Real Estate Marketing Ideas | Best Marketing Ideas for Small Business Owners 14 Tips For Resolutions That Stick in the New Year Statistics show that only about 15% of New Years Resolutions are kept. With an 85% failure rate, it’s no wonder that the amount of resolutions made is dropping. You wouldn’t buy a product that is defective 85% of the time, so why buy into the annual hype about resolutions? A strategy that fails over four fifths of the time is broken. The question is, how do you fix it? Most resolutions come in the form of habit changes. Resolutions Require Strategy, Not Willpower I believe that most New Years Resolutions fail because people approach them incorrectly. With the right strategy, however, you can make habit changes a success. Create a Trigger.
Catholic Philosophy (by David) Under Armour taking grassroots marketing approach When Pittsburgh and Arizona square off Sunday in Super Bowl XLIII, it will be the finale to weeks of anticipation and media coverage, and one Baltimore company is looking to again cash in on the buzz. After paying big bucks for a Super Bowl television ad last year to announce its cross-trainer shoe — then seeing its share price fall partly in response — Under Armour is taking a grassroots approach this year in Tampa to marketing its new running shoe on the sporting world’s biggest stage. The athletic apparel company’s senior vice president for brand, Steve Battista, said a television ad this year just didn’t fit into the strategy for the shoe’s launch Saturday. “Remember last year, no one had ever even seen what Under Armour [non-cleated] footwear looked like,” he wrote in an e-mail. “The Super Bowl is great for that.” Elsewhere, specialty partner Fleet Feet will host an event in Chicago beginning at 11 p.m. Robert J. “In some ways, on the surface I don’t quite get it,” Thompson said.
18 Tricks to Make New Habits Stick Wouldn’t it be nice to have everything run on autopilot? Chores, exercise, eating healthy and getting your work done just happening automatically. Unless they manage to invent robot servants, all your work isn’t going to disappear overnight. But if you program behaviors as new habits you can take out the struggle. With a small amount of initial discipline, you can create a new habit that requires little effort to maintain. 1. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. 18. The Marketing Strategy Process: Developing a Marketing Strategy Having a strong marketing strategy process in place helps to ensure that your marketing activities remain aligned with your business goals, maximizing the business return from your marketing efforts. The picture on the right shows the process for developing and aligning marketing strategy. These are the steps you should follow to create and execute a winning marketing strategy. For help in following this 7-step marketing strategy program, check out our newly released eBook "The 7-Step Easy Marketing Strategy Process." I also offer a hands-on marketing planning workshop where you will learn how to implement this 7-step process to create an effective, data-driven marketing plan. I’ll briefly review each step in turn: Understand Your Customer Develop a clear picture of your target customer using market research and analysis. For help in developing a marketing strategy, check out this article on marketing strategy planning.
How to deal with emotional eating - by Melissa Murphy - Helium Melissa Murphy - 565406's image for: "How to Deal with Emotional Eating" Caption: Location: Image by: If you are among the millions of Americans who are having trouble managing their weight because of emotional eating, you are not alone. The Roots of Emotional Eating Experiences surrounding food are among the earliest associations that are built in a person's psyche. Upon entering adolescence, people can develop eating disorders which are largely due to an emotional imbalance. How to Overcome Emotional Eating Knowing how emotional eating affects you and becoming aware of its foundation is the first step in managing the psychological aspect of eating. • Check in with yourself. • Record your feelings. • Distract yourself. Many people find themselves in an emotional trap that causes them to give in to unhealthy cravings which are often of the high fat, sweet or salty variety.
Marketing Plan - What is a Marketing Plan? Definition: A marketing plan is a business document written for the purpose of describing the current market position of a business and its marketing strategy for the period covered by the marketing plan. Marketing plans usually have a life of from one to five years. Purpose of a Marketing Plan The purpose of creating a marketing plan is to clearly show what steps will be undertaken to achieve the business' marketing objectives. While some small business owners include their marketing plan as part of their overall business plan, if a business owner follows the recommended SBA format, parts of the marketing plan will be included in the various areas of the business plan. What's in a Marketing Plan? A typical small business marketing plan might include a description of its competitors, the demand for the product or service, and the strengths and weaknesses from a market standpoint of both the business and its competitors. Other elements usually contained in a marketing plan include: Examples: