Sites. The world's top purpose-driven organizations and the people behind them. Modernmarkets. Who runs the world? The age of the female-centric startup. Only 10% of venture-backed entrepreneurs are women.
Yet women control a majority of consumer spending, are over 50% of the US population, and go to college in greater numbers than men. However, this dearth of female-run startups could be about to reverse in dramatic fashion, with nascent signs of a boom in female-centric startups founded by women and targeting the female market. Companies such as LearnVest, BeachMint, and BirchBox are leading this gold rush, which arises from two trends. First, VCs are finally understanding the scale and power of building products for women. Second, more and more women are stepping forward to start companies, encouraged by a new woman-friendly attitude in the VC community.