How to Make Trillions of Dollars

Before I get into it, I must say that I don’t recommend that you do this. I’m sharing this strategy for information purposes only, so that you can understand the playing field you’re working with, and can make better personal choices for how you make and manage your money. I do encourage you to become a millionaire, if that’s something that interests you. If it’s billions you’re after, I’m a bit suspicious but I’ll give you the benefit of the doubt. The big money isn’t in creating products, it’s in creating customers. You can make millions by selling a great product to people who need it, but you make billions and trillions by conditioning an entire nation of people to react to every inconvenience, every whim, and every passing desire or fear by buying something. It does take some capital to get it going. What it takes amounts to an engineered cultural shift. After the second world war, a few privileged Americans developed a brilliant formula for building an unimaginably huge economy:

Ten reasons why doing good is good for business As a trustee on the board of Virgin Unite Canada, I’m often asked what businesses can do to strengthen their community investment strategies. Not surprisingly the question is usually partnered with how to justify these investments by giving to a worthy cause instead of giving to the bottom line. To me, the answer is simple: by building a corporate giving strategy, you are giving to the bottom line. Look at companies like Toms Shoes. In an environment with several competitors, Toms Shoes stands above the crowd with a unique promise: every time a customer buys a pair of their shoes, Toms Shoes gives a pair to a child in an underprivileged country. So can doing good be good for business? 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. Andrew Bridge is the managing director of Virgin Mobile Canadawhere he leads a dynamic team to build Canada’s #1 mobile brand connecting with youth.

What Can Social Influence Do? Does Persuasion Work? By now, you know that social influence is the science of influence, persuasion, and compliance. A knowledge of it can help you when you need to move someone to adopt a new attitude, belief, or action. It can also help you resist the influence attempts of others. This web site is designed, in part, to help you become a more persuasive person, but also to help you better recognize and manage the influence attempts of others. Here are a half-dozen examples that demonstrate social influence in use. . . The above examples demonstrate a few situations in which a knowledge of social influence can make the difference between success and failure. I hope the principles discussed in this website will awaken your interest in the topic of influence and help you become successfully and ethically persuasive. Copyright © 1997 by Kelton Rhoads, PhD All rights reserved. www.workingpsychology.com

Organizing § Organizing “In democratic countries, knowledge of how to combine is the mother of all other forms of knowledge; on its progress depends that of all the others” –Alexis de Tocqueville Welcome to Marshall Ganz’s Web module on organizing. Professor Ganz is a long-time organizer; a Lecturer in Public Policy at the Kennedy School of Government, Harvard University; and a principal of Harvard’s Hauser Center for Nonprofit Organizations. Please click here to preview the featured video vignette of Ganz's "Motivations" (52 seconds). This Web module contains learning materials that touch upon such questions as: What is organizing? This module is designed for organizers, students, and trainers of organizers alike. As Ganz explains, learning organizing is learning a practice, like riding a bicycle--falling off, and having the courage to get back on, is the only way you can learn to keep your balance. We welcome your suggestions and/or feedback on this site.