How Brands Were Born: A Brief History of Modern Marketing - Marc de Swaan... The "Mad Men" era of the 1960s was a Cambrian explosion of brands -- from cigarettes to soap -- that have come to define modern marketing. Understanding how those marketing campaigns began helps to explain why branded products are so ubiquitous today. There was a time, going back at least 70 years, when all it took to be successful in business was to make a product of good quality. And yet, as much as we like to complain about what we buy, it remains a fact that we live in a golden age for quality products. Please use a JavaScript-enabled device to view this slideshow The shift from simple products to brands has not been sudden or inevitable. In the 1950s, consumer packaged goods companies like Procter and Gamble, General Foods and Unilever developed the discipline of brand management, or marketing as we know it today, when they noticed the quality levels of products being offered by competitors around them improve. But few brands are so articulate.
50 Creative Uses of QR Codes in Marketing & Communications | web marketing for small business: flyte blog QR codes are fast becoming a powerful force in marketing, acting as a connector between the physical world and the web. People see a QR code, scan it, and are suddenly engaged in your message (when you do it right.) There are plenty of creative ideas for how businesses, non-profits and municipalities can use QR codes to market and communicate themselves better to their stakeholders. Here are 50 that I came up with or stumbled upon. QR Codes on bus stops, train stations and subway stations: A quick scan would give you realtime information on when the next bus, train or subway would arrive.Posted next to paintings and sculptures at museums. I’m sure this is just the beginning. Some resources used for this list: Rich Brooks 50 is a lot Photo credit: CogDogBlog
What can QR codes do? We all know that QR codes can be used as physical world hyperlinks, but what other information can they contain? The codes essentially just encode text, however it is the ability of the readers to detect what type of information that text contains that makes the codes so flexible. Here is a brief list of the types of information recognised by the big readers: 1) Email address Readers will recognise email addresses by the @ sign. Example: "mailto: Ben@example.com". A code that fills out the subject and message etc can apparently be done using the NTT DoCoMo MATMSG format (although I haven’t got it to work on my iPhone yet). 2) Telephone Numbers To automatically engage the telephone number dialling application on the person's phone, use the tel function. Example: to encode the UK phone number 0207 111 1111 use “tel:00442071111111”. 3) Contact Information It can be a bit fiddly. Ben Murison
Mobile Ad Spending In The U.S. Expected To Grow 65 Percent In 2011 To $1.2... Spending on mobile ads is expected to reach $1.23 billion this year, according to a revised estimate from eMarketer, which represents a 65 percent increase from 2010. The estimate is slightly up from the $1.1 billion number eMarketer put out a year ago. The estimates for future years out are also up. They are as follows: Mobile ad spending 2010: $743 million 2011: $1.2 billion 2012: $1.8 billion 2013: $2.5 billion 2014: $3.4 billion 2015: $4.4 billion These numbers include display, search, text ads, and even video ads (which are the fastest growing mobile ad unit).
HOW TO: Use QR Codes for Event Marketing Matthias Galica is CEO of ShareSquare. Via a self-serve mobile web app CMS and QR codes, the ShareSquare platform enhances real world promotions for artists, agencies & brands. Mashable readers can sign up for the private beta for free by clicking here. Nearly every year since 1994 has been hyped as the year that QR codes pierce the mainstream, but in 2011 the hubbub is finally reaching a fever pitch. This is thanks to a confluence of factors: Critical mass in smartphone penetration, a large installed base of many barcode-scanning apps, and an approaching social tipping point of awareness. Combine this with the fact that enhancing real world promotions in music, film and brand marketing is among the best applications of this technology, and next month’s SXSW has the potential to be the breakout event for QR codes in America. Unfortunately, many well-intentioned early adopters will waste the opportunity by not delivering enough value or making some very simple mistakes. Brands and Sponsors
QR code - Art & Design - QRcode Allumettes - Les Broderies… - L'installation… - Waldgänger : Le… - L'expo QR codes… Jeudi 5 juillet 2012 4 05 /07 /Juil /2012 08:25 I'm a Serial Taggeur ! Après avoir tagué des vaches, MarieBen & moi nous sommes dits que ce serait pas mal de taguer un château... WTF ! Voilà, c'est fait. Après notre exposition "Paris fait son show" montée l'an passé au palais des Arts de Vannes, l'équipe municipale de la citée des Vénètes a suivi notre nouveau projet, à savoir installer une fresque numérique géante sur l'un des plus beaux bâtiments du centre ville historique : Le château de l'Hermine. Rondement piloté avec Corinne Jaillais (agent d'artiste) et Gregory Prijac (responsable évènementiel de la ville de Vannes et "facilitateur" du projet...c'était pas gagné !) Nous avions lancé un appel aux artistes le 5 avril dernier pour participer à un concours de QRcode design. Le code se flashe à une distance de 40 mètres : Il est parfaitement fonctionnel, même avec mon Blackberry. Chaque passant muni d’un Smartphone est invité à « flasher » le QRcode géant placé sur une bâche de 50 m².
