My new book, Spreadable Media: Creating Meaning and Value in a Networked Culture, co-authored with Peppercom’s Sam Ford and Undercurrent’s Joshua Green, was intended to spark conversations about our current moment of media change among a range of stakeholders, including both fans and producers of transmedia entertainment. If you want to sample the book, there are two ways you can do so -- you can download the book’s introduction here or you can go here to find a range of short, blog-length responses from scholars and industry leaders who have been part of the conversation that the book emerged from. This book took shape through the activities of the Futures of Entertainment Consortium (formerly the Convergence Culture Consortium), which has hosted the East Coast Futures of Entertainment conference and the west coast Transmedia Hollywood events. Six Reasons Why Transmedia Producers Should Read Spreadable Media by Henry Jenkins
amazon From the Back Cover The new global standard for innovation and corporate growth “Prahalad and Krishnan show us how innovation will be driven by the seamless integration of strategy, business processes, technology, and people. While this may seem an insurmountable task, the authors delight the reader by creating an architectural framework for business transformation. I have yet to come across a book that offers such a clear roadmap.”
August 31, 2011 The co-creator of social media TV series Sofia's Diary - and imminent MIPJunior speaker - explains how to get investors interested in your multi-platform IP By James Martin You’re ready to produce your first transmedia project. You have a strong premise; you created a story world with great characters living in it. Nuno Bernardo: How to fund your next Transmedia project
amazon.co 4.0 out of 5 stars Practical Guidance on Transmedia Project Development 28 Aug 2011 By David H. Deans - Published on Amazon.com Most of the guidance about transmedia production have not met my expectations - they were too academic or otherwise lacking in actionable insights.
Posted on 08. May, 2009 by Coen de Goey in Book reviews, no. 1: Gardens of Control The modernization of the media has opened a whole new market for media and communication companies. Furthermore, with the digital revolution a new policy is required in order to guarantee a plurality in media offer. Gillian Doyle – Media Ownership (2002) | NetworkTheory.nl
Media ownership: the economics and ... Más Gillian Doyle: 2002, Media Ownership – The Economics and Politics ...Downloadable (with restrictions)! Author(s): Lesley Hitchens. 2003 Abstract: No abstract is available for this itemideas.repec.org/a/kap/jculte/v27y2003i3p290-293.html
Hypertext 3.0: critical theory and ... George Landow's widely acclaimed Hypertext was the first book to bring together the worlds of literary theory and computer technology. Landow was one of the first scholars to explore the implications of giving readers instant, easy access to a virtual library of sources as well as unprecedented control of what and how they read. In hypermedia, Landow saw a strikingly literal embodiment of many major points of contemporary literary theory, particularly Derrida's idea of "de-centering" and Barthes's conception of the "readerly" versus "writerly" text. From Intermedia to Microcosm, Storyspace, and the World Wide Web, Landow offers specific information about the kinds of hypertext, different modes of linking, attitudes toward technology, and the proliferation of pornography and gambling on the Internet.
amazon.co 4.0 out of 5 stars Practical Guidance on Transmedia Project Development 28 Aug 2011 By David H. Deans - Published on Amazon.com Most of the guidance about transmedia production have not met my expectations - they were too academic or otherwise lacking in actionable insights. Few included the perspective of a transmedia practitioner. This is what makes Nuno Bernardo's book so unique - he has a proven track record of producing transmedia projects, and he provides "how to" recommendations that come from many years of practical experience.
Table of Contents — February 2008, 14 (1)
El año pasado tuve la oportunidad de leer "Convergence Culture" del intelectual y académico del MIT Henry Jenkins. Junto a Wikinomics, "C.C." se volvió uno de mis libros preferidos. Jenkins tiene la particularidad de escribir con una dualidad que en un principio le valió la critica de sus colegas: Por un lado es un intelectual e investigador de dilatada trayectoria, sin embargo desde mucho antes ha sido un fan. De Star Trek, Twin Peaks, Buffy: The Vampire Slayer etc. amazon
Scolari Transmedia Storytelling: Implicit Consumers, Narrative Worlds, and Branding in Contemporary Media Production Carlos Alberto Scolari Abstract Many concepts have been developed to describe the convergence of media, languages, and formats in contemporary media systems. This article is a theoretical reflection on “transmedia storytelling” from a perspective that integrates semiotics and narratology in the context of media studies. After dealing with the conceptual chaos around transmedia storytelling, the article analyzes how these new multimodal narrative structures create different implicit consumers and construct a narrative world.
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Axel Bruns coins a new term to describe all those involved in innovative new methods of internet-based production--produsers--the most succinct definition of which may be "productive users." It's a useful term, simply indicating that often in the new media, producers are also users and vice versa. Some of his examples include Wikipedia, Everquest, Second Life, and of course, one of the most famous products that is completely open source and user-produced--Linux.Bruns offers a useful summary of the core characteristics of produsage early in the book, and then re-visits these core characteristics in each chapter. I found this immensely helpful. amazon
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Convergence Culture: Where Old and New Media Collide (9780814742815): Henry Jenkins
amazon Book Description Publication Date: June 1, 2004 | ISBN-10: 0803289936 | ISBN-13: 978-0803289932 Narratology has been conceived from its earliest days as a project that transcends disciplines and media. The essays gathered here address the question of how narrative migrates, mutates, and creates meaning as it is expressed across various media. Dividing the inquiry into five areas: face-to-face narrative, still pictures, moving pictures, music, and digital media, Narrative across Media investigates how the intrinsic properties of the supporting medium shape the form of narrative and affect the narrative experience. Unlike other interdisciplinary approaches to narrative studies, all of which have tended to concentrate on narrative across language-supported fields, this unique collection provides a much-needed analysis of how narrative operates when expressed through visual, gestural, electronic, and musical means.
amazon Using our favourite Springfield family as a case study, Watching with The Simpsons examines the textual and social role of parody in offering critical commentary on other television programs and genres. Jonathan Gray brings together textual theory, discussions of television and the public sphere, and ideas of parody and comedy. Including primary audience research, it focuses on how The Simpsons has been able to talk back to three of television’s key genres - the sitcom, adverts and the news - and on how it holds the potential to short-circuit these genre’s meanings, power, and effects by provoking reinterpretations and offering more media literate recontextualizations. Examining television and media studies theory, the text of The Simpsons, and the show’s audience, Gray attempts to fully situate the show’s parody and humour within the lived realities of its audiences.
The Art of Immersion - Hollywood will never be the same