Blogging for IT Leads: Top Ways to Drive New Clients | ITSalesLeads Solutions providers for IT institutions will get the most out of blogging. Not only because it is a fad among B2B companies wanting to identify, locate and sell to their target clients. Engaging one’s audience via blogging platforms such as WordPress also brings added benefits to the high quality IT leads it secures. Aaron Orendorff for the Content Marketing Institute wrote that blogging: Builds trust – Over and above TV advertisements, search-engine ads, and online banner ads, information in blogs is trusted by a whopping 81% of consumers. Improves your SEO – Companies that blog receive 97% more inbound links and 434% more indexed pages than a company without a blog. Boosts your traffic – Building a base of 21 to 54 articles boosts traffic by an estimated 30%. Generates leads – B2B bloggers generate 67% more leads over their non-blogging counterparts. Closes sales – 82% of companies that blog daily acquired a customer using their blogs, as opposed to 57% of marketers who blog only monthly.
Callbox Blog: The Savvy Marketer Earns a Spot o... - The Savvy Marketer - Quora George Eyser was a German American gymnast who won a gold medal in the 1904 Olympic Games. Hungarian Karoly Takacs competed in shooting events in both the 1948 and 1952 Summer Olympics. Danish Liz Hartel was an equestrian athlete who won a silver medal in the dressage event in 1943. Winning was neither an overnight success nor just a stroke of luck for these Olympians. They strove their way to the top by sacrificing precious family moments and maybe even career opportunities but on the contrary such sports engagement have paved the way for them to be recognized as the best athletes in the world’s most prestigious sports competition – this, despite them being paralytic. Like these para-athletes, Callbox may not completely possess all the needed strategies and tools that top blog sites have, but manages to maximize the best practices and processes they currently have to bring out the best in them. Go ahead and explore The Savvy Marketer!
Expanding your Software Products and Services: ... - Marketing and Lead Generation Hacks - Quora The software and tech industry continues to expand thanks to new innovations aimed towards businesses as well as consumers. For sure there has always been an increasing demand for better software products. This has been made evident by the fact that across the globe, IT spending has increased for the better part of 2017. According to Statista, the industry has reached $35 billion in revenue. And this has been influenced by new innovations in analytics as well as automation. Added to this the continuing dominance of cloud computing over the need to streamline crucial business operations. Related: Cloudy with a Chance of Fog: A Quick Cloud Computing Update For the most part, software leaders are tapping into wellsprings for growth, but this shouldn’t encourage startups to remain where they are in the face of rising competition. For that reason, we have prepared a nifty guide that will help get things going for your tech startup. #1 Emphasize cybersecurity #2 Attract VCs
IT Business List for Marketing | ITSalesLeads Finding IT sales leads, cracking new accounts, and creating new business opportunities have never been easier with us. We provide leverage to telemarketing campaigns by generating high quality business lists for IT and software companies. Our services are focused on the IT industry alone, making us the most efficient IT sales lead generation channel you can find. While most general business contact databases have sparse coverage of IT executives, our leads are highly targeted and carefully screened to pass strategically-defined lead qualification standards. We generate IT sales leads and deliver corporate prospect contact lists with the following field records. company namecompany profileprospect’s contact information (name, phone number, title, etc.)address (city, state, zip)website informationemail address
You Can’t Hit Two Birds with One Stone: Content for Demand & Lead Gen In the marketing world, there are twins who a lot of people often wrongly refer to (and prepare for), especially when it involves content marketing. It’s easy to say you can’t blame them because, well, it’s often the case about twins, but when you’re in marketing, you’re supposed to know them beyond what they appear to look like in the surface. You know, like family knows which twin is which. We’re talking about Lead Generation and Demand Generation. Some would just wave it off as something insignificant, and that’s where their folly begins. Demand Generation vs. Demand Generation is when you create awareness of, interest in or demand for your company’s products or services through marketing, particularly content marketing. Lead Generation, on the other hand, takes place when you collect relevant information about potential clients or prospects, usually in exchange of content, and then follow them up with other marketing channels in order to turn them into qualified sales leads.
IT Security Provider Taps into APAC Markets with Callbox Campaign Campaign Type Appointment Setting Target Location Australia and Philippines Target Industries For Australia: Leisure, Gym, Health and Fitness Clubs, Sports Clubs, Membership Organizations For Philippines: BPO and Manufacturing Target Contacts For Australia: Membership Managers, Club Managers, Admin Managers For Philippines: IT Managers, HR, Purchasing, Security Managers The Client The Client is the China office of a U.S. The Challenge The Client is looking to capture a huge part of the growing demand for smart cards and personal identification applications in the APAC region. In line with this, the Client’s strategy calls for targeting organizations that issue cards to employees or members in order to position its solutions as an alternative to legacy systems or other secure identity brands.
