Travis Eneix
FutureNow's Marketing Conversion Rate Optimization Blog: GrokDotCom. My Account. The world's worst social media advice: What to ignore. Five years ago, the term social media didn't exist. Few people could explain what it was, not to mention how to use it for marketing. In the last two to three years, not only have we seen the social media universe expand and more businesses taking it seriously as a strategic marketing channel, but we've also seen an increase in social media gurus right along with it -- the "experts," some of them even certified, who keep us informed of what works in social media, who's doing it best, and how to do it right. At the risk of sounding somewhat hypocritical and grouping myself in that category by writing this feature and a few others in the past, I'm going to throw my hat in the ring and offer some advice as well -- about the social media advice you should ignore.
Best practices and guidelines are worth knowing about, but there is a difference between following the hype blindly and employing a unique social strategy that fits your business goals. 4 Obvious (but Overlooked) Strategies for Video Storytelling | Get Storied: Teaching Entrepreneurs How to Tell Their Story. (This post was inspired by Michael going into the studio to record new videos for Get Storied. He has some great things to say, and I thought I’d share with you!) 2011 has been dubbed the “year for video” by more than few internet marketers, but what does that really mean to you?
You’re busy. You’ve got a message to spread and something to sell. Yes. Not only will video help you share your message, using video storytelling techniques will jump your natural authority into the stratosphere. Why video? Two words. We’re an ocular centric culture – meaning we have to “see it to believe it.” Your audience can connect with you on a whole new level when you utilize video. Thanks to Hollywood, video feels like magic. Why now? Youtube is the #1 search engine online – as in it beats Google. The fact is you can’t afford to ignore video as a part of your business. 4 Simple Guidelines for Video Storytelling 1.
The best videos are 2-3 minutes at the most. 2. 3. 4. How to get started 1. 2. 3. Ah, yes. Kensho - StumbleUpon. Focus: Single-Tasking and Productivity, by Leo Babauta. ‘Concentrate all your thoughts upon the work at hand. The sun’s rays do not burn until brought to a focus.’ ~Alexander Graham Bell Many of us grew up in the age of multi-tasking, where you couldn’t call yourself productive if you weren’t a good multi-tasker. We learned to always have several balls in the air at once — while writing something on the computer, we had a phone call going, we were writing something on a notepad or paper form, we were reviewing documents, sometimes even holding a meeting at the same time. That’s the productive worker, the effective executive. When email and Instant Messaging and blogs and the rest of the Internet came along, multi-tasking went haywire.
It’s not a sane way of living, however, and it’s not necessarily the most effective way of working either. . * Multi-tasking is less efficient, due to the need to switch gears for each new task, and the switch back again. * Multi-tasking is more complicated, and thus more prone to stress and errors. 1. 2. 3. 4. 5.
For commenting. Want. Spiritual Anarchy. Experts Academy: Millionaire Plan. Social Web. Living With a Rebel Within, by Dzogchen Ponlop. --by Dzogchen Ponlop (Sep 20, 2011) Your true mind is a mind of joy, free from all suffering. That is who you really are. That is the true nature of your mind and the mind of everyone. But your mind doesn't just sit there being perfect, doing nothing. It's at play all the time, creating your world. If this is true, then why isn't your life, and the whole world, perfect? This busy mind is who you think you are. When you do that, it's like being asleep and dreaming and believing that your dream images are true. [...] On the one hand, we're used to our sleep and content with its dreams; on the other hand, our wakeful self is always shaking us up and turning on the lights, so to speak. --Dzogchen Ponlop, from "Rebel Buddha"
To Read. Blogs I like. Suginami.