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Structured Data Testing Tool  

Structured Data Testing Tool  
Related:  SEO Webmaster Developer Tools

Bounce Rate - Analytics Help At a glance Bounce Rate is the percentage of single-page sessions (i.e. sessions in which the person left your site from the entrance page without interacting with the page). There are a number of factors that contribute to a high bounce rate. For example, users might leave your site from the entrance page if there are site design or usability issues. Alternatively, users might also leave the site after viewing a single page if they've found the information they need on that one page, and had no need or interest in going to other pages. In depth Reasons for a high bounce rate A high bounce rate can be caused by one or many different factors, including: Single page site If you have only one page on your site, Google Analytics doesn't register multiple pageviews unless users reload that page. Incorrect implementation If you're seeing a high bounce rate from a multiple-page site, check to see that you've added the tracking code to all your pages. Site design User behavior Improve your bounce rate

Index Status report - Search Console Help The Index Status report provides data about the URLs that Google tried to index in the current property for the the past year. More information about how Google crawls and indexes the web. Open the Index Status report What's in the Index Status report The basic view of the data shows only the total indexed value. Total indexed URLs in your site Shows the total URLs available to appear in search results, along with other URLs Google might discover by other means. How to use the Index Status report Look for a steady rise in the graph. Your site's index status and its Google Search results Sometimes the data we show in Index Status is not fully reflected in Google Search results. Since these filters are usually applied due to temporary urgent issues, or are requested by mistake, Google may in some cases retain the pages in our index for a period of time to help websites recover quickly after the issue is fixed (for example, after the site becomes available again).

rel=canonical • What it is and how (not) to use it The rel=canonical element, often called the “canonical link”, is an HTML element that helps webmasters prevent duplicate content issues. It does this by specifying the “canonical URL”, the “preferred” version of a web page. Using it well improves a site’s SEO. The idea is simple: if you have several similar versions of the same content, you pick one “canonical” version and point the search engines at that. The SEO benefit of rel=canonical Choosing a proper canonical URL for every set of similar URLs improves the SEO of your site. The process of canonicalization When you have several choices for a products URL, canonicalization is the process of picking one. How to set canonical URLs Correct example of using rel=canonical Let’s assume you have two versions of the same page. For example’s sake, these are their URLs: This is what rel=canonical was invented for. Setting the canonical in Yoast SEO

Canonical URLs in Yoast SEO - Yoast Knowledge Base Yoast SEO adds canonical URLs to most pages in your WordPress install. It does this automatically and in 99.9% of cases you don't have to change anything about them. If you do want to change them, there are several ways of doing so: Changing the canonical for an individual article (manually) On the advanced tab of the Yoast SEO metabox, you can change the canonical to point to any URL: Canonical elements for paginated archives A common misconception is that the canonical on a paginated page should always point to page 1 in the series. Of course, you can change the canonical element of a category, tag or other taxonomy archive to point at another page. Filter the canonical element programmatically If you want, you can also filter the output of the canonical programmatically.

Updating Our Search Quality Rating Guidelines Developing algorithmic changes to search involves a process of experimentation. Part of that experimentation is having evaluators—people who assess the quality of Google’s search results—give us feedback on our experiments. Ratings from evaluators do not determine individual site rankings, but are used help us understand our experiments. The evaluators base their ratings on guidelines we give them; the guidelines reflect what Google thinks search users want. In 2013, we published our human rating guidelines to provide transparency on how Google works and to help webmasters understand what Google looks for in web pages. We often make changes to the guidelines as our understanding of what users wants evolves, but we haven’t shared an update publicly since then. This is not the final version of our rater guidelines. We expect our phones and other devices to do a lot, and we want Google to continue giving users the answers they're looking for—fast!

FAQ: Search Console / Webmaster Tools - Google Webmaster Help #url-removalQ: Why was my URL removal request denied?A: Next to the denial you should see a icon or a link to learn more. If you requested removal of a directory or an entire site, you have to have blocked that content with your robots.txt file in order for your request to be successful. Make sure your URL met the requirements for removal. #linksQ: I know I have [one / several / dozens of ] links that Search Console isn't showing. Note that the link report in Search Console only shows whether a site is linking to yours; it doesn't show which links are most significant, and it can include links that are nofollowed, disavowed, or that don't pass PageRank. #404-errorsQ: Why am I receiving "Not found" crawl errors for URLs that don't exist on my site? Note that submitting a URL removal request will not remove these errors from your report. #404-errors-2Q: I've corrected all the links pointing to pages that caused 404 errors. This can also happen if you recently acquired your domain.

Using This guide gives you a short overview on how to use FileZilla client. By default you don't have to configure FileZilla, so you can start directly working with the program. Connecting to an FTP server Using the Quick Connect bar To connect to an FTP server, enter the address of the server into the host field of the Quickconnect bar (e.g. example.com - see image below). Please notice that the Quick Connect is for... quick connections - so there is no way to edit the quick connections list which stores the last 10 entries. Quick Connect is good for testing the login info before making a site manager entry. Using Site Manager You can use the FileZilla Site Manager to specify specific site parameters and connect to the targeted FTP site. Special case: Servers in LAN If the server you are connecting to is in your home LAN, then there is not an address (domain name) as you may know from the Internet. To change the current remote directory: Question marks ("?") Synchronized Browsing 1. 2. 3. 4. 5.

FTP for Beginners It was in the dark ages of the Reagan era when I logged my first encounter with the File Transfer Protocol. I was involved in some nefarious video game-trading ring of the innocently naive variety, and a friend of mine had that hot new copy of Vladivostok Putting Challenge that I wanted oh so badly. The only problem was that he lived all the way on the other side of Orange County. Being too young to drive, neither of us had access to a car, and snail mail was just too darned slow. “FTP? Last I heard, my friend is collecting Galaxie 500s in Michigan, so calling him up with your FTP questions isn’t really an option anymore. What is FTP? FTP is short for File Transfer Protocol. You’ve probably encountered FTP out there on the net already. The best way to pursue file transfers is with a bona fide FTP client. We’ll take an in-depth look at the joy of using an FTP client in the pages that follow, but first, let’s look at exactly how an FTP session works. Logging In ftp.fakesite.org:21

Google Panda 4, and blocking your CSS & JS A month ago Google introduced its Panda 4.0 update. Over the last few weeks we’ve been able to “fix” a couple of sites that got hit in it. These sites both lost more than 50% of their search traffic in that update. When they returned, their previous position in the search results came back. Last week Peter – an old industry friend who runs a company called BigSpark – came by the Yoast office. Notice the initial dip, then the return and the second dip, leaving them at 1/3rd of the SEO visibility they were “used to”. Fetch as Google’s relation to Google Panda In Google Webmaster Tools, Google recently introduced a new feature on the fetch as Google page: fetch and render. Even for fans of minimalism, this is too much. Now, iPhoned makes money from ads. Google runs so called page layout algorithms to determine how many ads you have. In the past blocking your CSS was touted by others as an “easy” way of getting away from issues like this, rather than solving the actual issue.

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