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Source: North American Technographics Media and Marketing Online Survey, Q2 2008 Base: US online adults who use each type of content *Trust is defined as a 4 or 5 on a scale from 1 (don’t trust at all) to 5 (trust completely)/ Company Blogs are not getting it right so far If brands are looking at social media to get closer to and trusted by their target audiences, these numbers clearly show they are having a hard time. Third, is traditional media, headed by the good old Newspaper, followed a close second by Social Networking site profiles from people you know.
Can Brands be also your Trusted Friends? | Brandingeye - Flock
Women often talk about older men not dating women their age, but women as much as a generation younger than they happen to be. Often, wondering what the two might have in common. A man coming out of a marriage whe Remarks of President Barack Obama Weekly Address Saturday, July 2, 2011 Washington, DC "Right now, there are a lot of folks who are still struggling with the effects of the recession.
50 Essential Strategies For Creating A Successful Web 2.0 Produc
Empower Your Brand Loyalists: 5 Tips for Success | 10e20 - Flock
There’s nothing more annoying to me than going online and searching for my favorite brands on Facebook or typing in what might be a logical URL for the brand on Twitter and NOT finding my brand there! Brand managers need to empower their brand loyalists with the right destinations, experience, tools and content in social media. When brands neglect to participate in social media, they miss a major opportunity for awareness and ultimately sales. The more touch points and positive experiences that you provide your loyalists, the greater the opportunity for positive word of mouth and content to spread about your brand. So how do you empower loyalists? Here are a couple of conceptual tips to getting started on motivating your brand in social media and making sure that your loyalists do some talking for you:Brandtelling - Flock
Easter egg (Photo credit: Wikipedia) Don’t you love a good Easter Egg Hunt? Yesterday was Easter, and even though my daughters are older, they still wanted to hunt for Easter eggs. They’re competitive and they enjoy locating a well-hidden treat (and beating the other sister for who can locate more candy).
Levi’s is a brand that has been innovation leaders in apparel since 1873. But with so many new brands surfacing, they somehow needed to boost their brand awareness. In order to get the hype they turned on Social Media and created a game that people can interact with via mobile and the web and of course through Twitter!. iSpy to put in simpler terms is a catch me if you can game through mobile and web interaction.