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O que procuram as agências de viagens na América Latina quanto o tema é “tendências e tecnologia”? Para responder a essa pergunta e traçar um perfil dos passos das agências de turismo nesse segmento, a Amadeus encomendou uma pesquisa à Frost & Sullivan, consultoria global em inteligência de mercado. O estudo segue a estratégia da Amadeus de apoio e investimento na região e identifica quais os drivers do mercado para este ano no que se refere à adoção tecnológica no segmento de agências de viagens . Foram ouvidos gerentes de TI, diretores, CIOs e proprietários de agências de tamanhos variados em 11 países diferentes. Cláudio Altieri, diretor de Marketing da Amadeus para a América Latina, já com o estudo em mãos, comentou que “atualmente, já existe a consciência de que investimentos destinados à tecnologia da informação não constituem gastos, mas sim desembolso estratégico.
o as agências de viagens investem em tecnologia - Flock
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The Cost of Google Pulling Out of China - PC World Business Cent
FUTURE: The Great Mobile Trend | Penn Olson - Flock
Update: HP has just notified us that the winner of the laptop (below) must be a Singapore resident I can hear your groans because I would feel the same too. Nonetheless, please feel free to comment . If you ask me what I envision the future to be, I would say mobile. Apple rocked the mobile industry with the introduction of the iPhone.
At the moment though, most marketers aren’t connecting the dots. According to a recent study published by eMarketer , 48% of marketers include “forward to a friend” features in their e-mails, but only 13% include features that make it easy to share content on social networks. Here’s a look at how to close the gap, and why it’s so important that you do. Why Include Social Media in Your E-mail?
HOW TO: Take Advantage of Social Media in Your E-mail Marketing
Why Networking Doesn't End When Your Job Search Does | Under30CE
A few nights ago I attended a Networking event hosted by a new organization called Schmoozd . When I arrived there I met the CEO of a startup and he asked me what I was looking to gain from the event after I told him that I had a job. It made me start to think about the fact that so many people only network when they are looking for a job.
When it comes to air travel today, no one enjoys it. Recently I had to be in New York City. My meeting was scheduled for 10:00 am EST. I live in Nashville TN and none of the commercial airlines had flights that would get me to New York that morning early enough for my meeting. Subsequently I was forced to fly in the night before. I had to leave two hours early from my home to get to the airport then park my car and get through security in time to catch my flight.
Travel: An Abysmal "Social" Experience! | The Relationship Econo
I encounter so many web apps over the course of any given day that some tend to get lost in the mix, especially the oddball little applications that do something that isn’t in my standard workflow. That doesn’t mean I don’t appreciate how useful and creative those apps are, just that I end up setting them aside to come back to later. So here I’m going to give those apps a chance to shine, because even if I can’t personally use them during the course of my day-to-day business, it’s entirely possible that many of you can. Accordingly, here are four oddball little web applications that do things you may not even have realized you wanted one to do in the first place. Create Your own YouTube with Fliggo
4 Web Tools You May Have Missed - Flock
Study Finds Marketers Embracing Social Media Marketing in a Big
Integrated marketing services provider Alterian today released the results of their seventh annual survey on social media marketing adoption. The survey covered 1068 marketing professionals worldwide (actually, it was 98% North America and Europe and only 2% Asia Pacific and other regions). Alterian found that 66% of respondents will be investing in social media marketing (SMM) in 2010.
At over 350 million users and growing, Facebook has clearly morphed from a fad into mature marketing platform. But many CMOs still scratch their heads, trying to research best practices and find case studies about how to successfully leverage Facebook for branding, marketing, customer service, etc. Here’s a great presentation I found, created by Axon Alex, a digital planner at Tribal DDB .
What Top Brands Have Learned From Their Facebook Experience | pa
The best place you can place your brand on Facebook is through a Facebook Page. As of the time of this writing, over 10 million users become fans of Fan Pages every day. This number should be no surprise — when people “fan” your Page, their friends see it, and your brand spreads organically.