background preloader

Design To Sell: 8 Useful Tips To Help Your Website Convert

Design To Sell: 8 Useful Tips To Help Your Website Convert
Advertisement As we see more and more businesses move their services online, and even more that begin their life on the Web, a greater need arises for websites that are designed and built to sell. A great-looking website may achieve the goal of shaping and delivering a strong brand, but its good looks alone aren’t enough to sell the products or services on offer. For that, you need to introduce the element of marketing. You may want to take a look at the following related articles: 1. Research shows that objects and images you see around you can prime you for certain behaviors. LegacyLocker features a photo of a happy family on its landing page, presumably to evoke in visitors a warm feeling for its product and a desire to care for their loved ones. When choosing images for your website, think carefully about the message you’re trying to send. 2. There is a phenomenon in marketing known as “choice paralysis.” The Highrise pricing list shows a set of monthly payment plans. 3. 4. 6. 7. 8.

http://www.smashingmagazine.com/2009/04/06/design-to-sell-12-tips-to-help-your-website-convert/

7 More Useful Tips To Help Your Site Convert Advertisement Last week we presented 8 Useful Tips To Help Your Website Convert – we discussed various rules and guidelines from marketing, such as subliminal suggestion, prevention of choice paralysis, AIDA-principle, attention guide and the Gutenberg rule. The main idea was to help designers and developers create a design that would help the site to grow and become a success the financial point of view. As we see more and more businesses move their services online, and even more that begin their life on the Web, a greater need arises for websites that are designed and built to sell. A great-looking website may achieve the goal of shaping and delivering a strong brand, but its good looks alone aren’t enough to sell the products or services on offer. For that, you need to introduce the element of marketing.

5 Landing Page Conversion Killers You may not know it, but there are a few conversion killers that stalk your landing pages, hacking and slashing away at your leads and sales when you aren’t looking. They’re quite insidious… you may not even know you’re making these mistakes. Fortunately, there are a variety of studies that can help us out in this regard. Today we’re going to look at a few more research studies that can help you drastically improve the “leaks” your landing pages may have at this very moment. Here are the 5 conversion killers you need to look out for… 10 Mind-blowing One Page Product Websites We present to you with our ten mind-blowing one page product websites from around the world. These websites are hand-picked from well-known brands, such as Nike and Beetle, and others from emerging and innovative products, such as Tatchies and in2headphones. New Platform of Marketing Gone were the traditional method of product presentation and Marketing, here comes the new era of pure web interactivity and audience engagement through the form of one page websites.

Adapting Usability Investigations for Agile User-Centered Design Desiree Sy Journal of Usability Studies, Volume 2, Issue 3, May 2007, pp. 112-132 Abstract Top 50 Posts on Conversion Rate Optimization No matter what type of website you run, conversions and conversion rate management should be a top priority for your business. If you run an ecommerce website, your obvious goal will be to make more sales, but even if you’re simply generating leads or building brand awareness for your business, you’ll want to have a mechanism in place to help improve your conversions. And since there’s already been so much great content written on this subject, we highly encourage you to check out any of the following posts, depending on where you and your business are in terms of conversion rate optimization.

Single-Page Web Sites: Are They Right for Your Business? Web sites are not all alike. While the basic usage of a web site is to communicate your message to viewers, it doesn’t mean your site needs multiple pages, sidebars, contact or “about us” pages. The important factor is that the viewer understands what your site is all about within a few seconds upon arrival. In magazine publishing, any good designer or publisher will tell you the cover needs to be seen and understood within a three to four seconds for efficient newsstand sales. The same goes for markets that had multiple newspapers. Ten free usability testing tools There are plenty of tools around which allow website owners to conduct tests and attempt to identify problem areas on their websites. I've listed ten of the best free usability testing tools, which are either completely free of charge, or allow users to try before they buy. If I'm missed any good ones, let me know... Fivesecondtest This app, reviewed for this blog by Paul Rouke, allows you to upload an image from your webpage and to find out which elements of the page stand out for users.

How we made $1 million for SEOmoz—with one landing page and a few emails When we first published this case study, Moz was called SEOmoz. Even though the company has since rebranded, the techniques described below are still as relevant as ever. In this talk, Moz’s CEO, Rand Fishkin, raves about the work we did, explaining how the money that we generated enabled Moz to develop from a membership site into a web app. Overview 30 one-page sites you’ll wish you had built With web users bombarded with so much information, web designers are constantly exploring new ways to deliver content. One-page websites are now being widely adopted with some of the biggest brands in the world using them to provide users with a fast, clean and simple experience that is simultaneously effective and beautiful. Over the past few years, we’ve seen the trend towards one-page websites grow thanks to the introduction of HTML5 and jQuery, which make it easy to build stunning websites with nifty transitions and effects. Below are 30 stunning one-page HTML5 websites, covering everything from minimalist design and simple navigation to parallax scrolling.

113 Design Guidelines for Homepage Usability (Nielsen Norman Group) Topics Author Recent Articles Popular Articles Subscribe to: While many of these guidelines can apply to web design in general, they are especially critical to follow when designing your homepage, because the stakes are so high. 544 Conversion Rate Optimization Tips (now 741 and counting) All tips are appreciated. Here's 544 ways to make you landing pages convert more effectively. Optimizing your landing pages or website to perform better is a no-brainer, but if you’re short on time or resources then it helps to have a bag full of tricks to kick things off. The collection of links below brings together over 500 tips on conversion rate optimization and landing page improvement. Naturally, there will be some repetition of the core principles, but it’s a good idea to read the perspective of several experts when forming your own opinion. The Art of the Landing Page: 7 Tips For Increasing Conversions

30 Ways To Drive Traffic To Your Website Are you looking to increase traffic to your website? There are many ways to increase traffic to your website. Majority of people believe the only way to driving traffic will cost them money. There are different methods of driving traffic that you pay for, and the majority of them are free.

5 Things I Can't Believe Websites Are Still Doing The general consensus is that the Internet went mainstream sometime around 1996. That's important because it means that for a decade and a half, the experts have been spouting off about how "in the future," all businesses will be dependent on connectivity. Well here we are, we've arrived at the future, and even the corner dildo recycler has a website. Via Sextoyrecyling.com And many of them have no fucking clue how their audience thinks or acts. Landing Page Optimization For Dummies Cheat Sheet Cheat Sheet Landing page optimization means that you strategically craft your landing page — with images, layout, language, and links. By optimizing landing pages and the consumer experience, you can turn good search engine placement into sales conversions and real money. Common Landing Page Optimization Terms

Related: