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O que procuram as agências de viagens na América Latina quanto o tema é “tendências e tecnologia”? Para responder a essa pergunta e traçar um perfil dos passos das agências de turismo nesse segmento, a Amadeus encomendou uma pesquisa à Frost & Sullivan, consultoria global em inteligência de mercado. O estudo segue a estratégia da Amadeus de apoio e investimento na região e identifica quais os drivers do mercado para este ano no que se refere à adoção tecnológica no segmento de agências de viagens . Foram ouvidos gerentes de TI, diretores, CIOs e proprietários de agências de tamanhos variados em 11 países diferentes. Cláudio Altieri, diretor de Marketing da Amadeus para a América Latina, já com o estudo em mãos, comentou que “atualmente, já existe a consciência de que investimentos destinados à tecnologia da informação não constituem gastos, mas sim desembolso estratégico.
Everyone seems to be using Facebook to connect with old friends, but do you realize what this huge network could mean for your business? In the past 3 years, Facebook has surged past MySpace to become our preferred online hangout. And businesses are beginning to catch on. Interesting research shows just how influential Facebook has become in our daily lives.
Update: HP has just notified us that the winner of the laptop (below) must be a Singapore resident I can hear your groans because I would feel the same too. Nonetheless, please feel free to comment . If you ask me what I envision the future to be, I would say mobile. Some of you might share the same vision, but what opportunities lie ahead is something that I’m particularly interested in.
Tracking topics on the Web can be a painful process, due to the amount of noise and difficulty of filtering it.
This post originally appeared on the American Express OPEN Forum , where Mashable regularly contributes articles about leveraging social media and technology in small business. You’ve most likely had an e-mail newsletter for your company for much longer than you’ve had a presence on social media sites. But now that you do both, the two can go hand-in-hand, with e-mail creating an opportunity to extend your presence on social media sites, and social media sites providing a way to get more e-mail subscribers. At the moment though, most marketers aren’t connecting the dots.
A few nights ago I attended a Networking event hosted by a new organization called Schmoozd . When I arrived there I met the CEO of a startup and he asked me what I was looking to gain from the event after I told him that I had a job. It made me start to think about the fact that so many people only network when they are looking for a job.
When it comes to air travel today, no one enjoys it. Recently I had to be in New York City. My meeting was scheduled for 10:00 am EST. I live in Nashville TN and none of the commercial airlines had flights that would get me to New York that morning early enough for my meeting. Subsequently I was forced to fly in the night before. I had to leave two hours early from my home to get to the airport then park my car and get through security in time to catch my flight.
I encounter so many web apps over the course of any given day that some tend to get lost in the mix, especially the oddball little applications that do something that isn’t in my standard workflow. That doesn’t mean I don’t appreciate how useful and creative ... Read More »
Integrated marketing services provider Alterian today released the results of their seventh annual survey on social media marketing adoption. The survey covered 1068 marketing professionals worldwide (actually, it was 98% North America and Europe and only 2% Asia Pacific and other regions). Alterian found that 66% of respondents will be investing in social media marketing (SMM) in 2010.
At over 350 million users and growing, Facebook has clearly morphed from a fad into mature marketing platform. But many CMOs still scratch their heads, trying to research best practices and find case studies about how to successfully leverage Facebook for branding, marketing, customer service, etc. Here’s a great presentation I found, created by Axon Alex, a digital planner at Tribal DDB .
The best place you can place your brand on Facebook is through a Facebook Page. As of the time of this writing, over 10 million users become fans of Fan Pages every day. This number should be no surprise — when people “fan” your Page, their friends see it, and your brand spreads organically.
This being my debut article on SEJ I wanted to write on a topic that I’m passionate about. As an educator I always try to share my experiences and knowledge to help the community and my students. I figured there would be no better way for me to get started than to help you get started. Today we are going to squash some myths and shake things up a bit by creating a simple, optimized website in under 30 min.