Using Color Psychology For Effective Business MarketingTheories in color psychology can play an important role in business and product marketing. After all, research shows that colors have the power to alter the physiology and mental states of a person. In fact, a 1981 study by Wohlfarth and Sam concluded that blood pressure and aggressive behavior can be controlled by simply altering the lighting spectrum within a subject’s environment. Through the years, market researchers, brand managers and product designers have used this information to effectively solicit favorable business perceptions and influence initial product engagement. Just look around and you’ll definitely see evidence of this marketing strategy – fastfood restaurants are usually red and orange, banks and financial institutions are often blue, while luxury products are typically packaged in black. Are you currently designing your business logo? Here are the typical impressions commonly associated with some basic colors to help you start. Pink is the color of youthful intensity.
Color Explorer • Free tools for working with digital colorsMouthwatering Collection Of jQuery Plugins And CSS3 TricksI’m sure that at one point or another you were designing a website and thought it could use a little something extra. That bit of something that adds extra functionality or enhances what it already has, making it not only easier for the user to receive the information they seek, but also present it in a neat package. In no particular order, I give you a handpicked collection of jQuery plugins and some CSS3 tricks to top it off. jQuery 1. Excellent when using enlarged text for emphasis along with visual content. 2. A very elegant way of displaying items with the possibility of quickly previewing the content.Suggestion: use with other resizing elements so that the user can see them rearrange. 3. Expanding tool tips with a smooth animation, revealing extra content only when the user wants it.Suggestion: use with images that display several products (e.g. furniture) or when explaining the highlights of a design in your portfolio. 4. 5. A little old, but still awesome. 6. jVectorMap 7. 8. 9. 10.