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Your Mom’s Guide to Those Facebook Changes, and How to Block Them Facebook launched some fairly impressive new features and services at its recent f8 conference, but some of them were also more than just a little scary. Since a lot of what the company talked about was introduced in either “developer speak” — involving terms like API and JSON — or involved social networking jargon such as “social graph” and “activity map,” we thought it would be handy to break it down for those who aren’t as well versed in such things (maybe your mom, maybe your brother-in-law — maybe you). What do these changes mean? And what should you do if you don’t like the prospect of automatically sharing your activity with everyone you know on Facebook? Liking without logging in: The biggest change Facebook has launched will let any website you visit display a simple “like” button, for example on a story at — although CNN has decided to use the term “recommend” instead. Instant personalization: What should you do? But what if you don’t want to cancel your account?

All About Facebook More and more every day, the social networking giant Facebook is becoming a large part of the overall Internet experience. Company estimates state that over 175 million people have joined since its founding in 2005, and the users themselves contribute millions of pieces of content daily. The February 2009 Facebook numbers are striking. Each day during the month, Facebook users averaged over 3 billion minutes on the site. In addition, Compete found that that US residents spent more time on Facebook than any other Website, beating out previous leader Yahoo!. But Facebook’s rapid user growth has not translated into advertising revenues. The habits of social network users are one obstacle. If not through advertising, how can marketers leverage Facebook for their campaigns? None said increasing intent to purchase. “If you’re going to build a community, don’t center it around your product, but rather on something deeply relevant to a particular consumer group,” said eMarketer CEO Geoff Ramsey.

How to Build Engaging One-of-Kind Facebook Fan Pages Don’t let anyone tell you it is easy to create a successfully engaging Facebook Fan Page. It is not. It’s not an insurmountable task either. There are great tools and tips available that will help you create an outstanding page for your brand without an immense amount of time or capital invested. Let me start off by saying, Facebook itself is the only true obstacle in the whole page creation process. Fan Page Profile Pictures You might not know this but you can use a picture for your profile page as large as 200 x 600 pixels. Example: Diverse Tabs Facebook allows you to change the traditional boring tabs to be more exciting, original, and relevant. If you want to change your page’s tabs, you will first need to add this FBML application to your page. Here’s what I did: Page Dashboard: Landing Page: Now, since this is the tab you want new visitors to see and experience first, you need to set it this way on your admin page. This is the end result: And, that’s it. Spotlight the People on your Team

Who is looking at your Facebook? 3 Privacy Options you NEED to set Back in September we reported that Facebook had, at the behest of the Canadian government, implemented a host of new privacy options. However implementing these features meant changing users privacy settings, and while Facebook took lengths to make sure that users were prompted with a message about the new privacy settings and given immediate options for securing their profile, the pop up left many people with a false feeling that they had secured their Facebook profile from prying eyes. In fact, the update left many things open and accessible to the public, things that you need to secure. 1. One of the first things that happened after the Facebook switch over was that everyone's albums became public, including profile pictures. To correct this, click profile and then at the bottom of the page click "Album Privacy". If you have photos from parties, photos of yourself drunk, or any other embarrassing pictures you will want to set those to private, friends, or custom. 2. 3. Like this post?

Facebook co-founder Mark Zuckerberg opens up Mark Zuckerberg founded Facebook in his college dorm room six years ago. Five hundred million people have joined since, and eight hundred and seventy-nine of them are his friends. The site is a directory of the world’s people, and a place for private citizens to create public identities. According to his Facebook profile, Zuckerberg has three sisters (Randi, Donna, and Arielle), all of whom he’s friends with. Zuckerberg cites “Minimalism,” “Revolutions,” and “Eliminating Desire” as interests. Zuckerberg’s Facebook friends have access to his e-mail address and his cell-phone number. Since late August, it’s also been pretty easy to track Zuckerberg through a new Facebook feature called Places, which allows users to mark their location at any time. Zuckerberg may seem like an over-sharer in the age of over-sharing. The world, it seems, is responding. Despite his goal of global openness, however, Zuckerberg remains a wary and private person. Some kids played computer games.

If You Tell Them On Facebook, They Will Come...Again and Again In continuing to look at the way that Facebook has become a driving force behind online news consumption, Heather Hopkins of Hitwise has dove into the numbers again, this time examing how Facebook users compare with others in return visits. According to Hopkins' article, Facebook not only drives a high amount of traffic, higher than Google News, but its users are far more loyal, as well. Hopkins took a look at the data earlier this month, noting that Facebook drives three times as much traffic to broadcast than Google News, and now we find that these users are also repeat offenders. Hitwise data indicate that visitors from Facebook are more loyal to News and Media websites than are visitors from Google News. Why do we care about this metric? Hopkins doesn't get into the "why" behind the numbers, but we'd be willing to wager that it has something to do with a few reasons.

