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BrandSavant
I recently returned from the South by Southwest (SXSW) Interactive Festival in Austin, which is America’s ground zero for creative innovation in marketing, branding, technology and breakfast tacos. I saw a lot of promising startups and tech there (particularly in the mobile space) and heard some incredible case studies on social media, community-building and Electronic or “E” Commerce. Still, when I was asked by a friend to name the best thing I saw at SXSW, there was one clear winner in my book–hands-down, the most effective marketing effort there–and it had nothing to do with an app, geo-targeting, mobile wallets or even Facebook.A business ebook that’s not your “usual” business ebook, The Parables of Business offers business tips and advice through the art of storytelling.
Danny Brown
For the first time ever, I have way more content to fill Gin and Topics than I have space. This is a good problem to have, right? It also means I have to prioritize what you see today and what is saved for next week, based solely on my opinion. I hope I chose correctly!
Spin Sucks
Let’s jump right in: With all this push for brands to “engage” in the social media space these past few years, the endless brouhaha of so-called Engagement strategies, bizarre measurement schemes like Return On Engagement and even the creation of new roles like Chief Engagement Officers and Engagement Strategists, you would think that engagement would be pretty high on every brand’s priority list by now. More to the point, you would think that after 3 (and in many cases 4) years of building social media programs and managing online communities on Twitter, Facebook, Youtube, etc., most companies would have this stuff kind of figured out. We aren’t talking about really complicated stuff here.
The BrandBuilder Blog
Editor’s Note : This is a guest post written by Megan Feltes, a member of the content team for the email marketing and communications company Emma. How to deal with mistakes, failures and assorted slip-ups Email may ultimately be sent and tracked by machines and robots, but it’s still a human endeavor at heart. And as such, email is vulnerable to human error. B2B campaigns are no exception, and errors in emails to customers can feel especially magnified.
Social Media Explorer
Welcome to Generation Flux. The January 2012 cover story of Fast Company magazine was all about Generation Flux . You've head of Gen X , Gen Y and more, but what is Generation Flux?
Six Pixels of Separation
Convince and Convert
This is Episode 11 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Vanessa Sain-Dieguez who is the Social Media Director at Hilton Worldwide. Read on for insights from Vanessa, and Eric’s Social Media Stat of the Week (this week: 27% of people go through other channels before
While I’ve been to Belgium the past week for the fine Fusion Marketing Experience , I decided to take a day trip to Paris yesterday since it was only 2 hours away by train. As you may know, I do a bit of traveling. The quality of the experience, memories and the stories you get to tell after visiting other countries are usually the most meaningful. Sure “stuff” is fun to get, but how often do you think “I met too many cool people” vs. “I bought too many souvenirs”? As I talk to other people about traveling (and online marketing), the spectrum of perspectives is pretty amazing.
Top Rank
The future of TV is much more than social, it’s a multi-screen experience that takes design. Often, producers, broadcast and movie marketers and brands alike underestimate the role social media plays as consumers watch, share, and interact. Whether its watching movies, TV shows or listening to music, consumers will have at least one-to-two other devices in grasp or within reach. Depending on the device, each screen is used differently and with purpose. As a result, each screen requires the thoughtful development of an engaging or entertaining experience. Mark Zuckerberg by Brian Solis