Social Media for Non-Profits: High-Impact Tips and the Best Free Tools Whenever we have the chance to chat with folks about social media stats and marketing strategies, we are amazed at the many unique ways you all go about charting a path to social media success. Every industry and niche—every social profile, even—is unique. Non-profits are a great example of a segment of social media with its own unique elements and expectations. Do you run a non-profit? Survey Says … How Non-Profits Share to Social Media 1. What is the absolute best form of engagement your community could give you or your business? A mention on social media? A 1:1 email conversation with you? A share of something you’ve written on your blog? Nearly half of non-profits (47%) find that the pinnacle of engagement is a donation. This data comes from a survey performed by the Case Foundation, which goes on to highlight the connection between this pinnacle of engagement and its effect on how non-profits view their different marketing channels, including social media: 2. But the gap is closing. 3. 4.
44 Social Media Tools Recommended by the Pros Are you looking for ways to enhance your social media marketing? Do you want new tools to simplify your marketing tasks? We asked a group of social media pros for the hottest social media tools they use today. Check out these social media tools to see if they’re a good fit for you! Discover 44 media tools recommended by the pros. Listen to this article: Listen now: Play in new window | Download | Embed #1: Discover.ly for Networking Andrea Vahl Discover.ly is a free Chrome extension that allows you to see the social sites of your email connections and even cross-reference other social sites as you browse. So if you’re on LinkedIn looking at someone’s profile, you can see your mutual connections on Facebook and Twitter. Connect with email contacts easily. This is extremely helpful for making sure you’re connected to the people you want to be connected with in multiple places or to see how you might connect with someone new by getting an introduction from a mutual connection. Laura Rubinstein Ron Nash
Tweets betekenen meestal niets Trending topics en likes weerspiegelen niet per se de sentimenten, plannen en gedrag van de samenleving. Ze laten hooguit zien wat het bereik van sociale media kan zijn – niet wat sociale media in het echte leven veroorzaken. Die nuance gaat bij data-analyse van social media wel eens verloren. Het is niet verwonderlijk dat sociale media een geliefde bron van data zijn. Er is een hoop gezegd en geschreven over sociale media als een virtueel deel van de maatschappij, maar de facto zijn sociale media een communicatiemiddel en geen digitale versie van het echte leven. De taal van sociale media Natuurlijk, Big Data levert vaak genoeg prachtige, grensverleggende journalistiek op. Zo zijn trending topics op Twitter niet per se sentimenten die ook bestaan in de samenleving. Nuance is niet sexy Zelfs dan is dit gegeven op zichzelf geen probleem. Neem het onderzoek naar de rellen in het Groningse Haren. Geen objectieve tools
Hoe sociaal is social media? De video 'Look Up' van Gary Turk wordt massaal online gedeeld. Wellicht wat tegenstrijdig met de boodschap van de video: hoe sociaal is social media in een wereld waarin we schijnbaar slaaf zijn geworden van onze gadgets? Veel gehoorde online reacties op de video zijn: deze video opent mijn ogen, zo waar enzovoort. Massaal vindt de video aanhang binnen social media kringen en via de mensen die achter hun schermen zitten. Hoe dubbel is dat? We leven ons leven door een scherm. Nieuwe technologie moeten we niet als schuldige aanwijzen. Social media, nieuwe technologie...ze hebben positieve kanten en negatieve kanten. De massale omarming van de video geeft een kentering in de tijdsgeest aan en een verandering van onze houding ten opzichte van technologie. Nieuwe media en technologie: de scheidslijn tussen positief en negatief is dun. Op de vraag hoe sociaal is social media kun je beter zeggen... hoe sociaalvaardig is de mens?
How to Write a Professional Social Media Bio Talking about yourself is hard. Doing it in 160 characters or less is even harder. That’s probably why so many of us end up stressed about crafting the perfect professional bio for Twitter – or LinkedIn, Facebook or other social networks. It has to set you apart, but still reflect approachability. All that in just a few sentences? In this post, we’ll go over the universal principles to write a great social media bio – regardless of the network. Six rules to write a foolproof bio “Not that the story need be long, but it will take a long while to make it short.” – Henry David Thoreau Yes, a bio on social media needs to be brief – and that can be tricky. A professional bio on a social network is an introduction – a foot in the door so your potential audience can evaluate you and decide if you’re worth their time. In that way, it’s a lot like a headline you’re deciding whether or not to click – a small window to make a big impression. 1. “Don’t just say you’re creative. 2. 3. 4. 5. 6. Twitter
The Ultimate List of Social Media Acronyms and Abbreviations Just today, I found out what SOV means. Researching this post, in fact, was the first time I discovered the definition (SOV = “Share of Voice,” by the way!). I had seen it on social media articles and updates and never knew what it meant. Do you have similar acronyms or abbreviations you’ve wondered about? Our social media shorthand is amazingly extensive. I’ve collected over 140 social media acronyms and abbreviations and placed them here in this post, complete with definitions and quick navigation to help you find the terms you’re interested in. Take the social media acronym quiz! In creating this post, I quickly put together a short and sweet quiz on some of the terms that appear in the glossary here. How to navigate the social media glossary Jump to any letter: View the index of acronyms & abbreviations: Topic: Social media marketing Topic: Social media communication AFAIK – As far as I know Ex. AIDA – Attention, Interest, Desire, Action Ex. AMA – Ask Me Anything Ex. ASL – Age/Sex/Location Ex.
