not producing high quality B2B leads? Do you feel that there’s a need to further enhance your B2B telemarketing efforts? These questions are typical among marketers nowadays; typical in the sense that all of them share the very same problems that impede them from gaining a competitive advantage. Too much talk about this issue has prevailed in numerous online platforms and blogs dedicated to B2B lead generation and telemarketing. From where marketers stand, cost-efficient ways are top priority. The struggle for a strategy that balances cost-efficiency and productivity is just too immense. Be on the dot. Potential B2B partners like it when they know every second they spend engaging you has value. Wear your prospect’s shoes. To get the prospect, you will need to be the prospect. Assume your audience is not that soft. Spend Less, Gain More with your Event Marketing Campaign

A sip of Lead Generation A sip of Lead Generation (Before the big gulp of Appointment Setting) Would you quickly drink a cup of freshly brewed coffee without sipping on it first? What if I ask you, is your brand ready for sales and marketing launch? Lead Generation is basically the generation of a prospect’s interest into a product or service of a business. Gauge Interest Level You know who your target consumers are but would you know how many of them would be interested in your product or service? But why do we have to comply with such pre-requisite action? Collect the Data Who are your target consumers? You should acquire accurate statistical data as this should be a strong point of your comparison with the competitors’ brands. Roll out a survey Survey is asking people, one or maybe series of questions in order to gather information. So before you set appointments to present your brand’s features and benefits with your prospects make sure that you have accurate data on hand about your target consumers.

Discovering New Demand Generation Opportunities Using Four Simple Ways For this post, we are featuring the four essential steps to effective demand generation. ALEA Group CEO Louis Foong mentions the Blue Ocean Strategy, a method mirroring the expeditions of the great explorers of old. To get to the gist of it, the approach encourages marketers to be more adventurous in terms of discovering new areas of opportunity and establishing a firm foothold in their respective markets. For Foong, “In the demand generation landscape, I think it is time to embark on a new expedition. We need a strong and focused infusion of the ‘Lewis and Clark’ spirit of discovery.” Here are the four points for achieving just that: Using the right tools and frameworks to empower your lead generation campaigns: By this I don’t mean automation. Read Foong’s full article on Business2Community.com.

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