The Anatomy of the Perfect Social Media Post Once again our friend Neil Patel at Quick Sprout has created an amazing and informative infographic, this time on how to create the perfect social media post. Use this article over and over as a checklist for your posts. So you may want to bookmark this page YouTube Title: 70 Characters or less for search optimization. Description: Use keywords in your description. Add Tags: Add your keywords as tags. Facebook Include an Image: Posts with images are shared and liked more often than text posts. 800×600 is the perfect image size on Facebook. Engage: Like posts, share posts and comment on posts, not only will you endear yourself to others, you’ll train Facebook as to what you want to see in your newsfeed. Think Mobile: Optimize your posts for mobile. 78% of Facebook users are on their mobile device. Twitter Perfect Tweet length: Twitter allows you to use 140 characters. Add images and video: You’ll increase your click through rate by using images and video. Pinterest Google+
44 Social Media Tools Recommended by the Pros Are you looking for ways to enhance your social media marketing? Do you want new tools to simplify your marketing tasks? We asked a group of social media pros for the hottest social media tools they use today. Check out these social media tools to see if they’re a good fit for you! Discover 44 media tools recommended by the pros. Listen to this article: Listen now: Play in new window | Download | Embed #1: Discover.ly for Networking Andrea Vahl Discover.ly is a free Chrome extension that allows you to see the social sites of your email connections and even cross-reference other social sites as you browse. So if you’re on LinkedIn looking at someone’s profile, you can see your mutual connections on Facebook and Twitter. Connect with email contacts easily. This is extremely helpful for making sure you’re connected to the people you want to be connected with in multiple places or to see how you might connect with someone new by getting an introduction from a mutual connection. Laura Rubinstein Ron Nash
When being the best at what you do just isn't enough anymore It seems to make sense at first, doesn’t it? Specialize in one particular skill, honing it to the point that you’re not only an expert, but known for it. You face less competition as THE expert in whatever it is you do– landing page optimization, Facebook’s Power Editor, or whatever. The jack of all trades, trying to be good at everything in an increasingly complex world, fights a futile battle. Or so you’re told and perpetuate this reasonable, convenient lie. But let me ask you this… How many people do you know who are experts in using a screwdriver? The fact that we’re increasingly dependent upon technology creates a natural desire to be a tool specialist. This dynamic is true at first in periods of structural, as opposed to frictional, unemployment. Confession: I’m one of those chest-beating gurus A dozen years ago, I made a handy living as a search engine “expert”. The more I spoke, the greater my reputation and network, which forced me into a lucrative cubbyhole– a niche.
The Ultimate List of 95 Blogpost Ideas for Content Creators Having all the best blogging tools and resources, having a plan to share your amazing content on social media, having everything in place to put your marketing strategy into action still requires one thing: You must create the content to be shared, loved, and engaged with. The blank page must be conquered. Coming up with an endless supply of blogging and writing ideas would be great, right? Fortunately there is a solid list of useful strategies, techniques, and questions that can always keep a blogging idea on the tip of your tongue. I’ve captured as many helpful resources here as I can. Let me know if you have any extras you think could have made the list. How to Come Up With Blogpost Ideas That Will Go Wild on Social Media When it comes to collecting ideas for new blogposts, I’ve found three systems that tend to cover a pretty wide variety of thoughts and ideas and should help get your mind around what to write. StrategiesArticle typesQuestions to ask Here’s an in-depth look at all three.
Dennis Yu answers your toughest Facebook questions Ready to get your toughest Facebook questions answered? Let’s do it! How do I get started on Facebook? Your WHY drives you to get out of bed, why you work so hard, why others participate gladly in your mission. When you have your WHY clarified, then the matter of success in social media is about mechanical implementation of various Facebook tips. In other words, 3 things: Getting your “plumbing” in gear-- website with necessary javascripts, Facebook page, YouTube channel, LinkedIn page, G+ page, Google Analytics, Google Webmaster Tools, Google Tag Manager, Facebook Ads account, and so forth.Rounding up your content– ideally, high credibility third partyendorsements from people in your industry and customers. Understood properly, social is an amplifier of what you already have, not a random project you give to a “social media expert”. What social media marketing channel are you going to focus on the most? Focus on whatever is driving the most ROI, of course. What’s the Value of a Like?
Social Media for Non-Profits: High-Impact Tips and the Best Free Tools Whenever we have the chance to chat with folks about social media stats and marketing strategies, we are amazed at the many unique ways you all go about charting a path to social media success. Every industry and niche—every social profile, even—is unique. Non-profits are a great example of a segment of social media with its own unique elements and expectations. Do you run a non-profit? Survey Says … How Non-Profits Share to Social Media 1. What is the absolute best form of engagement your community could give you or your business? A mention on social media? A 1:1 email conversation with you? A share of something you’ve written on your blog? Nearly half of non-profits (47%) find that the pinnacle of engagement is a donation. This data comes from a survey performed by the Case Foundation, which goes on to highlight the connection between this pinnacle of engagement and its effect on how non-profits view their different marketing channels, including social media: 2. But the gap is closing. 3. 4.
