039;s March 2009 Trend Briefing covering ECO-BOUNTY. First published in March 2009 | No, there won't be eco-fatigue this year, mainly because it's hard to ignore the mind-boggling fortunes (and accompanying power shifts and reductions in pollution) that are in store for those who figure out how to get the world off its addiction to polluting power sources and wasteful consumption.
So while banks are crumbling and multinationals are laying off people faster than you can say ‘downturn', every key player—from the Obama administration (find a short overview of its ambitious eco-goals here) to the Chinese government—plans to dominate the post-recession economy by going sustainable, including a heavy dose of rules and regulations. But it’s not all macro-economic-geo-political-powerplay.