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How to Write Headlines That Work

How to Write Headlines That Work
Related:  Effective Content

Why HR Struggles to Get Its Point Across | The Tim Sackett Project I like telling stories, it’s one of my favorite things to do. I also love listening to stories. If I’m ever in a Barnes and Noble and someone is reading a story out loud to a bunch of kids in the kid’s section, on those little benches – you can bet I’ll be pushing 3 kids off a bench, sitting front row captivated chewing on one of my fingers, listening intently. Great story telling is a skill, and one that most people can learn if they give themselves enough chances, and feel some deep emotion about the story they want to share. So, what does this have to do with HR and our ability to be heard? Seth Godin recently had this to say on this blog: “A statement of fact is insufficient and often not even necessary to persuade someone of your point of view.” Powerful statement all by itself. More from Seth: Politicians, non-profits and most of all, amateur marketers believe that all they need to do to win the day is to recite a fact. But they still have the property you want, and you lose.

10 Elements of a Compelling Story Sundeep Kapur | February 9, 2012 | 1 Comment inShare51 Keep your consumers engaged by telling a compelling story so you can build and thrive on engagement. Social media is about creating engagement. Real people, real stories. Keep them engaged! Sundeep Kapur has been assisting organizations with their converged channel marketing strategies since 1990. He is an industry-recognized expert who has delivered keynotes, run panels, and delivered "relevant, inspirational, and outstanding" education for organizations around the world. Sundeep is also an avid user of social media, having leveraged words, pictures, and video into a conversational digital book.

10 Reasons Why Your Content Doesn’t Attract Links 78inShare So we have all heard time and time again, “to attract links you need to build great content”. But very few actually talk about what good content looks like. Bad Title A bad title is often times the first barrier to attracting links. Bad Design I know you are probably confused with this one, but the truth is, pages that have bad designs or poor user experiences attract less links. No Hook How do you pull a fish out of the water? No Point of Difference So you wrote a post about iPhone apps for real estate? Too Long We now live in a world of 140 characters and text messaging. No Social Traction “If you build it, they will come.” No Unique Voice If you have ever read anything by, or spoken to Lisa Barone, you know she has a unique voice in her writing, and her speaking. Bad Topic Do you know how many people are talking about Doctor Who online? Not Engaging Which post do you think would get more links: “Joe Hall Eats 23 Hot Dogs in One Day” or “How To Eat 23 Hot Dogs In One Day”?

ask the expert | how to set up a media kit & sell online advertising - blog - build a little biz today we have an awesome guest post from our expert partner Nicole Leedham from Black Coffee Communication. she is helping us with media kits and selling advertising on your site. this information is so helpful, thank you nicole! When you make the decision to accept advertising on your website, it can be a bit daunting to work out how to attract the right advertisers (at the right price). And, there often seems to be approximately 16 kabillion websites competing for that same marketing dollar. Selling advertising really isn’t much different to selling your thing – it still involves finding your USP (Unique Selling Point), identifying target audience and talking about benefits, not features - so if you start with that mindset, developing your media kit shouldn’t be too hard. The first step is to develop a media kit to attract potential advertisers. But what should it include? 1. Start with the benefits to the advertiser - this is THE most important bit of this document. 2. 3. 4.

Ten ways to make your news stories more memorable « The Creative Kitty {*style:<b> A few ways you can make news stories stand out… </b>*} We tend to forget that simple fact when writing news stories in internal communications. It’s easy enough to do when press releases are shoved under your nose, bullet points sent through on an email or something mentioned in a meeting. But stories are so much more memorable when you’re able to illustrate how a story has made a difference to an organisation’s people – whether that’s clients, stakeholders, investors or employees. Organisations don’t exist in vacuums they interact and affect others, often in significant ways whether that’s financially, environmentally or otherwise. There is nothing more powerful than hearing about projects and stories that have made a difference to people. Events that can be portrayed as the actions of individuals will be more attractive than one in which there is no such “human interest.” We’ve established news is about people so there’s no harm in making it a bit more personal.

