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Ah, social media… most people can’t live without accessing their Facebook or Twitter at least once a day, if not multiple times in the morning!
Headlines are everything online.
One of the biggest challenges yet one of the most important aspects of getting high quality traffic to your website or your blog is through building backlinks. Why is it so important?
This post originally appeared on the American Express OPEN Forum , where Mashable regularly contributes articles about leveraging social media and technology in small business. In a world where small businesses with corporate blogs receive 55 percent more traffic than small businesses that don't blog, companies should be taking note on how to improve their blogs, attract more readers and get more results. But still, a lot of companies with corporate blogs seem to be bogged down in uniformed policies and simply aren't thinking outside the box.
It’s the the perennial quest.
In study after study, 100 percent of journalists - 100 percent - say they use the web to research stories. And something like 80-90 percent of journos writing about businesses visit company websites to dig for information. While there (according to my own approximate calculations), about half are stopped dead in their tracks because companies still insist in making press releases and financial information available only as PDF downloads. For me, and a plethora of fellow-journalist Facebook friends who thumbed-up a whinge I posted on this topic yesterday, the arguments against PDF press releases are a no-brainer.
Well, a new year is upon us, it’s also the start of a new decade within the blogosphere. More and more people are building blogs, and that means there are lots of blogs competing for the same eyeballs and your blog is just one of many. Try finding accurate figures on how many blogs there are and you will know it’s impossible to find a verifiable number because bloggers and their blogs come and go . Look around. It’s certainly a disheartened moment when you see blogs with quality articles that have been abandoned by their creators. With all of these blogs out there, and all those information available at no cost, how do you make your blog stand out?