Beïnvloeden van publieke opinie via social media Drie voorbeelden van social influence Niets is leuker dan je zin krijgen. Wat dat betreft lijken we allemaal een beetje op die kleuter in een winkelwagentje die net het snoeprek passeert zonder dat de kar wordt bijgevuld. Een klein kind kan gaan schreeuwen. Online kun je je stem verheffen via social media. Dagelijks worden grote bedrijven ‘aangevallen’ door boze klanten via Twitter of Facebook. Door krachten te bundelen, is de kans op succes groter. Maar niet alleen de consument haalt zijn gelijk via social media. Case 1: Obesitas (Coca-Cola) McDonald's en Coca-Cola zijn de twee belangrijkste sponsoren van obesitas in de wereld. Begin vorig jaar werd wereldwijd de campagne ‘Coming Together’ gelanceerd. De vervolgspot ‘Be OK’ werd via Twitter de wereld in gebracht. Case 2: Wat is er met ons eten gebeurd? Iets dichter bij huis, maar rond min of meer hetzelfde onderwerp, is dit voorbeeld van Zonnatura: wat is er met ons eten gebeurd? Case 3: Autobelastingen (ANWB)
Writing Great Headlines on Twitter, Facebook, and your Blog 5.9K Flares Filament.io 5.9K Flares × Ever since we started Buffer a little over 2 years ago, people have been asking us about one question very specifically: How can I write great headlines for social networks and my blog? The topic is a very tricky one, as the accuracy for what works best is hard to nail down. So I thought of combining all the research we’ve done for the Buffer social accounts and our blog as well as the best research out there and combining them into one comprehensive guide. Without any further ado, here is a scientific guide to great copywriting on Twitter, Facebook and your blog: What works best on Twitter? Finding the right headline for your Tweet is one of the most important things to do, especially as Twitter only allows for text display. Whilst there is a ton of data out there on which words to use and how to write headlines, the best way to do anything truly scientifically, is to test and learn yourself. Test it yourself – here is how 1.) 2.) 3.) First Tweet: Example:
The Ultimate List of 95 Blogpost Ideas for Content Creators Having all the best blogging tools and resources, having a plan to share your amazing content on social media, having everything in place to put your marketing strategy into action still requires one thing: You must create the content to be shared, loved, and engaged with. The blank page must be conquered. Coming up with an endless supply of blogging and writing ideas would be great, right? Fortunately there is a solid list of useful strategies, techniques, and questions that can always keep a blogging idea on the tip of your tongue. I’ve captured as many helpful resources here as I can. Let me know if you have any extras you think could have made the list. How to Come Up With Blogpost Ideas That Will Go Wild on Social Media When it comes to collecting ideas for new blogposts, I’ve found three systems that tend to cover a pretty wide variety of thoughts and ideas and should help get your mind around what to write. StrategiesArticle typesQuestions to ask Here’s an in-depth look at all three.
How To Get 300% More People To Read Your Content Imagine that you’ve written a blog post that can help thousands of people solve a really painful problem. You’ve written the post, edited it, looked it over a few times to make sure that you didn’t miss anything important, and hit ‘publish.’ You send the post out to your list, share it on all of your social networks, and settle in to see what happens. And then… Nothing. Sure, you get some traffic. It’s disappointing. The problem is that valuable content isn’t nearly enough. The power of story Your valuable content is a vitamin. Vitamins may be what we all need, but candy is what we want. Think of your awesome, valuable posts as gummy vitamins. The vitamin part is your value. Great content needs both parts to be successful. A word of warning: don’t feed your readers candy. They deserve better. What happened when we tested this If we actually tested the power of story, what would happen? We decided to find out. The result? Why stories work In one study at the University of Washington in St.