background preloader

The Top Demand Generation Strategies for your Sales Pipeline

The Top Demand Generation Strategies for your Sales Pipeline
Businesses opt to increase their ROI rates by focusing on high profile B2B leads for their sales pipeline. What’s more, trends in B2B lead generation have contributed to important innovations. The B2B landscape today is digitally-empowered. Demand generation fits in this picture as a primary means for customer engagement. It wouldn’t be wise to miss out on opportunities to improve that aspect. Indeed, there is really no perfect time to stimulate audience awareness and sales traffic other than now. This may sound promising, but the figure wouldn’t account for positive market projections. This doesn’t necessarily mean that demand generation strategies aren’t that effective. Here are a few key demand generation aspects you could develop and maintain for increased sales. Direction by data. Content curation. Email automation. Profitable processes and strategies that do not abase demand generation are equally important. Related:  sophiejohans

B2B Telemarketing Rules and How to Break Them (For the Best) Within the B2B telemarketing world, there are rules to follow. And often, we are made to believe that such rules constitute the straight path towards attaining short-term and long-term business goals. They should be regarded as Gospel truth; otherwise, expansion and increased revenue generation are rendered impossible. Especially in B2B lead generation, rules are needed to steer a business towards the right path. B2B telemarketing has changed a lot since the digital revolution. Today’s decision makers are tricky to begin with, considering that most of them have already adapted to new marketing innovations. So, if you’re still dedicated to the following rules in your B2B telemarketing, consider breaking out of your comfort zone. Apologize for the call Apologizing for calling your prospect on such an inconvenient time is passé. Give complete details This is another unnecessary move. Overemphasize your business Cling dearly to the call script.

4 Tips for Reducing B2B Sales Costs and Maximizing Profit “Gain more, but spend less.” This may be the common goal of every business. Logically, reducing the cost of sales is one of the best ways to increase profit. However, not many B2B companies realize this goal in their campaigns. Here are four tips for reducing sales costs and increasing business profitability. 1. Give yourself a break from finding new business leads and turn your attention to your existing (and past) clients. Many companies spend too much time looking for new potential customers and qualifying them, thinking that it is the only way to grow. Smart marketers, however, recognize that the cheapest and easiest way to generate qualified leads, grow sales, and maximize profitability is to follow-up on past and present customers who are already familiar with their brand and with whom they have already built a relationship of trust. 2. (lifetime value = frequency of purchase x duration of loyalty x gross profit) 3. Effective sales campaigns require effective sales tools.

Will you Move to Mobile this 2015? - - B2B Lead Generation Company Aside from heavy drinking and firework residue, New Year is also about reinventing one’s self. It is that time when you get to make promises for the succeeding year, whether you want to do away with a bad vice or improve certain aspects of yourself. Speaking of improvement, B2B companies are sure to list that as one of their priorities for 2015. The year will definitely highlight the need for better digital marketing tactics to coincide with developments in the mobile arena. Hence, companies should consider enhancing their brands for mobile. But to those who haven’t made the leap yet, it’s not too late to leverage the potentials of mobile B2B lead generation. With 143 million smartphones and 71 million tablets and counting, moving to mobile would perhaps be the most significant resolution you have ever made. Then again, like most resolutions, there are challenges and stumbling blocks. Engage via device Everyone wants immediacy. Take it easy on fill forms Optimize your load times

Increase Telemarketing Efficiency with Auto-Dialers Businesses in the B2B market depend on their telemarketing platforms for effective lead generation and appointment setting. Aside from that, effective dealings with B2B prospects can only be attained through an effective calling infrastructure that realizes quality customer experiences and hence business possibilities. But the main challenge has always been the same ever since: How can businesses achieve better ROI influx as well as produce quality clientele relations? This is worth investigating ad should be easily remedied by recent innovations in the field of CRM. Along with smart marketing software, auto-dialers can be your tools of choice for improving your telemarketing performance. Many companies in fact adopt auto-dialing software, integrating them with their existing lead management program for a solid marketing and sales operation. But the reasons don’t end there. A big productivity boost Characteristic of a highly efficient call center is a highly productive team of callers.

