5 Reasons Why People Follow Brands on Twitter. Guest Post by: Jo Stratmann As a social media agency we’re always interested in what makes people interact and engage with brands online.
We’ve already written about why people follow the UK’s top brand on Twitter, and a recent report from ExactTarget builds on this analysis further by revealing why people follow companies on the popular microblogging site. Here are the top 5 reasons why people follow brands on Twitter: 1. Twitter for Marketing and PR. Twitter for Business 04/11/2009. Luxury Brands Using Social Media Marketing Online «FMM. Louis Vuitton - Ad Campaign How Should Luxury Brands Engage in Social Media?
This past week, Women’s Wear Daily released an extensive recap of the WWD Luxury Forum. The consensus among luxury professionals is that luxury brands and retailers need to build solid marketing foundations online and those foundations (based off of social media) should focus on building communities and keeping audiences engaged. Ogilvy Digital 360′s Rohit Bhargava and Forrester Research Analyst Jeremiah Owyang recently compiled better practice recommendations for luxury brands venturing into the social media arena. Bhargava’s and Owyang’s practices are starting points for luxury retailers who are contemplating a venture into social marketing.
Can luxury retailers venture into social marketing without losing their prestige, aspirational values and sophistication? In order for luxury brands to distinguish themselves diluting their brand, Owyang suggests that luxury brands: 1. 2. 3.
Quel usage professionnel pour Twitter ? Tout le monde entendu parlé de Twitter.com, ce service de MicroBlogging qui permet d’envoyer des messages de 140 caractères à ses correspondants.
Mais cet outil ne s’est pas encore démocratisé, et il est encore l’apanage d’une minorité férue de technologie. Pourtant cet outil recèle un énorme potentiel pour trouver des clients, améliorer le référencement d’un site internet, garder le contact avec ses prospects… C’est pourquoi nous allons vous présenter comment utiliser Twitter pour un usage professionnel. Pourquoi utiliser Twitter ? Au départ Twitter est un outil dont on ne voit pas trop l’intérêt, car si on veut envoyer un message il y a les emails, si on veut gérer ses contacts il y a Facebook, si on veut chatter il y a MSN, si on veut écrire des articles il y a les blogs et pour partager des liens intéressants il y a les Digg Likes… Alors pourquoi Twitter ? Tout simplement un peu tout cela en même temps !
40 of the Best Twitter Brands and the People Behind Them. We all know brands are using Twitter — whether or not you want them around.
Some of them don't quite get the medium and just tweet self-serving links or marketing speak, but you won't find any of those brands here. We've handpicked 40 of the best brands experimenting with the micro-blogging platform, and asked them a few short questions about how they're using Twitter. If some of their responses seem short, well that's because they are. I asked each brand correspondent to answer our queries in 140 characters or less. Most of them got the point, a few rambled on a bit too long, and only asked me if "u" was acceptable in lieu of "you.
" Smart brands use Twitter in meaningful ways, and most of them use their brand name as a way to make sure customers can find and recognize them. And if you're a brand that didn't make our list, let us know why your tweets deserve consideration in the comments. Cars Who cares what a car company has to say in 140 characters or less, right? Chevrolet Ford Honda. Ogilvy PR 360 DI Twitter Webinar. 10 Dos and Don'ts for Brands on Twitter. **This series is supported by the Social Influence System and WE twendz™ pro, presented by Waggener Edstrom Worldwide.
To learn more visit Waggeneredstrom.com/nozombies. When it comes to Twitter and brands, consumers who are also Twitter users have plenty to say on the subject. We've interviewed a few folks, analyzed a couple of streams, and come up with ten common, recurring requests and complaints from users who've engaged with brands on Twitter. As it turns out, the rules they expect brands to follow are distinct from the code they expect "normal" users to follow. Check out these dicta and caveats, and let us know your experiences and best practices in the comments. 1. Give Twitter users your features and benefits. 2. If your replying 2 a user make sure ur social media intern doesnt do it like this LOL! Seriously, grammar Nazis abound on the web. 3. 4. 5.
If you're carrying on a series of @replies, don't wait a day or two between messages. 6. 7. 8. 9. 10. Jeux-concours sur Twitter : un vrai casse-tête ! « Decryptages : La montée en puissance de l’utilisation de Twitter attire de plus en plus les entreprises qui y voient un excellent moyen de promotion pour leurs marques et produits.
Quoi de mieux qu’y ajouter un peu de jeu ? Il est donc tentant d’organiser un jeu via Twitter pour gagner en visibilité et attirer de futurs clients. Le principe est très simple : on promet un cadeau, des places de cinéma par exemple pour les X premiers comptes qui suivront le compte émetteur de l’annonce et/ou qui retweeteront le message, voire qui feront les deux. Si le principe est simple, il n’est pas certain que la réglementation en la matière puisse être respectée, du fait de la longueur limitée des messages diffusés sur Twitter. Avant de voir si de tels messages respectent la loi, il est préalablement nécessaire de procéder à quelques éclaircissements. La loi française distingue deux types de jeu : les loteries et les concours.
Alors que les loteries sont en principe interdite, les concours sont eux autorisés.