Here Are the 5 Things That Make a Good Transmedia Project. Jeff Gomez Now that the National Film Board of Canada is not the only big player in the game of transmedia storytelling (outside of the branding world, of course), the Tribeca Film Institute, Mozilla and more are eager to put their money and support behind transmedia storytelling. Jeff Gomez, of Starlight Runner Entertainment, a transmedia storytelling firm, has worked on the transmedia storytelling of "Avatar," "Pirates of the Caribbean," and "Teenage Mutant Ninja Turtles.
"Gomez is on the jury for the Bombay Sapphire Award for Transmedia at this year's Tribeca Film Festival. As someone who has hung in there and advocated the use of transmedia techniques to tell compelling stories in the age of pervasive media, I’m thrilled that it seems we’ve gone beyond arguing about the meaning of the word and started celebrating works of transmedia storytelling. Does it have something to say? It’s not enough that you’ve got an idea that can be bounced around between Facebook, an app, and a short film. Jeff Gomez, CEO & President at Starlight Runner - Industry Interview. 10 Commandments of 21st Century Franchise Production (with tweets) · berkson0. OPINION: Why toys need stories | Toy Industry | Opinion and Analysis by ToyNews. INTERVIEW: Jeff Gomez, CEO of Starlight Runner Entertainment. Noah J Nelson on Monday, Jun. 25th Starlight Runner Entertainment lists the biggest names in entertainment as clients: Disney, James Cameron, and Microsoft have all used the services of the company Jeff Gomez founded.
Basically: Starlight Runner maps universes of imagination so that all of the different creatives that companies employ can get their bearings in the lands of the imagination. Give all that you might be surprised to learn how it all ties into Dungeons & Dragons, and where a young Vin Diesel fits into all this. Turnstyle’s Noah Nelson spoke with Jeff Gomez at this year’s TriWyrd Convention in Coast Mesa, California. Disney • James Cameron • Jeff Gomez • Starlight Runner • transmedia. Microsoft • TriWyrd. 'The Avengers': The First All-Star Movie By Design. Jeff Gomez is CEO of Starlight Runner Entertainment, a New York based production company that consults with Hollywood studios on some of their most popular entertainment franchises.
Follow him @Jeff_Gomez. With some industry observers projecting global box office revenues as high as $2 billion for The Avengers, it's clear that the film is an unprecedented success. Many have pegged Marvel Studios franchise producer Kevin Feige's creative and strategic approach in building a shared "story world" out of a series of movies (Iron Man, Incredible Hulk, Iron Man II, Captain America and Thor) that coalesced into a kind of all-star movie in Joss Whedon's Avengers.
But contrary to popular belief, this is not the first time a mess of heroes (or anti-heroes) have been assembled in the service of a greater purpose‚ or multiple revenue streams. Our love of team-ups, in fact, dates back to the Stone Age. In the Beginning From "Frankenstein" to Manga Crafting For Greatness Replicating Success. Constructing Your Own Storyworld that Unites and Integrates Others: Jeff Gomez [ #story12 ] Reinvention Summit 2 is history, but I’m continuing to recap, synthesize, and expand on its 20 excellent sessions.
When Jeff Gomez, arguably the best-known figure in transmedia storytelling, talks about creating storyworlds — he is, on one level, talking about “properties,” the brands like Disney’s Pirates of the Caribbean and Mattel’s Hot Wheels for which his company, Starlight Runner Entertainment, created transmedia products. (By the way, get a good feel for how transmedia storytelling works with these properties and what it looks like by clicking on the clients on this Starlight Runner page.) But most of what Gomez talked about in his Reinvention Summit 2 session (essentially a conversation with Reinvention Summit founder Michael Margolis) was people — individuals and groups — creating story worlds into which to invite other people. How and under what circumstances might someone want to create a story world? Jeff, he says, came into the world with many strikes against him.
The Importance Of Online Video In Transmedia Campaigns - Starlight Runner's Jeff Gomez. First 5 things that brought me closer to transmedia guru Jeff Gomez | Mitesh Solanki. The shortest distance between two people is a story This is a two-part post written by Mitesh Solanki – the last five things (that brought me closer to Jeff Gomez) will feature in part two. (Image courtesy of Brad Trent, NY) Not so recently, in August of 2011, I attended X Media Labs’ Jeff Gomez Transmedia Masterclass. Megan Elliot was kind enough to invite me as a guest (thank you Megan!). I think he should tour again next year and I hope this post will help to make that happen. The low down on Jeff’s transmedia credits include: Avatar, Tron, Transformers, Pirates of the Caribbean, Hotwheels and Coca Cola’s The Happiness Factory. Links to: XML Masterclass XML Jeff Gomez Transmedia Master Class 2011, and Jeff’s profile Jeff Gomez CEO Starlight Runner Entertainment.
I was fortunate to learn from the number one transmedia guru, who begun his class with an ancient proverb – The shortest distance between two people is a story. The first 5 things that brought me closer to Jeff Gomez, are:
Jeff Gomez Joins Valiant as Transmedia Producer. Valiant Comics Alumnus and “Avatar” Consultant Set to Help Bring Superhero Universe into the Digital Age New York, NY, July 19, 2011 – Valiant Entertainment, the character-based entertainment company with more than 1,500 characters in its library, including X-O Manowar, Harbinger, Bloodshot and Shadowman, today announced the appointment of franchise producer and transmedia visionary Jeff Gomez as Transmedia Producer & Creative Consultant. Gomez has consulted extensively on such blockbuster properties as Avatar, Transformers, Halo and Pirates of the Caribbean. The addition of one of transmedia’s originators and leaders confirms Valiant’s commitment to align with itself with quality creative forces in the industry. Originally founded in 1989, Valiant became one of the most successful comic book companies in history by creating a unique and compelling sophisticated superhero universe and focusing on high quality character-driven stories.
About Valiant Entertainment. Jeff Gomez on Transmedia Storytelling at nextMedia... Starlight Runner Entertainment. Creators of Transmedia Stories™ 3: Jeff Gomez – The Narrative Design Explorer™ Jeff Gomez Today’s creator is Jeff Gomez CEO and President of Starlight Runner Entertainment. Jeff remains hard at work tackling the nut and bolts of making transmedia stories a reality, or should I say, “maximizing the value of entertainment properties and consumer brands by preparing them for extension across multiple media platforms.”
Working on everything from Magic: The Gathering, to Microsoft’s Halo franchise, Jeff joins us to talk about his work and thoughts on the burgeoning craft of interactive narrative design for transmedia experiences. Entertainment is on the verge of something new; no not 3D, but a new generation of transmedia story experiences. Story worlds that, in a calculated fashion, cross from media to media providing players with new ways to experience, and immerse themselves in, an authored interactive world. Stephen E. Jeff Gomez: Transmedia storytelling is quickly becoming the single most powerful way to convey messages and narrative to a mass audience.