Jeff Gomez. Interview with Jeff Gomez, transmedia storytelling. @Meet the media guru. The power of transmedia storytelling. Jeff Gomez talks through the dynamic techniques that can be used to access your audience in the digital age at The Cross-Media Forum 2011 In today’s interconnected world, transmedia (or cross-media) storytelling techniques are revolutionising the way people interact with entertainment brands and consumer products. But how do we tell our stories to an audience that is migrating in greater numbers to mobile, social media, videogame and other digital platforms? In this exclusive keynote designed especially for Power to the Pixel’s Cross-Media Forum held in London last month, Jeff Gomez, CEO of Starlight Runner Entertainment and the world’s leading expert on transmedia storytelling, candidly details the fast-evolving process of building ‘storyworlds’ and extending narrative across the rising tide of traditional and new media channels.
Power of Transmedia Storytelling. Broadcast Yourself.