How To Write Your Own Website By Jackie Barrie, Copywriter, Trainer & Author at Comms Plus These days, more and more businesses have a Content Management System (CMS) website, or use a blogging tool such as Wordpress to build their own. Quite right too. Why should you have to pay a web professional every time you want to update something? But if you don’t know what you’re doing, you might be losing custom. Here are my top tips for effective web content. Your home page Don’t use a ‘splash page’ (any extra click e.g. ...it’s dated and unnecessary! • DON’T write: ‘We are X, based in Y and we specialise in Z'. • DO write: ‘Looking for A, B or C? More than any other, your home page should answer ‘What’s In It For Me?’ DOs and DON’Ts • DO use direct language (it makes your copy more persuasive and appealing) • DON’T write: ‘in order to allow the client to concentrate on their core business’ • DO write: ‘in order to allow you to concentrate on your core business’ • DON’T write ‘We work closely with our loyal customers’ Bookmark

Is the Pinterest Problem Really a Problem? Just as guest blogger Beth Hayden and I were going to press with the Pinterest post on Monday, the s**t hit the fan. This blogger and that blogger have been raising legitimate concerns about Pinterest’s Terms of Service and copyright infringement. There is enough worry out there that I felt it necessary to follow up. Note: This is not intended to scare anyone away from using Pinterest. Read the Terms of Service (TOS) We’re all guilty of agreeing to stuff without reading it, but you need to understand what you’re getting yourself into before signing on to Pinterest or any other site. I recall not too long ago that arti sts were up in arms about Facebook’s TOS – giving Facebook “ownership” of the images. Pinterest’s terms seem a little more egregious as they include the word sell. The other red flag in the TOS is that you, the pinner, are ultimately held liable for pinning any images that you don’t have permission to share or that aren’t copyright-free. 1. I don’t mean thumbnails only. 2. 3.

Ultimate list of online content readability tests “In my younger and more vulnerable years my father gave me some advice that I’ve been turning over in my mind ever since. ‘Whenever you feel like criticizing any one,’ he told me, ‘just remember that all the people in this world haven’t had the advantages that you’ve had.’” Can you read the above paragraph easily? If so, count yourself one of the lucky literate. While the CIA’s The World Factbook may put the literacy rate of most highly developed nations at 99%—where those age 15 and older can read and write—that doesn’t account for how many can read and write well, or even comfortably. If you want what you write to influence the most people possible, you must take readability into account. What’s readability? Here’s a fun exercise in lack of readability: search online for a simple definition of it. I bet we can simplify things. Readability is how easy your writing is to read. What influences readability? Readability depends on lots of things… …and so on. But you can control how you write.

Increase Online Sales With The Product Context Method There are triggers that persuade people to buy… …and when you know how to activate them, it can be the difference between making or losing the sale. Today, I’m going to tell you about one of my favorite buying triggers. Is $5 Always Worth $5? The short answer is, no. Back in the 1980s, two researchers, the nobel laureate Daniel Kahneman and Amos Tversky, stumbled on this fascinating facet of human buying behavior: When people make purchases, they create a product context before pulling the buy trigger. What’s a product context? It’s the facts that surround your product (and yes, smart online marketers know how to take advantage of this to sell more stuff). Question is how does it work? Here’s How “Product Context” Persuade People to Buy To understand how it works, let me take you back to the psychological research… Kahneman and Tversky posed this question to research participants: Imagine you’re about to purchase a leather jacket for $125. How many people do you think said yes? Offer A Sales Bonus

Headsmacking Tip #21: Write Better Headlines Than Anyone Else This tactic is so simple and obvious, it's probably illegal somewhere. Every day, the web produces millions of pieces of content. Several thousand are almost certainly of interest to folks in your niche - those who might be reading your blog or sharing the content you produce. Creating unique stories requires creativity, research and time that many in the field don't have. Here's how it works: Step 1: Get Informed Follow the right accounts of Twitter for your niche (those that share a lot of good stuff) Set up some smart Google Alerts (particularly "news" and "blog" alerts) Subsrcibe to Google News' subsections if there's an appropriate one Use aggregation services like Reddit's subreddits, PopURLs, Topsy, StumbleUpon, Delicious, Metafilter, Alltop, etc. E.g. Step 2: Choose the Best Pieces Each Day/Week Find stories that have high overlap with your audience's interests Don't exclude things that aren't "on topic!" E.g. Step 3: Rewrite the Headline Phenomenally Well E.g. E.g. p.s.

How to Increase Online Customer Loyalty You know the facts. Increasing customer loyalty… yields big profits over the long haulcreates raving fans that promote your products for freeis cheaper than finding new customers But the question remains. How can you increase customer loyalty online? How Artificial Advancement Increases Customer Loyalty Not long ago, in a major metropolitan area, two consumer researchers named Joseph Nunes and Xavier Drèz conducted a customer loyalty experiment at a local car wash. On two consecutive Saturdays, they gave out a total of 300 customer loyalty cards. This means, in both scenarios, customers still needed to make 8 additional purchases before they could redeem a free car wash. Now the question is, would this “artificial” progress increase customer loyalty? During the next 9 months, 28 out of 150 people without a head-start earned a free car wash, but 51 out of 150 people with the head-start earned a free car wash. Artificial progress worked. Can Endowed Progress Increase Customer Loyalty Online?

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