Psychological Marketing Business Tactics: Big And Small Business Ideas -... 15 Must-Know Facts on How People View Websites Do you know what is the first thing that your eye is drawn to on a website? And in what pattern do people scan your website? There have been many eyetracking tests on this subject and I’ll give you 15 most useful facts you should know. The picture below shows 3 different websites and where people look on them. Red indicates the area, where people looked the most, yellow areas got a bit less eye-action, blue areas got the least views and the gray areas, well, people didn’t focus on them at all. As you can see, the more people scroll down, the more they lose focus and start mainly scanning your website. Here are the 15 facts you should know on how people view websites. Text attracts more attention than pictures. There you go. Sources: BBC News | directcreative | GoogleBlog
Mike Maples: "You Have to Be Willing to Throw it all away" [Video] If you are a entrepreneur– especially a first time entrepreneur or an entrepreneur outside of Silicon Valley– you need to stop what you are doing and watch this video. Yes, it is 45 minutes long. But it’s worth it. Last night at a Founder Institute event , super angel Mike Maples gave a talk about what he calls “pivots” and “thunder lizards.” Thunder lizards are startups born from atomic eggs that “emerge with attitude” want to disrupt and chew up their competition– both new world and old. They are big, chaotic, relentless and when successful, become huge companies. This isn’t about product iteration– the pivot has to do with business model. To some corners of the business world that may seem obvious, but in today’s build-a-product-throw-it-out-there-and-flip-it startup culture it is actually contrarian. I keep hearing from other super angels out raising funds that LPs are ga-ga over Maples and until this talk I wasn’t sure why.
50 Rules for Dad's of Daughters I was in tears as I read through this list, as I’m sure many grown daughters will be. Mothers – bookmark this list of rules and encourage your daughter’s daddy to read them, memorize them, and put them in to action. And, to all you Dads out there – be sure you pay close attention and heed these wise words. About Michael Michael Mitchell is an (almost) thirty-something dad who blogs daily tips and life lessons for dads of daughters at lifetoheryears.com. 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. Photo Credit :: Danielle Rocke Toews 15. 16. 17. 18. 19. 20. 21. 22. 23. 24. 25. 26. 27. 28. 29. 30. 31. 32. 33. 34. 35. 36. 37. 38. 39. 40. 41. 42. 43. 44. 45. 46. 47. 48. 49. 50. Photo Credits can be found at the bottom of Michael’s original post. **9/15/11**This post has resonated so well with daughters and fathers, mothers and grandfathers, and has received many beautiful and heartfelt comments.
How To Build / Increase Web Traffic Part 1 - Long Tail Keyword Strategy When people talking about keyword research, they will go directly to Google keyword tool and start picking the most traffic keyword with rather high SEO competition, that's the main reason for failure! When picking the right keyword, we have to consider 3 factors: 1. Keyword search volume 2. 3. a) Research keyword - Least valuable, they present an introduction of a topic, something we start to learn about a topic. b) Problem / Solution keyword - When there are not many free solutions out there, the problem & solution keyword will become a valuable opt-in keyword. c) Buying keyword - This include the product name, solution or cure for a particular problem, people are ready to buy at this stage, this is the gold mine of all keywords! When we build a website, we want to start with the Problem / Solution & Buying keywords, research keywords are a waste of time! Ok, let's take a look at what I mean: First, we expand the keyword from the topic - "Weight Loss". This is not a buying keyword [/b]
Powerful Marketing Words In Go Mobile, the book I’ve written with Jeanne Hopkins from HubSpot, we review a list of the 14 most powerful words in marketing so that readers can use them in their mobile marketing campaigns. This post gives you a sneak peak at the list that’s included in the book. Enjoy. Have you ever bought a product that you didn’t really need? You know the kind — they’re often found in the aisle displays at Lowe’s, WalMart or Barnes & Noble. You grab it off the shelf, pay for it, then get home and say, “Why did I just buy something I didn’t really need?” Or, you may have been told about a deadline to buy concert tickets, join a health club or even buy a car for 0% interest. What’s up with that? This week, I’ll be posting blogs on this very topic. Below, you’ll find the 14 most powerful and effective words in marketing. I’ll cover this entire topic in depth when I speak at the SXSW conference. FreeNowYouSaveMoneyEasyGuaranteeHealthResultsNewLoveDiscoveryProvenSafety
7 Super Snacks That Heal If some doctors had their way today, Americans would be more medicated than industrial feedlot cattle. But what most people don’t realize is that the first line of defense against stress, fatigue, depression, and so many other maladies is found in supermarket aisles, not in the drug store. Research shows that the vitamins, minerals, and active compounds specific to certain fruits, vegetables, and even chocolate and red wine have an immediate and lasting impact on your mood, your health, your fitness — even your sex life. Whether you have a big presentation at work, or the need to burn a few hundred extra calories a day (and who doesn’t want to do that?), why not put food to work for you? 1. Eat This: 1 Cup of Low-Fat Yogurt or 2 Tbsp of Mixed Nuts Scientists in Slovakia gave people 3 grams each of two amino acids — lysine and arginine — or a placebo and asked them to deliver a speech. Not That! 2. Drink This:Green Tea Not That! 3. Eat This: A Handful of Trail Mix Not That! 4. Not That! 5.
