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H&M on Conscious Materials

H&M on Conscious Materials

http://vimeo.com/118463738

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Wearable pineapple fibres could prove sustainable alternative to leather At weddings and formal events in the Philippines, men can often be seen wearing the Barong Tagalog, a thin and transparent embroidered garment worn over a shirt. One of the more surprising materials used in its manufacture are fibres from pineapple leaves – and long strands of the leaves could soon also be used to make a host of other products, from trainers and clothes to bags and car upholstery. Called Piñatex - piña is Spanish for pineapple - the new material was created by Carmen Hijosa, who worked as a consultant in the Philippines leather goods industry in the 1990s. She was unimpressed with the standard of goods produced and started to look for alternatives.

Economy Of Fashion: How Different Trends Reflect The Financial State It’s common knowledge fashion is cyclical in nature. The concept of “newness” in fashion doesn’t refer to the premiere of a trend, but rather its revival. Why fashion cycles in this manner, however, is less obvious. There are lots of factors at play: cultural trends, politics, celebrity influence. One one of the most surprising factors to influence the cycle of fashion, though, is the state of the global economy. Fashion Week hits New York, but what about the industry's toll on workers and the environment? A few years ago I was sitting at a meeting discussing the state of “ethical fashion” with a group of very influential fashionistas. One of them scornfully commented, scrunching up her Botox-injected face, “Oh, but this saving the planet thing is so worthy.” It was as if, on Planet Fashion, “worthy” meant dull. Today, “worthy” is the new “decadent”, and we’re beginning to reimagine aspirational fashion in a completely new way, taking into consideration garment workers and environmental issues throughout the supply chain.

Is Fashion a Credible Platform for Protest? LONDON, United Kingdom — Last week in Paris, Chanel appropriated the visual signifiers of feminist protest for its seasonal runway show. In a finale led by Karl Lagerfeld, a bevy of supermodels took to a catwalk christened “Boulevard Chanel” holding signs with slogans such as “History is Her Story,” “Make Fashion Not War,” and “Tweed Is Better Than Tweet.” On the same day in Hong Kong, a genuine protest was underway. Protesting for the right to democratically elect a candidate of their own choosing, tens of thousands of Hong Kongers formed crowds that throbbed and swelled in the city’s streets.

Copenhagen Fashion Week Spotlights Sustainability Copenhagen Fashion Week, which began Wednesday and runs through Friday, is giving sustainability some good play. The event held in the wake of the Copenhagen Fashion Summit, which drew 1,250 industry delegates last May, had sustainable label Fonnesbech on its first day — Crown Princess Mary of Denmark sat front row at the Fonnesbech display — and two Swedish brands with a sustainability perspective on day two: House of Dagmar and Uniforms For The Dedicated, two newcomers to the Copenhagen calendar. “The vision is the gap that Copenhagen could fill: to take the position as the sustainability destination and bring together the brands from all over the world who want to work on sustainability,” said Eva Kruse, chief executive officer of Copenhagen Fashion Week, noting that she would like H&M to reveal its Conscious Collection during Copenhagen Fashion Week, as well as draw such players as Stella McCartney and Prada, who both have an ethical point of view in terms of production.

Pure Waste Textiles Aims to Save 100 Million Liters of Water by Year's End Pure Waste Textiles has launched a new Save Water Challenge to get companies to participate in reducing their water consumption. As its T-shirts are made from 100 percent recycled textile waste, no new cotton needs to be grown. This translates as a saving of 2,700 liters of water for every Pure Waste T-shirt produced, according to the team. So far the company has saved over 23 million liters by producing its eco-friendly shirts as opposed to typical manufacturing processes. Now Pure Waste is encouraging forward-thinking companies to buy their T-shirts and help be part of the solution. “This is a perfect water saving story for your company to share,” the firm says.

MADE IN BRITAIN - Topshop Blog Featured Tis the season to be British – tralalalala… lalalala… With the Jubilee and the Olympics encouraging our patriotic tendencies, we thought it was high time classic, quintessential style hit the fashion headlines and thus, our new collection Made in Britain was born. Marrying tradition with innovation (because isn’t that so the British way?), every piece has been lovingly crafted in the heart of London’s East End to create a capsule collection that even the Queen herself would be proud of. Nike Inc. – Case Studies Since the late 1990s, SustainAbility has served as a trusted guide to NIKE, Inc. in its sustainability journey, including the development of its first corporate responsibility report (2001), the identification and analysis of key sustainability meta-trends (2007), the development of a “next generation” stakeholder engagement strategy (2010) and our work with Nike and other apparel brands to eliminate toxic discharge from their supply chains (2011 to 2013). Our trends work was a key input into Nike’s sustainable innovation strategy, and was profiled in Nike’s FY10-11 sustainability report. Our work with Nike and other brands to reach zero toxic discharge led to the formation of the Roadmap to Zero Discharge of Hazardous Chemicals and is profiled on our website.

Russian mink farms where thousands are slaughtered and left to rot to make $1m coats These disturbing pictures expose the macabre truth about the fur farms in Russia and China which supply the fashion market in the world's leading cities, including London, Paris and New York. Across ten time zones, the images show the reality of mink and sable gulags - many set up during the harsh Communist past - where prized animals are bred for slaughter, bringing in millions of pounds to the Russian economy every single year. An investigation by MailOnline also reveals the appalling conditions in which wild animals, including different types of fox, are captured and killed, from being skinned alive to being poisoned by the faeces in the air, and reveals the heartless farm owners who can't see beyond their profits.

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