How to Judge a New Venture in 15 Seconds. When entrepreneurs ask us to evaluate business ideas, we always respond first with the same question: “What problem will your new venture solve?”
Their one-or two-sentence answers---10 or 15 seconds at the most---are often enough to predict the future. Too frequently, entrepreneurs quickly get sidetracked talking about things like the amazing technology they hope to use, the fantastic team members they’ll be working with, or the resources they hope to leverage. But, if they answer like that chances are they’re set up for failure. Why? Because a new venture---any venture---needs focus. Business & Small Business. Small Business Resources for Entrepreneurs.