What Everyone Should Know About Website Statistics - 5 Tips plus Bonus I have been talking to a lot of b2b marketing people lately about their Internet marketing programs. One of the first questions I ask is "What are the most important statistics you track for your website?" The answers are sometimes surprising. About 40% of the time I hear "we don't really get any stats, we just know that sometimes people look at the website and call us." Only about 20% of the time do I hear the right answer, which is "we track a few key statistics on a regular basis which are..." I will also show you the charts that we use at HubSpot to evaluate these statistics over time. 1) Visitors (new and repeat). This graph shows New Visitors, Repeat Visitors and Leads 2) Leads. 3) Conversion Rate. This graph shows Leads and Conversion Rate 4) Website Grade. 5) Keyword Search Rank. This graph shows historical Keyword Search Rank for a search term BONUS: 6) Close Rate.
Salesforce Debuts The New Radian6-Powered Social Marketing And Monitoring... Radian6, which was acquired by Salesforce for $326 million earlier this year, has offered some of the world’s largest brands a web-based social media monitoring platform. Brands like Dell, GE, Southwest Airlines, Kodak and UPS use the service to monitor, analyze and engage in ‘hundreds of millions’ of social media conversations. But until now, Salesforce has not integrated Radian6 into its suite of cloud-based products. Today, the CRM giant is unveiling the new Radian6-powered social marketing and monitoring cloud. Salesforce says the social marketing cloud extends the social enterprise to marketing with new features in social monitoring, insights, engagement, workflow and websites. Radian6 will continue to offer a powerful social media monitoring client that allows companies to parse and manage large volumes of social media conversations from millions of sources. But Salesforce is taking it a step further with its Social Insights product.
Ten Worst and Best Foods Do you want to know the best super foods to eat, for your better health? How to eat right by knowing — with candid and reliable information — what foods to eat regularly, so you are empowered to improve your overall health? Do you ever ask yourself “What should I eat?” Or “How can I choose a healthier diet?” Well, now you can have the latest life-saving information about the foods you eat, because NutritionAction.com’s scientists and nutritionists tell you exactly what’s right — and what’s wrong — with hundreds of foods. Dear health-conscious consumer, Scientific research has proven the relationship between diet and disease. That’s exactly why you should learn what is best to eat. This special free health advice has been compiled especially for you by our expert staff of scientists and nutritionists, so eating the best foods is as easy as buying what’s best in the supermarket. Sweet potatoes top the list of best foods, but why? Act now to get your free health advice about what to eat.
Six statistics you need to check regularly in Google Analytics Using tools like Google Analytics it's possible to understand how effective your website is. Website stastic tools provide a wealth of information, so much so that sometimes you can feel lost in the details. If you just want a very quick overview of how effective your website is, what are the key statistics to look at? The following statistics are what we consider to be the most important stats to quickly check, month to month, to see how a website is performing: Unique visitors - The number of individual visitors that have visited the website.Visits - The number of visits made by all visitors (if a visitor re-visits the website they are counted again).Average number of pages per visit - The average number of pages each visitor looked at (page views).Average time on site - The average time in minutes that the visitor was on the website.Source - A breakdown of where the visitors come from. Do you think that these 6 statistics are effective in giving a quick idea of website performance?
Anatomy of a Landing Page Placement and Content 7. Keep It Above the Fold The space a visitor sees without having to scroll is where the most important parts of the webpage should be. 8. Optimize a landing page for conversion over time. 9. Implementing motivational speeches, videos of user testimonials, and product images into a home page can have a positive impact on viewers, as well as give shoppers an extra push to look further into a product. Bellroy uses great imagery and videos on many of their pages. 10. Links connecting the user to a bunch of other sites or pages will distract them and have a negative impact on conversions. This landing page is designed well, but look at all those header links getting in the way of the message!
10 Search Engines to Explore the Invisible Web It’s not Spiderman’s latest web slinging tool but something that’s more real world. The Invisible Web (or The Deep Web) refers to the part of the Internet that’s not indexed by the search engines. Most of us think that that search powerhouses like Google and Bing are like the Great Oracle — they see everything. Unfortunately, they can’t because they aren’t divine at all; they are just web spiders who index pages by following one hyperlink after the other. And, there are some places where a spider cannot enter. How Do Search Engines Work? Take library databases which need a password for access. Search engine technology has progressed by leaps and bounds. It’s not that you can’t access the invisible web at all. 1. This is considered to be the oldest catalog on the web and was started by started by Tim Berners-Lee, the creator of the web. For instance, there are 300 sub-libraries with their own categories within the main library. 2. This is the official site of the U.S. 3. 4. 5. 6. 7. 8.