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How to Monitor Your Social Media Presence in 10 Minutes a Day

How to Monitor Your Social Media Presence in 10 Minutes a Day
Monitoring your business' social media presence is incredibly important. You need to respond to people talking about your brand and understand how people view your company. However, a common concern is that it takes up too much time. The team at HubSpot spreads out the responsibilities, but it's entirely possible for one person to keep an eye on things. If you set up a solid routine, monitoring your online presence doesn't have to be a hassle at all. Here are five free, easy steps you can take to get things started. 1) Check Twitter for chatter about your company ( 2 minutes ): Use tools like TweetDeck or Twitter Search to monitor conversations about your company in real-time. 2) Scan Google Alerts ( 1.5 minutes ): Check your Google Alerts for your company name, products, executives or brand terms. 3) Check Facebook stats ( 1 minute ): Visit your Company Page's Facebook Insights. So what do you think? Photo: Andercismo

Why You Need to Monitor and Measure Your Brand on Social Media Maria Ogneva is the Director of Social Media at Attensity, a social media engagement and voice-of-customer platform that helps the social enterprise serve and collaborate with the social customer. You can follow her on Twitter at @themaria or @attensity360, or find her musings on her personal blog and her company's blog. Whether you are actively developing a social media presence for your brand or just dipping your toe in the deep and ever-changing ocean of social media chatter, you probably realize that monitoring and measurement are quite important. Although there is no shortage of social media monitoring tools, each one is a bit different in its approach, methodology, metrics, depth of analysis, channels measured, reports and UI. The existence of this many tools and the fragmentation of the tools market is evidence of the fact that the space is not quite mature, and doesn't yet have a set of agreed-upon metrics and best practices. Social Media Monitoring

Some people get a little shocked when I tell them that I rarely prepare my presentations for a speaking engagement until just a couple of days before the event (Sorry, I know this frazzles some event organizers who request copies of decks before events). The reason for this is simple, although I have my core concepts and messages down, the world I live in is moving so fast that I feel like I almost HAVE to wait until the last minute in order for me to have the most relevant, up to date information, examples, etc in my presentation. I like the edge, and I find that the people who show up to listen like it as well. I do my best to stay relevant in a fast moving marketing & media landscape. Create Charts Online With Chart Creator Sometimes you may need to create a quick chart without access to a spreadsheet program such as Microsoft Excel or OpenOffice Calc. You could say that installing the spreadsheet program would resolve the issue. But that's only possible if you are working on a computer where you have sufficient rights to do that. And that's for instance not the case if you are using a public computer or a mobile phone. You may also be in a hurry and do not have time to download hundreds of Megabytes. The next best thing is a web service that allows the creation of charts.

How to Answer the Social Phone It seems that if there are many ways to listen in the social Web, there are also many reasons with the ways to answer. Tom Asacker puts it well, we define ourselves both according to what we identify with and what we reject, and given the abundance of marketplace choice, we now choose interactions which we feel will produce the best story possible. With that in mind, when customers interact with us, we have an opportunity to help enhance their stories. A Guide for the Overwhelmed Have you ever found yourself in a scenario where you had multiple deadlines, a long list of unfinished tasks, past due bills coming in the mail because you had forgotten to pay them, a rented copy of The Office Season 4 DVD that was due 9 days ago, and family, friends, and bosses asking you to do more? What can we do to gain back control of these chaotic and stressful situations? We live in a world that is becoming increasingly busier. Things are moving at a faster pace and we are forced to move right along with it. More is required out of the average person than ever before. The benefit of our advancing society is that we are able to reap abundantly more than our grandparents would’ve ever imagined was possible.

ROI: How to Measure Return on Investment in Social Media Brian Solis inShare62 What follows is the entire version of my recent post on Mashable, “The Maturation of Social Media ROI“ Over the years, Social Media experts attempted to redefine ROI for a new era of influence. While some introduced alternative philosophies for measuring the nuances tied to social media, others wondered aloud whether ROI simply wasn’t necessary as the tools and methodologies for analyzing yields didn’t yet exist. And furthermore, by focusing on justification and metrics, we were distracted from the primary objective of building relationships and cultivating dialogue. The debate over ROI inspired certain brands to cannonball into popular social networks to join the proverbial conversation without a plan or strategic objectives defined.

Twitter co-founders on their business model CARLSBAD, Calif.--I left the Twitter keynote still wondering what the company's business model will be, but also with a new question. Why are the co-founders so seemingly uninterested in making money? Haven't they heard about striking while the iron is hot? (Clearly they have. Social Media Time Management: Resource Allocation This post is the second in a multi-part series on Social Media Time Management, intended to supplement the content of the presentation I gave at BlogWorld Expo 2009. Click here to see the collection of posts in the series. Organizations that are embarking on social media are going to be at different levels of maturity. That’s okay. What’s most important is that you recognize where on the spectrum you sit, so you can plan your efforts accordingly, and focus on how to get to the next level. Here are a few models you can consider:

FriendFeed is absorbing more Twitter users, and that FriendFeed, the service that culls your activities on various social networks into a single stream, is seeing a surge in new users, at least from anecdotal evidence (including signups that VentureBeat’s staff is seeing). The increase comes after FriendFeed redesigned its site last week so you can easily read what your friends are up to around the web in a real-time stream. In fact, one of our writers, Dean Takahashi, noted he’s getting more friends signing up to Friendfeed than he’s getting on Twitter.