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Source: North American Technographics Media and Marketing Online Survey, Q2 2008 Base: US online adults who use each type of content *Trust is defined as a 4 or 5 on a scale from 1 (don’t trust at all) to 5 (trust completely)/ Company Blogs are not getting it right so far If brands are looking at social media to get closer to and trusted by their target audiences, these numbers clearly show they are having a hard time. Taking a closer look, there seem to be four distinct groups:
Women often talk about older men not dating women their age, but women as much as a generation younger than they happen to be. Often, wondering what the two might have in common. A man coming out of a marriage whe Remarks of President Barack Obama Weekly Address Saturday, July 2, 2011 Washington, DC "Right now, there are a lot of folks who are still struggling with the effects of the recession.
Levi’s is a brand that has been innovation leaders in apparel since 1873. But with so many new brands surfacing, they somehow needed to boost their brand awareness. In order to get the hype they turned on Social Media and created a game that people can interact with via mobile and the web and of course through Twitter!. iSpy to put in simpler terms is a catch me if you can game through mobile and web interaction.