A Guide to Protecting Your Online Identity. Leah Betancourt is the digital community manager at the Star Tribune in Minneapolis, Minn. She is @l3ahb3tan on Twitter. Being online is like being in public. Nearly anything that gets posted can come back to haunt you. When you post it yourself, this isn’t such a big deal — after all, it’s your fault if you post something like the “fatty paycheck” tweet, the Twitter update that resulted in Cisco Systems Inc. revoking a job offer. Problems start when what’s online isn’t accurate, isn’t yours, or worse, isn’t yours anymore.
I interviewed some online identity experts, and some of what they said makes the need for preemptive management obvious — if someone’s LinkedIn profile states, for example, that he or she was employed at a job that you in fact held at the time, there may not be much you can do. Online identity management and personal branding, that includes social media optimization, can work to fight online identity theft.
Brandjacking Risk Take the recent #AmazonFail incident. 1. 2. Top 10 analytics tools for social media. Participating in social media for brands is no longer a question of if, or even a how. Even the stuffiest of CEOs and their companies have joined the conversations, and they've hired social media experts and PR firms to advise them on how to build campaigns and engage customers. In fact, eMarketer's recent study "Social Media in the Marketing Mix: Budgeting for 2011" estimates that 80 percent of U.S. businesses with 100 or more employees will use social media marketing this year.
So now that we are all here, the questions shift. What now? And are we doing this right? There are scores of companies out there trying to help brands answer these questions. Stay informed. As a company, we have evaluated dozens of social media measurement applications and products, and we have found that currently no one has "the" solution for providing a comprehensive look at marketing campaigns across social media platforms. 29 Twitter Apps for the iPhone Compared. Remember the days when we could count iPhone apps for Twitter on one hand? Well, those days are long gone, and if you're having trouble keeping up with all the new additions, you're not alone.
Which apps are the real deal, worth the price, over-hyped, underrated, or just a plain waste of space? We'll break it down for you and showcase the best based on categories like pay to play, freebies, search and trends, one hit wonders, and multi-purpose. Keep reading to find out which apps are worthy of your attention. Tell us what you think of the apps below in the comments. Pay to Play Tweetstack: Newcomer Tweetstack brings your TweetDeck columns to the iPhone. iTunes rating: 2.5 starsMashable rating: 3.5 stars (Note: all ratings are based on a 5 point scale) Tweetie: Not to be confused with impostors, Tweetie combines beauty, speed, and function in an impressive option that will only set you back $2.99.
iTunes rating: 4 starsMashable rating: 5 stars iTunes rating: 2 starsMashable rating: 2.5 stars. Nine Reasons to Twitter in Schools. Technology Coordinators and Specialists. Micro Persuasion: How to Become a Super Tweeter in Just 15 Minutes a Day with iGoogle. The Clip Report: An eBook on the Future of Media In the early 1990s when I began my career in PR there were clip reports. These were physical books that contained press clips. It seems downright archaic now but that’s how I learned about the press - by cutting, pasting up and photocopying clippings. My fascination with the media never abated. Today my role is to form insights into how the entire overlapped media landscape - the pros, social channels, and corporate content - is rapidly evolving and to help Edelman clients turn these learnings into actionable strategies.
As part of this effort, I spend a lot of time with not only the social platforms but journalists and media execs. Today I am re-launching my Tumblr site with a new name, a new focus and a new format. It all kicks off today with a 15-page installment of The Clip Report. 8 Steps For Building Community On Twitter: Tips For Membership Organizations. By Maddie Grant of SocialFishing… and Diary Of A Reluctant Blogger.
Follow her @maddiegrant. Twitter can be a great space for building community around your membership-based organization, whether you work for a professional society, trade association or a cause-related nonprofit. Here’s a quick eight-step rundown of how to set up a Twitter account for your “.org”. This isn’t the only way, of course. But if you are starting from scratch, this is what we’re finding works the best. 1. Set up a main “umbrella” account for the organization – e.g. Why? 2. Why? 3. Why? 4. Why? 5. Why? 6. Why? 7. Why? 8. Why?