Kickstarting Veronica Mars: A Conversation About the Future of Television. Kickstarting Veronica Mars: A Conversation About The Future of Television (Final Installment) Kickstarting Veronica Mars: A Conversation About the Future of Television. Kickstarting Veronica Mars: A Conversation on the Future of Television. Announcing Transmedia Hollywood 4: Spreading Change. Transmedia Synergies: Remediating Films and Video Games. Designing with Teachers: Participatory Approaches to Professional Development in Education. What Does Platform Agnostic Mean? We’ve been using the term “platform agnostic” for years. But our recent feature article about the future of magazine apps has given us pause to reflect on an uncomfortable truth: We’re not entirely sure what “platform agnostic” means anymore. Ask a web developer and she will invariably start waxing poetic about hardware architecture, software frameworks and programming languages.
Ask a journalist and he’s likely to start talking about the places content is housed – in print, on the web or in an app. Speak to a film or television producer, writer or marketer and they might casually drop the term “transmedia,” a close cousin of platform agnosticism which is coming into its own as an industry. Last year we attended a conference in San Francisco all about transmedia. We like to think of Sparksheet as a platform agnostic magazine. It also means our content is available on whatever screens or device you want to consume it on, thanks to our website’s responsive design.
Confused yet? How Did Howard Rheingold Get So “Net Smart”: An Interview. Howard Rheingold has been one of the smartest, most forward thinking, most provocative writers about digital culture for the past several decades. He’s someone who always makes me think. Even a short hall way chat with Howard at a conference can lead to transformative insights about how we live within a networked culture. I have been lucky to know him for more than two decades now, and I treasure every interaction I’ve ever had with the guy. Howard embodies the transition which Fred Turner has documented between the counterculture of the 1960s and the cyberculture of today: he has a quirky personality which reminds me of Frank Zappa or Leon Redbone, and, as this interview suggests, he still carries with him some of the core values he first articulated working for the Whole Earth Catalog.
So, it would be easy to see him as a voice from the past, but that would be a serious mistake, since he is still totally on top of the most recent developments in the field. Howard’s Story: How Did Howard Rheingold Get So “Net Smart”?: An Interview. How Did Howard Rheingold Get So “Net Smart”?: An Interview. A Pedagogical Response to the Aurora Shootings: 10 Critical Questions about Fictional Representations of Violence.
Henry Jenkins: frictions emerge over trans-media and money-making. American media scholar and pop culture expert Henry Jenkins, currently on a lecture tour of Europe, said that all content is heading in the direction of trans-media, shifting from its original state to new platforms. But he warned traditional media owners need to be ready to cede control of revenue in some cases to make it work for them. At a lecture earlier this week at the Institute of International and European Affairs in Dublin, Jenkins spoke about how content is gaining media and value in the era of spreadable media. He pointed to the oxymoron contained in the word 'content' which actually means 'contained'.
"Content is no longer contained. It has become unmoored. He added that when we think which is more important content or design, we should be thinking 'use'. As an example of how traditional mediums like the cinema are shifting content to new mediums he cited the recent release of The Hunger Games which saw fans unlock content city by city using Twitter. The people's editorial. Transmedia's Nonlinear Challenge to Learning, and the Grammar of Gaming. Core principles of transmedia storytelling. Revenge of the Origami Unicorn: The Remaining Four Principles of Transmedia Storytelling. The Revenge of the Origami Unicorn: Seven Principles of Transmedia Storytelling (Well, Two Actually. Five More on Friday)
Across the next two weeks, we will be rolling out the webcast versions of the sessions we hosted during the recent Futures of Entertainment 4 conference held last month at MIT. (see Monday's post for the session on Grant McCracken's Chief Culture Officer). Many of the conference sessions were focused around the concept of transmedia entertainment. The team asked me to deliver some opening remarks at the conference which updated my own thinking about transmedia and introduced some basic vocabulary which might guide the discussion. My remarks were largely off the cuff in response to power point slides, but I am making an effort here to capture the key concepts in writing for the first time. Many of these ideas were informed by the discussions I've been having all semester long within my Transmedia Storytelling and Entertainment class at the University of Southern California. Revenge of the Oragami Unicorn: Seven Core Concepts of Transmedia Storytelling 1. 2.
Transmedia Storytelling 101. I designed this handout on transmedia storytelling to distribute to my students. More recently, I passed it out at a teaching workshop at the Society for Cinema and Media Studies. I thought it might be of value to more of you out there in the community. Much of it builds on the discussion of that concept in Convergence Culture, though I have updated it to reflect some more recent developments in that space. For those who want to dig deeper still into this concept, check out the webcast version of the Transmedia Entertainment panel from the Futures of Entertainment Conference. Transmedia Storytelling 101 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. Transmedia 202: Further Reflections. The above video was shot by Scott Walker during one of my presentations at San Diego Comic-Con, during which I spoke about some of the controversy which has surrounded the definition of transmedia over the past six months or so.
I’ve largely stayed out of these conversations, though you can find a very good summary of the debates here. I’ve been focusing on other projects and also I’ve been more interested in the shapes these discussions take than seeking to intervene in them directly, but over the summer, in a range of venues, I’ve been pushing and proding at my own definitions to see if I can capture some of my own shifting understandings of transmedia, especially as I am preparing to teach a revamped transmedia entertainment class at USC. Today, I am going to try to put some of this still evolving thinking into writing in hopes that it helps others sort through these issues.
So, consider what follows Transmedia 202, to compliment my earlier Transmedia 101 post. Talking Transmedia: An Interview With Starlight Runner's Jeff Gomez (part one) Manifestos for the Future of Media Education. Transmedia Education: the 7 Principles Revisited. Smarter Creativity - Blog - The Futures of Entertainment, Narrative & Transmedia. Storytelling is at the center of a massive convergence of technologies used for everything from advertising to arts and culture building or to simply entertain.
This past November The Futures of Entertainment Conference, hosted by the Convergence Culture Consortium, took place at MIT. The conference brings together scholars and key thinkers from television, advertising, marketing, and the entertainment industries to discuss the unfolding future of the media landscape. Here are all the sessions from the conference along with complementary presentations, blog summaries, tweets and other related materials all in one convenient location for easy study. If you work in these industries and storytelling is at the center of what you create you must watch, they are an intensive course in the things that you will be expected to know how to execute in the very near future.
Keynote: Revenge of the Origami Unicorn: Five Key Principles of Transmedia Entertainment by Henry Jenkins Rachel Clarke’s notes.