Nuno Bernardo: Developing your Transmedia project needn't be a mammoth task!MIPBlog. Nuno Bernardo: Why we don’t talk about digital pennies anymore? Nuno Bernardo: How to use Social tools like Pinterest in TransmediaMIPBlog. It’s been a long journey since we started Sofia’s Diary, our first transmedia series. At the time, none of the popular social media tools that are so prevalent now, like Twitter, Facebook or Youtube, were available. Nowadays it’s easier for producers to achieve the same level of audience engagement, using services like Twitter or Facebook, out-of-the-box tools that enable user participation through the format of blogging, commenting and share. The use of social media opens new windows for content distribution and marketing, as these services have become big ‘broadcasting’ networks. They are now part of the daily routine of a vast number of people.
But the use of social media for storytelling and content promotion shouldn’t be done without a big degree of research and planning. Taking all this in consideration, when we, at beActive, launched our new transmedia show, Beat Girl, we looked at what was the best approach to connect with its intendend audience. Nuno Bernardo: How to reach children with your transmedia project. September 28, 2011 The co-creator of social media TV series Sofia's Diary and imminent MIPJunior speaker explains how to get children interested in your multi-platform IP By James Martin Younger audiences are the early adopters of new technologies and new interactive devices, from the interactive CD-ROM of the late nineties to the success of children’s applications and games available for iPhone and tablet platforms.
New generations seem to prefer interactive experiences over more passive activities like the old habit of sitting down and watching TV. This is what we have been told – but is this entirely true? Yes and no. Although interactive apps, interactive eBooks and child-oriented games are in huge demand by the children of today (and their parents), the power of TV for this audience is not diminishing. So when developing a transmedia concept for children you may need to consider TV at the centre of the roll-out strategy. Transmedia views: An interview with Nuno Bernardo. Nuno Bernardo is an award-winning transmedia writer/producer and creator of the world’s first international interactive on-line teen series, Sofia’s Diary. He is also the CEO of transmedia production company beActive and author of The Producer’s Guide to Transmedia. Your background is in advertising and journalism.
What element or factor would you say it was decisive to setting up your company to develop transmedia projects? My career until I set up beActive, was a very “transmedia” career. Advertising, event management, audiovisual production, IT, so I was able to learn how to do several tasks that are key when you develop and produce Transmedia projects. I always loved storytelling and computers (new technologies). The 350 South – an American journey is described as the first Beactive’s transmedia documentary. The goal of the interactive or participatory element of 350 South is not to create an experience where the audience can decide between door A or door B. Nina Simoes. Nuno Bernardo: Why producing for multiple platforms is good for storytelling… & for business. May 11, 2012 Transmedia IP Beat Girl (photo) is the latest of many to tell its story across several platforms.
Here's why! By Nuno Bernardo In 2002, when I was taking a small handmade promo of Sofia’s Diary to broadcasters, mobile operators and portals, I had no idea about the potential of a cross-media property and the way audiences were changing their habits of watching entertainment, especially television. I just knew that I had this little character that had these small stories that I wanted to be heard (and broadcast). What I did know at the time was that it didn’t make any sense to limit the content to just one platform. Sofia’s Diary was shaped around the concept that linear broadcast content was becoming less and less effective as a way to attract and keep audiences. The industry does not seem to be catching up with this new paradigm. Webisodes, made for the Web and mobile platform digital content, still borrow most of there structure from TV.
How to use Transmedia to create your own indie movie Franchise? - MIPBlogMIPBlog. Nuno Bernardo. Nuno Bernardo (@nmfbernardo) sur Twitter. The Producers Guide to Transmedia: How to Develop, Fund, Produce and Distribute Compelling Stories Across Multiple Platforms: Amazon.co.uk: Nuno Bernardo. 4.0 out of 5 stars Practical Guidance on Transmedia Project Development 28 Aug 2011 By David H. Deans - Published on Amazon.com Most of the guidance about transmedia production have not met my expectations - they were too academic or otherwise lacking in actionable insights. Few included the perspective of a transmedia practitioner.
This is what makes Nuno Bernardo's book so unique - he has a proven track record of producing transmedia projects, and he provides "how to" recommendations that come from many years of practical experience. Moreover, my interest in transmedia is from a non-fiction documentary storyteller's point of view. Some examples of the useful contents of this book include: where to start with a transmedia project idea; how to develop your transmedia bible; writing goals and objectives for transmedia storytellers; what content to produce for multiple platforms; content distribution considerations; the anticipation of licensing issues and the future environment. Mr. Nuno Bernardo: How to use Transmedia to develop a Comedy project. December 22, 2011 The creator of the recently-launched development & production fund Digital Comedy Lab explains how to use transmedia strategies to develop and market a comedy show By Nuno Bernardo Comedy on the internet is obviously very popular.
It is entertaining for the viewer and just a three-minute laugh can engage the audience in a very simple way. You will notice that most of this comedy is not character-driven; rather, it is sketch-driven and therefore you don’t have to connect with the characters in order to be amused. This is one of the reasons that sitcom writers and creators develop strong character-based stories. If a story is not character-driven or doesn’t have a strong brand or unique proposition, it won’t have the legs to grow. Since transmedia offers you a chance to capture a global audience, you will want to ensure your comedy approach is relevant to viewers anywhere in the world. Also, don’t limit your presence to internet or social media networks. Interview with Nuno Bernardo - creator of new sci-fi series Collider. Collider is a new sci-fi entertainment project that will manifest itself in film, online and comic books.
The story follows a group of people who find themselves in a post-apocalyptic world and in 2018. The group are from different timelines and no one knows how they got there. The name “Collider” comes from the fact (a coincidence?) That one of the group is a scientist who worked on the large Hadron Collider in 2012. There are three names to follow with the Collider project; Nuno Bernardo – the CEO of the company behind the project, Mike Garley who created the comic and Iain Robertson is the BAFTA winning actor who’ll be staring in the Collider webisodes.
Nuno Bernardo, CEO of beActive, and creator of Collider has kindly agreed to a Q&A style interview with Geek Native. We’ve tried to sum up the Collider story in the introduction above but would love to hear it in your own words. Collider is a sci-fi story about second chances: what would you do if you could go back in time?