Facebook Connect for Ecommerce: Is It Right For Your Business? If you’re one of Facebook’s 500 million users, you’ve likely encountered a Facebook Connect invitation in your travels through the Interweb. According to Facebook, 30% of its users actively engage with third party websites through Facebook Connect each month. Facebook Connect is the next iteration of Facebook’s F8 Development Platform that allows websites to connect with a Facebook user’s identity, profile information and even information about the user’s Facebook friends through the Facebook API. Web sites can benefit from offering Facebook Connect in a variety of ways: Alternative to a sign up process. A logged in Facebook user can join a site with one click, authenticating his or her account using Facebook credentials.Provide “social context” around web content and features. Facebook claims sites that use Facebook Connect have seen 30% to 200% increases in site registrations, and 15% to 100% increases in user generated content like comments and product reviews. Personalization – Amazon

YOUmoz - Facebook Marketing: Ultimate Guide Howdy SEOmoz fans! It is an overused practice to start from some "shocking" stats and dissertate on how Facebook is powerful and important for business. So, I will just consider you all know what is Facebook and how cool it is. What you're about to read is a step-by-step SMM strategy for promoting your business on Facebook. Where To Start? 1. First of all, don't use your personal account to promote your business, unless you want your customers to see your childhood pictures and lulz from the recent party. Power Tip: Create a separate e-mail account in Gmail and import all the e-mail addresses of your clients there. 2. Promotion on Facebook is all about having a page for your business. Power Tip: "Page Name" is one of the the strongest ranking factors on Facebook search. Configuring Your Facebook Page 1. Profile picture is one of the few things in the design of your page that you can actually customize, so be sure to make the most of it. 2. 3. 4. 5. What To Expect? 1. 2. 3. 4. 5. 6. 7. 8.

Like Button - Développeurs Facebook Why are people seeing a 'Confirm' button when they click on my Like button? There are integrity and spam-prevention safeguards built into social plugins, and this is one of them. If you have been heavily testing a Like button before launching, you may have inadvertently triggered these safeguards. Additionally certain domains on the internet are more likely to contain spam, so will see the confirm step more often. This confirmation adds one extra step to the Like button process, but once the like has been confirmed separately by a number of users, it will no longer appear, and the regular Like button will only appear. Should I display the Like button by itself or the Like and Share buttons together? We recommend that you include both buttons on your website to let people choose the way that they want to share your content. How do I display the Share button without the Like button? To get code to display the Share button by itself, please visit our Share button documentation. For example:

Payvment Raises $1.5 Million To Help Retailers Set Up Storefronts On Facebook Payvment, a startup that allows anyone to create and operate a retail storefront on Facebook, has raised $1.5 million in Series A funding round led by BlueRun Ventures, with a number of angel investors, including Dave McClure, participating in the round. Payvment’s Facebook App lets anyone create a retail store on the social network. The app lets you set up products, categories of products (i.e. shoes, T-shirts, sweaters), import photos, list terms of service and shipping options and more. Once you set up your online shop on Facebook, it will show up in a separate tab on your profile or page under “storefront”. Since the company launched in November, over 20,000 businesses and individuals have started to sell goods on Facebook and over 500,000 Facebook users have shopped for products in stores using the Payvment app. Noticeably missing from Payvment is monetization channel.

How to Create Custom Facebook Pages [Tutorial] This video tutorial describes how you can create custom apps for your Facebook Fan pages in minutes. Your Pages can have maps, tweets, slideshows, music and more inside Tabs. Facebook has made some significant changes to the layout of Facebook Pages in recent months. The custom landing tabs are gone and all Facebook Pages are now rendered using the new Timeline view. Page owners can add cover photos and they can also highlight important stories by pinning them to the top. Facebook Pages, by default, include apps for Events, Photos, Videos and Notes. The official Facebook Page for Nokia has a Welcome Tab that highlights some of their recent phones. Have you ever wondered how do big brands create such interesting Facebook pages? Building Custom Tabs (Apps) for Facebook Pages Facebook Apps for Pages, in simple English, are like regular web pages that are embedded inside Facebook using the IFRAME tag. How to Create a Facebook App for your Page Step 1: Open Google Sites and create a new site.

5 Ways Facebook Will Impact E-commerce Mitchell Harper is co-founder of BigCommerce, a leading provider of shopping cart software used by more than 40,000 organizations worldwide. Mitchell has written and published over 300 articles relating to software development, marketing, business, social media and entrepreneurship. After watching Mark Zuckerberg's recent keynote at the Facebook F8 developers conference, it is clear that Facebook is looking to become the standard in social personalization for everything you do online. For example, their new "Like" button is already visible on over 50,000 websites, and they're providing an API-based way to access what they're calling a user's "Open Graph," which is a list of everything he or she has "liked" across the entire web — music, books, restaurants, food and more. The Facebook Standard Now here's the fun part: Using Facebook's API, a website can take your interests and use them to personalize your browsing experience. What This Means for E-commerce 1.

HOW TO: Build a Facebook Landing Page for Your Business This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business. Facebook is known for its uniformity. You can post all sorts of content, but the actual design and layout of your profile is the same as everyone else's. But with Facebook Fan Pages and the array of apps you can plug into them, there are a few ways you can customize what people see when they land on your Page. You've probably seen custom Fan Pages like those of Best Buy and Victoria's Secret. These are often used to promote deals, call attention to new products, or simply welcome visitors with an attractive branded splash page. More business resources from Mashable: