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Christopher S. Penn's Awaken Your Superhero

Christopher S. Penn's Awaken Your Superhero

Social Media Professor | New Media Research and Education Six Pixels of Separation - Marketing and Communications Blog - By Mitch Joel at Twist Image Is your head bleeding? Is your heart bleeding? Here's my thought (and, I say this with full disclosure that I am no IT expert and have limited knowledge of the hacking space beyond a personal interest in better understanding technology - peace and love... peace and love...), but the process of text-based passwords needs to be tossed out. Why this is so important to talk about for marketers? The brands that win are the brands that can be trusted. It's like a full time job to manage this stuff, isn't it? It gets worse. Blame the passwords. These systems were built in a such a way that invites problems and challenges. Some thoughts on a better way to connect. I read with interest The Globe And Mail article published yesterday, Fed up with passwords? Organic solutions to technical challenges. In short, we need to use the small things that make us individuals unique from one another as the way in which to secure the content, flow and information we connect with. By Mitch Joel

SheGeeks - Keep Up With The Best In Social Media PCORI_Press_RlsFINAL92310_ Blog The Millennial Partner: Why Co-Creation is Valuable in Marketing to Millennials Posted by: Jeff Fromm | April 7th, 2014 There may not be an “I” in team, but there sure is a “me.” And for Millennials, bringing “me” into the equation is crucial for creating brand love and loyalty. So how can brands incorporate the Millennial “me” factor? Marketing to Millennials During March Madness Posted by: Julie Ray | April 1st, 2014 It’s that magical time of year when all the drama of the NBA seems to disappear and everyone turns their attention to the NCAA Tournament and all of the madness that comes along with it. The Optical Industry: 3 Tips to Consider When Marketing to Millennials Posted by: Jeff Fromm | March 25th, 2014 Summary of key facts: Millennials control 21 percent of Consumer Discretionary Purchasing Power in the US or $1.3 Trillion. Millennials and Multicultural Marketing Posted by: Julie Ray | March 19th, 2014 Millennials are the most diverse cohort living in the United States today.

Inside the Marketers Studio - David Berkowitz's Marketing Blog Charlene Li: - Founder of Altimeter Group, Author of Open Leader XMRV in prostate cancer and chronic fatigue syndrome - Pharma Strategy Blog Every now and then I come across a really nice write-up by some one else, and rather than do my own commentary, you can check out this well reasoned and balanced synopsis by Edward Winstead at the NCI on XMRV: XMRV Researchers Discuss the State of the Science Although my interest was focused on the relevance of the XMRV virus to prostate cancer, the potential role in chronic fatigue syndrome was also covered. Emerson Social Media #ESM Marketing Interactions

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