Top 5 Sales Blind Spots in the IT and Software Industry “Is your sales process be considered an asset or a liability when it comes to closing deals? Most of the time, it’s easier to see the blind spots of others than our own. In sales, ignorance is a disadvantage. In order to become effective in sales, you must learn to recognize the things you don’t know in your sales process instead of focusing on your competitors and see the reality with an objective eye. According to Apttus and Adobe 2014 Sales Survey, many organizations are unaware that their processes are lengthening sales cycles and bleeding top – line revenue. When we say blind spots, we’re not only talking about Sales Reps. Here are some of the biggest blind spots of CEOs and Sales Managers in IT and Software Industry. #1: “We hire professional and experienced sales reps, so we can save money on training.” IT and Software industry have their own language. #2: “We have good relationship with our clients.” Good job! #3: “Salespeople are motivated by money.” Over or Under-Selling Solution…
5 of the Most Important Productivity Tips for Leaders For the last 2 years, I have been solely focused on helping companies select and develop their leadership talent. Leaders can sometimes get so caught up in developing their leadership skills (e.g., managing others, inspiring others, presentation skills, etc.) that they forget about developing self-management skills. There is a popular adage “you cannot help others until you help yourself”. The same is true for leaders. A manager or leader may struggle to be effective unless they can easily manage the day-to-day “stuff” that causes us to be less productive. This “stuff” includes distractions caused by e-mails, colleagues, the internet, cell phones, and social media (just to name a few). Before we get to the productivity tips, it is important to understand, on average, how often we get distracted and the typical causes of those distractions. What is a self-distraction? What is that you say? So what can we do about this? Tip #1 – Turn Off Notifications Tip #2 – Dedicate Time to Check E-mail
B2B Leads : The Marketing Way: Telemarketing for Financial Services: A B2B Lead Generation Guide for Managers Financial institutions that offer lending and banking services need tools and equipment to facilitate their operations. Luckily for them, there are B2B companies that provide such materials. They however confront their own set of dilemmas, one of which is marketing their offers. Marketing financial services via B2B lead generation channels is essential to companies that offer a wide array of financial solutions to their respective audiences. One of many channels is telemarketing. Financial services are complex products to sell and it would require direct and real-time engagements in order to cultivate a purchase. In terms of cost-efficiency, social platforms like LinkedIn and WordPress require minimal capital inputs and provide ample space for content experimentation. B2B telemarketing on the other hand offers advantages absent in social media. As a start consider these important tips: Qualify prospect data. Add value to your conversations. Improve yourself through surveys.
Using IT Telemarketing for Generating Disaster Recovery Sales Leads Accidents still happen, regardless of how cautious we are when it comes to protecting our important and sensitive business data; computer and server shut downs can still take place either due to natural causes or man-made mishandling. And to prevent these accidents, most organizations are prudent regarding data security and employ business continuity solutions to maintain their transactions and dealings in full gear even in adverse situations. Securing and backing up business information are vital and numerous firms and corporations are conducting disaster recovery programs in order to get ready and be equipped for any likely computer or server shutdown as the effect of any untoward incident. Nevertheless, faced with tougher competition globally in the technology industry, plenty of Information Technology-based businesses and service providers are experiencing the challenges of creating sales leads for disaster recovery solutions provider.
Callbox Solves Software Company’s Marketing Conundrum - Callboxinc.com - B2B Lead Generation Company The Client is known in the cloud-based communications and security software industry in the continental US. It plans to increase its market share by targeting all industries, offering high-availability global communications, collaboration, secured services, and advanced analytics. It asked the help of Callbox in finding interested companies to engage with their services for the long term. The Client wanted Callbox to provide them with a list of accurate contacts and quality appointments with interested prospects whose pain points it can thoroughly address, and who would consider a long-term partnership.Callbox started by updating existing data to improve its quality, and then rolled out the trusted Callbox Pipeline Lead Nurture Tool to automate the other tasks that followed. Find out how Callbox took full advantage of its multi channel marketing program to produce positive results for the The Client and win for itself a new contract.
Lead Nurture Tool - Lead Management System - Callbox Lead Nurturing Done Right. Simple. Smart. Effective. You’ve heard about Marketo, Eloqua, and Hubspot, right? Big and popular as these companies are, their success in marketing is founded on one basic principle: sending the right message to the right person at the right time. However, most lead nurturing systems are too expensive and time consuming to set up. Callbox Pipeline provides you with an intelligent, easy-to-use lead nurturing system without the clunky interfaces and overpriced tools. Is IT Telemarketing Still Relevant For IT Leads? Have you ever wondered whether IT telemarketing still works in getting your business qualified IT leads? That is a question that a lot of IT entrepreneurs are concerned about. After all, with the advancement of information technology and its accompanying systems and methods, it does raise the question of relevance with regards to an old medium that is still used in IT lead generation. That is why there are those championing the benefits of concentrating their efforts in social media marketing. It is new, it can reach more people in the market, and it will promote the products and services being offered better. Still, there are those who believe that social media is not that effective in for the job. This is a much more direct method of encouraging prospects to do business with you. Unfortunately, a good number of prospects still belong to the old generation, those who are not that familiar with technology and the like.
Marketing: How to Convince Prospects to Move to Cloud Accounting | ITSalesLeads So how do you convince a prospect to avail your cloud product? We found this article and for the most part of it, it discussed how to persuade a customer in shifting into cloud accounting software. To start, one must lay down the benefits, cost effectiveness of the product as well as the whole experience. First hand experience is recommended. The author, Sandi Smith Leyva, emphasized that it is compulsory to arm yourself with a list of benefits of cloud accounting. Be sure not to commit these few cloud marketing mistakes. Here’s a list of general benefits to get you started: Add the software-specific features the client get, as well as benefits you’ve experienced, so that you will have a complete list. Related: 5 Signs your B2B Enterprise Needs Cloud Resources Exploratory Meeting To better explain how cloud accounting is different from the way your clients are doing accounting now, you may want to create a diagram or find a piece of cloud marketing collateral. Training is an important step.