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HOW TO: Build Your Personal Brand on Twitter. Dan Schawbel is the bestselling author of Me 2.0: Build a Powerful Brand to Achieve Career Success (Kaplan, April 09), and owner of the award winning Personal Branding Blog. Follow him on Twitter @DanSchawbel. Today, Twitter has roughly 6 million users and is projected to grow to 18.1 million users by 2010. With all those people, the chances for networking are endless and connecting with new people can lead to career opportunities, so it is essential that your personal brand exists on the service. Last month we showed you a step-by-step process for building your personal brand on Facebook, and today we’re going to show you how to do the same thing on Twitter. 1. Prime domain names, especially those ending in “.com,” have long been desirable, hard to find and extremely expensive. What happens when you don’t claim your Twitter handle: Twitter handles have become so important, that there is now even an aftermarket for them, Tweexchange, where user names are bought and sold. 2. 1. 3. 4. 5.

Report: Facebook has 750 million members | Digital Media. Unfriended: Six Million Americans Fled Facebook Last Month - Culture - GOOD. Research on Twitter and Microblogging. The richer lives of social media users. There’s a perception that people who spend a lot of time on social networks actually aren’t very social at all, that they’re caught up in a virtual world at the expense of relationships IRL (in real life). But it turns out that perception isn’t really true. Heavy social network users are not any more isolated than the average person, and they are just as interested in real-life things as their Facebook-eschewing counterparts.

That’s according to a new study from the Pew Research Center’s Internet & American Life Project, which set out to discover whether technologies isolate people and truncate their relationships. The short answer was no. What did you find most interesting or most surprising about this study? We did this research to test some of the major concerns that people have expressed about social networking sites. For instance, there are worries that these sites are distracting and pull people away from close relationships “ that they are becoming more isolated and less engaged. Research on Social Network Sites.