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Are You the Friend Who Never Shuts Up? Can NBA players really win the lockout war on Twitter? NBA players #StandUnited NBA tweets Udonis Haslem As NBA lockout threatens season, players take to Twitter to make their caseLakers guard Derek Fisher urges colleagues to use social mediaPlayers can use their personal popularity to spread opinion in a way ownership can'tAs players tweet, ownership has remained mostly quiet on social-media platforms (CNN) -- When word came down Monday that an ownership lockout would cancel at least the first two weeks of this year's NBA season, players' association president and Los Angeles Lakers point guard Derek Fisher had a three-word response.

Can NBA players really win the lockout war on Twitter?

But they didn't come in a press release or a statement in front of a bank of news cameras. Instead, they were on Twitter, the social-media platform where the league's stars have millions of followers and where they hope their high profiles will win public sympathy during an increasingly bitter labor fight. GDC Online: PopCap's Vechey On Transitioning Into The New Social Frontier. Bejeweled was PopCap's first game back in 2000, and it also led the company's journey onto the Facebook platform in 2008 with Bejeweled Blitz. Since then the longtime casual game developer has been in the midst of an important evolution into the complex, always-on social gaming environment. Co-founder John Vechey was at GDC Online to discuss the company's journey, and he says there are many important lessons from previous transitions in the company's history that are helping shape the new PopCap.

And despite the challenging proposition of evolving in the social environment, Vechey believes it's much better for developers and players in many ways. "The way we make social games now is different than we made Bejweled, and it's different than the way we'll make games in two years. I don't know how it's going to be different, I just know it's going to be different," he says.

How the Meaning of Color Varies by Culture (Great infographic) fr @mccandelish via @CatherineFaas.