Wikio Group veut devenir le Demand Media européen. Nous investissons 4 millions d'euros supplémentaires pour développer le modèle de "contenu à la demande".
J'ai déjà eu l'occasion d'expliquer que nous construisons un groupe de média social européen autour d'OverBlog, de Wikio et d'Ebuzzing. Parmi les modèles du média social, qui sont très variés, il en est un que nous étudions depuis plus d'un an: le modèle du "contenu à la demande", développé aux Etats-Unis par plusieurs sociétés dont Demand Media, Suite101 ou encore Associated Content récemment racheté par Yahoo!. A la différence du modèle des médias traditionnels qui pousse vers les utilisateurs des contenus choisis par les journalistes (top down), le modèle de contenu à la demande part des besoins des internautes pour produire les contenus recherchés. Si le modèle traditionnel est bien adapté à l'actu, le modèle à la demande est mieux adapté aux conseils pratiques. Signature d'un contrat stratégique avec le groupe TF1 Une nouvelle aventure difficile et exigeante commence ! Melty Network, média web créé par des jeunes pour des jeunes. Attention, rupture!
Demand Media Is a Page View Generating Machine - And it's Working. In our recent post about the top 50 web properties in the U.S. according to comScore, we noted that Demand Media is on the rise - moving from #36 to #24 in the past 12 months.
Demand Media owns a number of successful sites, including ehow.com, Pluck and eNom (the second or third-largest domain registrar in the world). The company also proclaims itself to be "the leader in social media solutions. " Demand Media provides social media platforms to corporations and has a strong SEO business, creating niche website content tailored to search engines. In short, Demand Media knows how to get page views. Demand Media's original plan in 2006 was to buy up millions of domain names and stick content on them in order to monetize.
Demand Media operates based on a simple formula for success on the Web: create a ton of niche, mostly uninspired content targeted to search engines, then make it viral through social software. Where Does the Content Come From? How Demand Media Produces 4,000 Pieces of Content a Day. In August we reviewed Demand Media, one of the largest producers of content on the Web today.
Wired Magazine recently compared Demand Media's content business to Henry Ford's production line for cars. Demand Media currently produces 4,000 new pieces of content a day. What's more, it's increasingly syndicating this content to media sites outside of its own network of vertical websites. In other words, Demand Media is becoming a very large content production factory for third party sites such as Yahoo. In this follow-up post, we dive deeper into Demand Media's content production model - and ask questions about the quality of the output.
This article is based on an interview I conducted with several Demand Media executives, including founder Richard Rosenblatt, at the Web 2.0 Summit in September. Will Demand Media Soon be a Household Name? Think about that: how many of you had heard of Demand Media before this year? So how does Demand Media produce so much content every day?