How to Increase Traffic to Your Social Media Sites We could all use a little help with gaining more traffic to our website. More website traffic means more sales leads. Here from the land down-under, SushiDigital brings us this colorful infographic with 7 ways to increase traffic to your social media sites. 1. 2. 3. 4. 5. 6. 7. Using these 7 tips, you will be able to raise your social media traffic, website traffic and get more leads for your business. The Hierarchy of Needs for an Engaged Social Media Audience Quite often, we use the same terms when we talk about social media interaction as we do about communicating in-person: talking “social media faux pas” and “etiquette,” comparing conversion leads to first dates and talking about “wooing” customers. Despite all this, sometimes we forget the “social” part of social media—the fact that behind all those profiles are real people, with behaviors that can often be explained by psychology concepts. For example, take Maslow’s hierarchy of needs, a theory that explains why high-level desires don’t arise unless the lower-level needs such as food and shelter have been fulfilled. This hierarchy is often represented as a pyramid; and although Maslow never used this form to describe the concepts he coined, it became a symbolic representation of human motivation. Over the years, Maslow’s pyramid has been adapted to many different environments. From business… …to human resource management, Social media survival (Survival) Online reputation (Safety) (Belonging)
FINALLY! A Checklist for Social Media Marketing that Actually Helps Every smart marketer needs a go-to checklist for social media marketing! It's how you maintain important fundamentals when everything's about to change. To help you not miss a beat as you manage your social media accounts, the team at The Whole Brain Group made this infographic to remind you about what's really important. These easy-to-follow, no-nonsense tips highlight the basics of Facebook, Twitter, LinkedIn, Google+, Pinterest, YouTube & SlideShare. Are you ready? >> Click to Tweet << FINALLY! STEP 1: Define your audience Identify your target customer's demographic, including: AgeGenderOccupationIncome LevelEducational LevelType of Industry# of EmployeesType of BusinessRevenue STEP 2: Create shareable content Keep these tips in mind: Keep posts 300-500 wordsInclude a featured image and relevant meta description in your postOptimize posts to include target keywordMake sure you have a call to actionMake sure you have a social sharing button People love to share stunning images. Facebook Twitter
Tweets betekenen meestal niets Trending topics en likes weerspiegelen niet per se de sentimenten, plannen en gedrag van de samenleving. Ze laten hooguit zien wat het bereik van sociale media kan zijn – niet wat sociale media in het echte leven veroorzaken. Die nuance gaat bij data-analyse van social media wel eens verloren. Het is niet verwonderlijk dat sociale media een geliefde bron van data zijn. Er is een hoop gezegd en geschreven over sociale media als een virtueel deel van de maatschappij, maar de facto zijn sociale media een communicatiemiddel en geen digitale versie van het echte leven. De taal van sociale media Natuurlijk, Big Data levert vaak genoeg prachtige, grensverleggende journalistiek op. Zo zijn trending topics op Twitter niet per se sentimenten die ook bestaan in de samenleving. Nuance is niet sexy Zelfs dan is dit gegeven op zichzelf geen probleem. Neem het onderzoek naar de rellen in het Groningse Haren. Geen objectieve tools
Our Social Media Tools Directory Has Launched We are so excited to announce the launch of our Social Media Tools Directory! This is a categorized listing of social-media tools with a comprehensive search facility. Find social media management tools, social media monitoring tools, social media analytics tools and much more. It is the most comprehensive social media tools directory that is available anywhere globally and it will get bigger and better every day. It’s Big News For You and Also For Us When we launched RazorSocial two years ago, we were completely unknown and, for the first few months, we struggled to get attention. But, by owning the social media tool niche, we quickly stood out. Last year, we hit a big milestone: we had over 1,000,000 visitors to our website. This year, our focus is taking RazorSocial to the next level and the tools directory is a big step towards that. If you’re looking for a social media tool from now why don’t you Ask Razorsocial! Our Tools Directory is launched What Categories of Tools Are in the Directory?
Hoe sociaal is social media? De video 'Look Up' van Gary Turk wordt massaal online gedeeld. Wellicht wat tegenstrijdig met de boodschap van de video: hoe sociaal is social media in een wereld waarin we schijnbaar slaaf zijn geworden van onze gadgets? Veel gehoorde online reacties op de video zijn: deze video opent mijn ogen, zo waar enzovoort. Massaal vindt de video aanhang binnen social media kringen en via de mensen die achter hun schermen zitten. Hoe dubbel is dat? We leven ons leven door een scherm. Nieuwe technologie moeten we niet als schuldige aanwijzen. Social media, nieuwe technologie...ze hebben positieve kanten en negatieve kanten. De massale omarming van de video geeft een kentering in de tijdsgeest aan en een verandering van onze houding ten opzichte van technologie. Nieuwe media en technologie: de scheidslijn tussen positief en negatief is dun. Op de vraag hoe sociaal is social media kun je beter zeggen... hoe sociaalvaardig is de mens?