Appalling Appointments? Strengthen your Lead Generation Campaign with these Tips Apparently, B2B appointments are important serve an important purpose. They are what separate a prospect from making a purchase. But there are factors that influence a decision-maker’s transition into a buyer. First is that a lot of effort is involved in audience engagement. Cold-calling CEOs of target companies establishes the appropriate conditions upon which a purchase is base. Another factor to consider is the performance of your lead generation. In this sense, appalling appointments are a result of poor lead generation practices. Define the needs of your audience. Track your targets. Score and qualify your leads. Still struggling with your B2B appointment setting?

Poor Conversions? Better Use Progressive Profiling Progressive profiling is one strategy B2B marketers can use for a more effective lead capturing. Hardly anyone can fall flat from using this lead generation strategy for acquiring crucial intelligence on certain prospects. A HubSpot blog post by Lisa Toner shows that progressive profiling can improve a potential client’s conversion rate by up to 120%. But how is that even possible? Simple: progressive profiling uses a lot less form fields. Furthermore, progressive profiling allows for more effective personalization in that it enables you to constantly develop relatable questions that can attract additional client information. Ultimately, you are able to build a full profile of each contact that enters your landing page and thus improves your lead generation and lead nurturing activities. To develop your progressive profiling further, a few things warrant attention: A/B test your visual presentation Related Post: Software Retailer Revamps Marketing Strategy, Improves Conversion

Overcome Marketing Automation Challenges for 2015 with One Simple Word: Relevance What’s not to love in marketing automation? For a fact, some businesses feel odd with the idea. They do not seem to be satisfied when they let computer software systems do their lead management for them, as though B2B lead generation is gradually losing its human face. Personalization gave itself away to synthetic emails and content – or so we are made to believe. It is clear that marketing automation has succeeded where hands-on lead management didn’t. But let us be frank: personalization will continue to be a challenge in 2015. The idea now is to combine the human function of personalization with the analytical function of marketing software. Equip your staff with expertise. Like a ship, marketing automation software should be manned only by expert hands. Dig Deeper: Marketing Automation and Why You’ll Need a Healthy Dose of It Aim for quality. So, you have a bulk of leads. Deliver dynamic content. Content is still king. Add value to your offers.

Choose your Character: Gamifying the Selection of a B2B Lead Generation Company Gamification, in modern parlance, refers to the incorporation of video game elements (strategies, tactics, etc.) to real-life experiences. Concepts such as “min-maxing” and “camping”, terms most common to nerds, can be relevant to a diverse range of settings: courting, studying, raising a child, and of course, business. B2B companies can gain a lot from gamifying their appointment setting and lead generation programs. In games like Starcraft and Assassin’s Creed, managers can learn about the importance of effective resource allocation, item usage and terrain utilization. But just like in numerous games, things get increasingly tough with each level. B2B lead generation companies serve as power-ups that game characters need to overcome certain challenges. Check for these qualities in selecting the right Player Two to share controllers with. Thorough knowledge of the game. Experience. The right answer would be experience. Multi-channel expertise. Analytical skills.

The Expert’s Guide to Using Video for Lead Generation Today’s marketing generation relies a great deal on a harmonious combination of text and visual content in acquiring quality B2B leads. Is there anything else we don’t know? Apparently, there is since video is a new thing, and marketers need to understand a lot more about using it to full advantage. So, here is Vidyard Content Marketing Manager Kimbe MacMaster with the nine practical uses of video marketing for lead generation. • Increase Opens and CTRs on Emails Video has been known to increase CTRs on emails by 2-3x. •Grab and Hold Attention on Landing Pages The optimal layout, copy, CTAs, and just about everything else for landing pages is a great debate, but one thing’s for sure: if you can’t capture attention, you won’t be getting any further action from prospects. But really, try using a catchy, funny campaign video to grab your audience’s attention. • Drive More Shares with Sharing Screens This one’s pretty simple. • Simplify Lead Capture with Downloads in-Video