Day 1 - Planning Your Site | Simplweb Joomla Hosting. Details Last Updated on Thursday, 21 February 2013 16:30 When many people think of creating a website for their business, organization or self, the first idea that comes to mind is the standard “corporate” style site consisting of basic “about” information, followed by a contact form. Truth is those kinds of site have limited value. The proof is, of course, in your own online behavior. What kind of site do you visit most often? I bet you find content sites more useful and therefore visit them far more often. We like to keep abreast of news, read tutorials and how-to guides, be informed and entertained. Why Create a Content Site? You might be thinking to yourself that you are not interested in entertaining people, and that you are more interested in where the profit lies.
This is a good point, and in fact content sites are very profitable, and I will tell you why: So a content website is easier to attract people to, and more naturally creates return visitors. Content sells. Your Goal Audience. 5 Reasons Your Customer's Age Doesn't Matter. There was a time when age used to matter for marketers. We would buy media based on presumed age ranges of audiences in the hopes that this bit of demographic information would help us reach the right people.
In fact, this is one of the most time-honored traditions of marketing planning. It is also one of the dumbest. The thing about age is that it was always used as a proxy for interest. If you knew that someone was a male between the ages of 18-34, you could make a guess that they might like sports, or need deodorant, or drink beer. The inherent problem with this model is that you are just guessing at relevance--but at the time this was the best you could do.
Today, you can do better. This is the power of the online environment and the new ability of targeting. People are age shifting and not living lives based on traditional stereotypes for their ages. So if you do leave age aside, what matters more? Once you do that, the places you buy media will start to follow suite. How to Win Friends & Influence Peopleby Dale Carnegie. How to Beat "Invisible Content Syndrome" 30 Useful Web Apps You Need to Bookmark. FillAnyPDF FillAnyPDF is a fairly simple web app which allows you to upload a PDF file, then easily write on it wherever you want. This allows you to easily fill out any form, even if they’re not in an editable PDF form. You can also share your blank form with others, so you can collect forms from a group easily. FillAnyPDF also supports electronic signatures and has a repository of free forms.
Google Wave “What is Google Wave?” That was the question a lot of people asked when Google launched its email-replacement-slash-collaboration platform Wave, and to a large extent, the question remains unanswered. SpeedTest Everyone wonders sometimes why their ISP’s claim of Blazing Fast Internet doesn’t seem to translate to faster downloads or lower pings. Grooveshark What makes Grooveshark special enough that we recommend it over the dozens of other music streaming web apps?
Vuvox Vuvox is a rich media creation app that allows you to quickly turn your photos and audio into a moving web collage. 15 Facts on How People View Websites. Do you know what is the first thing that your eye is drawn to on a website? And in what pattern do people scan your website?
There have been many eyetracking tests on this subject and I’ll give you 15 most useful facts you should know. The picture below shows 3 different websites and where people look on them. Red indicates the area, where people looked the most, yellow areas got a bit less eye-action, blue areas got the least views and the gray areas, well, people didn’t focus on them at all. As you can see, the more people scroll down, the more they lose focus and start mainly scanning your website. So always try to place the most important information in the top part of your website. Here are the 15 facts you should know on how people view websites. Text attracts more attention than pictures.
There you go. Sources: BBC News | directcreative | GoogleBlog.