Eye tracking study reveals 12 website tactics - StumbleUpon Eye tracking studies have revealed valuable information about how people read and interact with websites. One study, Eyetrack III, published a summary of their eye tracking results for news sites. While this is just one eye tracking study focused on a particular type of site, I think there are instructive nuggets here for any informational website. In no particular order, here are 12 results I found particularly interesting. 1.Headlines draw eyes before pictures. This might be surprising for some people since the trend has been to add photos and graphics specifically to draw the eye. But the participants in this study looked at headlines, especially in the upper left of the page, before they looked at photos when they landed on a page. 2. This means you should front-load your headlines with the most interesting and provocative words. 3. The implication is the same as before. 4. No nonsense. 5. Be careful with this one. 6. 7. 8. 9. This is another one you have to be wary of. 10. 11. 12.
10 Cool and Inspiring Uses of QR Codes According to comScore, in June 2011, 14 million mobile users in the US scanned a QR code on their mobile device. QR (Quick Response) codes are becoming more and more popular since their introduction in the United States. They hail from Japan where they are used quite liberally. Some experts say that the trend might reach the same popularity, but only time will tell. The study also analyzed the source and location of QR code scanning, finding that users are most likely to scan codes found in newspapers/magazines and on product packaging and do so while at home or in a store. What are QR Codes? QR codes look like UPC codes but they are capable of storing much more data as well as alphanumeric characters. QR codes are used by companies to market their businesses and extend the reach of their brands. How are marketers using QR codes? Don’t forget to click the images for more information about QR codes! 1. Clothing of all sorts have become a popular background for QR codes. 2. 3. 4. 5. 6. 7.
HOW TO: Make Your QR Codes More Beautiful Hamilton Chan is CEO and founder of Paperlinks. With the free Paperlinks iPhone app, featured previously by Apple as the #1 New & Noteworthy app, consumers can scan and view QR code content with a native app experience. Paperlinks also provides a powerful platform for generating QR codes, hosting content and tracking their performance. The QR code: A thing of beauty or an eyesore? Fortunately, QR codes are malleable and can be redesigned in truly extraordinary ways, while still maintaining their scanability. QR codes have so much potential from a design perspective, so let’s take a look at a few tricks and techniques you should keep in mind when designing a code to enhance your brand and appeal to your audience. 1. The easiest way to add branding power to your code is to add color to it. A “reversed out” code, where the background is dark and the boxes are light colored, is generally not recommended. 2. One of the QR code’s greatest aesthetic flaws is its numerous hard edges. 3. 4.
The Internet Marketing List: 59 Things You Should Be Doing But Probably... Internet marketing is about lots of little things, not one big one. This list is half-list, half-procedure. If you go down these items in order it might give you a decent internet marketing plan for the next few months. If you have others, post ’em as comments: If you have a Flash introduction on your web site, delete it. Who's Really Scanning All Those QR Codes? [INFOGRAPHIC] QR codes are everywhere these days — in fine art exhibits, some cities' building permits, wrapping paper and every imaginable kind of marketing campaign. QR code-focused startup JumpScan was kind enough to send along a graphically organized representation of some data they've gathered about QR codes — who's scanning them, what kinds of devices they're using and what brands are running QR code campaigns. Cooler still, you can scan every QR code in this infographic to get more info, making this Mashable's first interactive infographic. When you're done clicking, scanning and learning, riddle us this in the comments section: When was the last time you scanned a QR code, and what did you get out of it? Image courtesy of JumpScan.