Six Reasons Why Transmedia Producers Should Read Spreadable Media by Henry Jenkins. My new book, Spreadable Media: Creating Meaning and Value in a Networked Culture, co-authored with Peppercom’s Sam Ford and Undercurrent’s Joshua Green, was intended to spark conversations about our current moment of media change among a range of stakeholders, including both fans and producers of transmedia entertainment.
If you want to sample the book, there are two ways you can do so -- you can download the book’s introduction here or you can go here to find a range of short, blog-length responses from scholars and industry leaders who have been part of the conversation that the book emerged from. This book took shape through the activities of the Futures of Entertainment Consortium (formerly the Convergence Culture Consortium), which has hosted the East Coast Futures of Entertainment conference and the west coast Transmedia Hollywood events. But, I thought I would use this blog post to point to some other reasons why transmedia producers might want to dig around in this book. Amazon. Nuno Bernardo: How to fund your next Transmedia project. August 31, 2011 The co-creator of social media TV series Sofia's Diary - and imminent MIPJunior speaker - explains how to get investors interested in your multi-platform IP By James Martin You’re ready to produce your first transmedia project.
You have a strong premise; you created a story world with great characters living in it. You’re ready to share your vision with the world. Unless you are a Hollywood studio, you most likely won’t have the financial firepower to develop and launch across all the media and platforms you want to from the start. Normally most people create a slick presentation and try to get financiers, broadcasters and partners on board. It is probably still a great transmedia project, but the world is full of innovative projects.
Developing a full transmedia project across several platforms from the start would be prohibitively expensive. When getting started with your transmedia production, I recommend that you focus on the media that you are most familiar with. Amazon.co. 4.0 out of 5 stars Practical Guidance on Transmedia Project Development 28 Aug 2011 By David H.
Deans - Published on Amazon.com Most of the guidance about transmedia production have not met my expectations - they were too academic or otherwise lacking in actionable insights. Gillian Doyle – Media Ownership (2002) Posted on 08.
May, 2009 by Coen de Goey in Book reviews, no. 1: Gardens of Control The modernization of the media has opened a whole new market for media and communication companies. Furthermore, with the digital revolution a new policy is required in order to guarantee a plurality in media offer. Gillian Doyle examines the consequences of media ownership, while focusing on the increase of media ownership concentration. This concentration relates to the blurring of classic boundaries and simultaneously the blurring of national boundaries. Doyle discusses horizontal or monomedia expansion and vertical and diagonal or cross-media expansion. Media ownership: the economics and ...
Hypertext 3.0: critical theory and ... Amazon. Amazon. Amazon. Amazon.co. 4.0 out of 5 stars Practical Guidance on Transmedia Project Development 28 Aug 2011 By David H.
Deans - Published on Amazon.com Most of the guidance about transmedia production have not met my expectations - they were too academic or otherwise lacking in actionable insights. Few included the perspective of a transmedia practitioner. This is what makes Nuno Bernardo's book so unique - he has a proven track record of producing transmedia projects, and he provides "how to" recommendations that come from many years of practical experience. Moreover, my interest in transmedia is from a non-fiction documentary storyteller's point of view.
Some examples of the useful contents of this book include: where to start with a transmedia project idea; how to develop your transmedia bible; writing goals and objectives for transmedia storytellers; what content to produce for multiple platforms; content distribution considerations; the anticipation of licensing issues and the future environment. Mr. Table of Contents — February 2008, 14 (1) Amazon. Scolari. Transmedia Storytelling: Implicit Consumers, Narrative Worlds, and Branding in Contemporary Media Production Carlos Alberto Scolari Abstract Many concepts have been developed to describe the convergence of media, languages, and formats in contemporary media systems.
This article is a theoretical reflection on “transmedia storytelling” from a perspective that integrates semiotics and narratology in the context of media studies. After dealing with the conceptual chaos around transmedia storytelling, the article analyzes how these new multimodal narrative structures create different implicit consumers and construct a narrative world. Amazon. Amazon. Amazon. Amazon. Convergence Culture: Where Old and New Media Collide (9780814742815): Henry Jenkins. Amazon. Amazon. Amazon. The Art of Immersion - Hollywood will never be the same.