
Corporate Blogging
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The consumption of blogs is often avid and occasionally obsessive. But more commonly, it is utterly natural, as if turning to them were no stranger than ... picking one's way through the morning's newspapers. The daily reading of virtually everyone under 40 — and a fair few folk over that age — now includes a blog or two, and this reflects as much the quality of today's bloggers as it does a techno-psychological revolution among readers of news and opinion. Tunku Varadarajan, Wall Street Journal
blogging quotes - Flock
In study after study, 100 percent of journalists - 100 percent - say they use the web to research stories. And something like 80-90 percent of journos writing about businesses visit company websites to dig for information. While there (according to my own approximate calculations), about half are stopped dead in their tracks because companies still insist in making press releases and financial information available only as PDF downloads. For me, and a plethora of fellow-journalist Facebook friends who thumbed-up a whinge I posted on this topic yesterday, the arguments against PDF press releases are a no-brainer.

