Who this affected
Tiger Woods' Cheating Scandal: How Will It Affect His Endorsements?
Tiger Woods has never shanked a drive this badly in his life. First, Tiger was challenged by the outlandish accusations of the National Enquirer, then came the suspicious single-car accident early on Friday morning, and now reports in US Weekly of another affair have put Tiger in some of the deepest rough he has ever stumbled upon. The last encounter proved to be the tipping point for Woods, who released another statement this afternoon . In light of his most recent comments, in which he apologized to his family for any wrongdoings, one must begin to wonder if the lucrative sponsorship deals that made him the world's first athlete to amass $1 billion will be affected by the drama of this situation.Donald Miralle/Getty Images Tiger Woods' Nurse's Lawsuit Will Remain Public, How Will Tiger Be Affected? The lawsuit brought by a nurse alleged to have illegally accessed Tiger Woods' medical records shortly after his car crash in November 2009 will remain open to the public, after a Florida judge denied a motion to seal the records of the case to the public. David M.
Tiger Woods: How Will Judge's Ruling Affect Tiger's Game?
LONDON — Nike will continue to support Tiger Woods even though the world's best player has taken an indefinite leave from golf to deal with personal issues. Nike brand president Charlie Denson said Thursday he does not want Woods back on the course until he sorts out his private life, which has been in the public spotlight since a bizarre car crash outside his Florida home last November revealed allegations of marital infidelity. Woods issued a public apology last week and has sought inpatient treatment.
Nike sticking by Woods despite scandal - Business - Sports Biz
Peter Moore says Tiger Woods Scandal hasn't Affected Sales
Following Tiger Woods's media-saturating infidelity scandal, a lot of the golfer's sponsors ended their relationship with him -- but not EA Sports. They made a very public decision to stick with the athlete who's been the cover star of their golf game franchise since 1999, and in an interview with CNBC, president Peter Moore says they haven't seen any affect to sales as a result. "We've looked actually at the overall franchise for calendar year 2008 and 2009 and are slightly up when we look at all platforms for the Tiger franchise," Moore said.
Since Tiger Woods admitted having extramarital affairs, major sponsors like Accenture, AT&T and Gatorade have decided that the world's No. 1 golfer was no longer the appropriate pitchman for their products. However, the company that most associates itself with Woods, Nike, released three statements supporting the embattled golfer If you thought that loyalty might hurt Nike, think again. The company reported Wednesday evening that its third-quarter revenues were up 7% and that it earned $4.73 billion of revenue. Nike doesn't break out the performance of the Nike Golf division on its balance sheet. Instead it is included in "Other Businesses," which includes Nike Golf, Cole Haan, Converse Inc., Hurley International LLC, and Umbro Ltd.