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What Consumers Want From Brands Online | Digital - Advertising Age
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Why Most Facebook Marketing Doesn't Work
For almost four years, since the Facebook Platform was launched, I have been involved in delivering Facebook apps for top brands such as CBS, NBC, Lifetime, Universal Music, Visa and more. Here's what we have learned doesn't work, and more importantly, what does work. First, deep campaigns don't work. Digital agencies love deep, expensive campaigns on Facebook, with tons of pages, interaction, and art. It fits in with how agencies build microsites and websites, and justifies the $100,000-plus price tag that they like to charge. Examples include lightweight games, prediction contests, treasure hunts where you include friends, and such.
Il est arrivé il y a quelques jours un incident au Royaume du Maroc : un groupe Facebook militant pour la séparation entre religion et enseignement a été fermé , tout comme le compte du créateur du groupe. Pourtant, le groupe et son créateur respectaient les conditions générales d'utilisation imposées par Facebook, ainsi que la législation américaine (pays d'origine de Facebook). J'ai appris par la suite que le groupe avait réapparu et que son créateur avait la possibilité de créer un nouveau compte (en ayant perdu l'ancien). D'autres personnes ont subi des problèmes similaires (dont Rodrigo Sepulveda Schulz ou Robert Scoble ). Il y a plusieurs choses qui sont vraiment dérangeantes dans ces affaires : d'une part le côté arbitraire de la sanction, et d'autre part la lourdeur de cette sanction. Le côté arbitraire de la sanction
Laïcité, identité et Facebook - Standblog
Facebook Acquires Divvyshot to Improve Facebook Photos
Facebook has just acquired Divvyshot, a group photo-sharing service fresh out of private beta. The terms of the acquisition have not been disclosed, but it sounds similar to Facebook’s acquisition of Octazen in February. We do know that this was mostly a talent acquisition and that the site will shut down in six weeks’ time.
As excited I was to learn the MySpace Facebook fan page was going to be handed to me, I was a little scared. Terrified, even, and I am not going to lie: there are still days when I share content on that page and prepare myself for the worst. Even on Facebook, MySpace is home to the 13-17 and 18-24 demographic and when I think back to those years I too, was probably a jerk for no reason 98% of the time. Sean set the tone of the page by posting one or two pieces of content a day.
MySpace on Facebook: The Beginning of Something Wonderful « Pixe
There was a significant amount of media attention earlier this week around a report from traffic monitoring company Hitwise that claimed Facebook now has more traffic than Google in the US . First of all it’s worth noting that Hitwise only compared Facebook with Google Search… So Facebook didn’t really surpass Google, if you read the fine print. All of Google’s sites counted together (including sites like YouTube, Blogger, etc), would still crush Facebook in terms of sheer traffic. Still, it’s an interesting trend to examine. Facebook has managed to amass users like no other social network before it .
Facebook may have surpassed Google in the US, but what about oth
Facebook Will Allow Users to Share Location - Bits Blog - NYTime
Starting next month, the more than 400 million Facebook users could begin seeing a new kind of status update flow through their news feed: the current locations of their friends. Facebook plans to take the wraps off a new location-based feature in late April at f8 , the company’s yearly developer conference, according to several people briefed on the project, who spoke on condition of anonymity because they were not authorized to discuss unannounced services. In preparation for the introduction, Facebook updated its privacy policy last November. The new policy states: “When you share your location with others or add a location to something you post, we treat that like any other content you post.” At that time, the company also offered some foreshadowing of the new feature: “If we offer a service that supports this type of location sharing we will present you with an opt-in choice of whether you want to participate.”Etude Ifop : Facebook n'est pas le premier réseau social en France
Chiffres - Le site de réseautage jouit de la plus forte notoriété auprès des internautes français devant YouTube et Copains d'avant. Mais le classement par appartenance aux réseaux sociaux consacre Windows Live. L’Ifop a publié hier son palmarès annuel consacré à la notoriété des réseaux sociaux auprès des internautes français.
Jason Kincaid currently works as a writer at TechCrunch. He grew up in Danville, California and later relocated to UCLA in Los Angeles, California, where he studied biology with a minor in ‘Society and Genetics’. You can reach him at jkincaidtc@gmail.com (he has other addresses too, so don’t worry if you have a different one). → Learn More We’re hearing that iTunes will be implementing Facebook Connect support in the near future, allowing users to share some of their recent purchases with their friends on Facebook. We’re still gathering more details, but it sounds like this could happen quite soon.
iTunes To Integrate Facebook Connect
"South Park" Facebook Episode Shows Us Who Our Real Friends Are
Last night, Facebook finally got the South Park treatment — and although it seems a bit late in the game for a good lampooning, the cartoon kids mocked the world’s favorite social networking site to perfection. The episode, titled “You Have 0 Friends,” captured perfectly how obsessive Facebook can be. Stan, the lone child not yet on FB, is forced to join at the behest of his friends, which leads his girlfriend to jealously pour over his profile (we’ve all been there ) and his father to insist that he add every one of his relatives — and to “poke” his grandma. When he deletes his profile out of frustration… well… let’s just say he probably should have opened an Entrustet account.
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Les pratiques en ligne des adolescents évoluent - LeMonde.fr
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Video: Major Facebook security hole lets you view your friends’
Steve O’Hear is probably best known as a technology journalist, most recently at TechCrunch. He still occasionally blogs at last100. Until February 2012, he was CEO of expertise platform Beepl where he helped the company navigate its first VC round, along with seeing the product through development, private alpha and a high-profile public launch.facebook places for business
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Bret Taylor Becomes Facebook’s CTO
In what is a new role at Facebook, Bret Taylor has been promoted to Chief Technology Officer (CTO). Bret will report directly to Mark Zuckerberg and will not manage anybody. The full details were provided in a letter from Mark Zuckerberg to the company’s staff, as published on Techcrunch . Bret helped run FriendFeed, which was eventually acquired by Facebook. I rank him among other leading “Developer Kings” in the Valley in that he is not only an extremely talented engineer but he’s also an effective communicator.The FriendFeedization Of Facebook Continues: Bret Taylor Promote
Facebook has a new chief technology officer, Bret Taylor. The FriendFeed co-founder and initial product manager of Google Maps came to Facebook with the $50 million acquisition of FriendFeed last year. He took on the role of director of platform at Facebook, and led the recent rollout of Facebook’s Open Graph and Open Graph API, which attempts to make social connections on the Web as important as hyperlinks . He played a key role in making the Facebook platform much simpler to build on. Increasingly, Facebook is looking more and more like FriendFeed , with like buttons sprouting everywhere and a stronger emphasis on the central stream .Confidentalité / Sécurité sur Facebook