Creating Transmedia: An Interview with Andrea Phillips. Creating Transmedia: An Interview with Andrea Phillips. Why Marketers Should Care about Transmedia. 3 Questions with Andrea Phillips. In 1999, I attempted to launch a content production venture called Transmedia Productions.
Its vision was to develop and market narratives, which would span various media (yes even internet!). It also aimed to somehow engage audiences in “co”-telling the story. Even when being kind to myself I can only describe the project as an outright disaster. My artistically inclined friends thought the idea to be "kinda cool". But anyone "with money" wouldn't touch it with a stick. In hindsight, the money guys were probably right.
Still, at the risk of being considered avant-garde, I maintain that brands which want to navigate the multi-channel communication reality, must embrace a transmedia way of storytelling. To help me make my point, I decided to connect to Twitter-friend and like-minded spirit Andrea Phillips in New York. Her challenge - in three questions - is to convince you why you and your brand (or agency) should get serious about transmedia. Interview with Transmedia Author: Andrea Phillips. Last week, I reviewed A Creator’s Guide to Transmedia Storytelling, by Andrea Phillips.
As part of the deal, I had a lovely online chat with Ms. Phillips. We talked for the better part of an hour, and she proved to be an absolute gem: approachable, easy-going, and a true aficionado of the transmedia arts. From that really long talk, here are some of the more interesting bits: Kat: What made you decide to write the book?
Andrea: Basically because I didn’t have that many people to talk shop with. Kat: The one thing that I thought was interesting about it was that it was published as a print book, as opposed to something such as O’Reilly’s technical books, which are live with an online place to go for updates and changes. 5 Lessons For Storytellers From The Transmedia World. In April of 2001, a close friend sent me a link to the "Anti-Robot Militia," which was just like it sounds: a hate group against robots.
One click later, I was hopelessly hooked on a marketing campaign for the film A.I. Compelling story, new technology, and an online community called the Cloudmakers all came together in a perfect storm of immersive entertainment. This was my first taste of the future, and I’ve been trying to recreate that experience ever since. We didn’t know what to call it at the time. Now we’d call it transmedia. So here are five of those lessons extracted from my new book, A Creator’s Guide to Transmedia Storytelling. Interaction makes people care about you At its heart, this is the promise of social media. Here’s a great example: the Mars rover Spirit had a Twitter account and sent out updates about its exploration. A Conversation with Andrea Phillips. A Conversation with Andrea Phillips Sign up to receive exclusive updates on Convergence and receive a $2-off coupon for this event!
Film Society Convergence is excited to host award-winning transmedia writer and game designer Andrea Phillips and celebrate the launch of her new book, A Creator's Guide to Transmedia Storytelling. Her work includes an array of landmark transmedia projects for world-class companies: The Maester's Path for HBO's Game of Thrones, Routes Game for Channel 4 Education, the 2012 Experience for Sony Pictures, the human rights game America 2049, as well as the influential independent game Perplex City.
Phillips brings this amazing range of experience to bear in A Creator's Guide to Transmedia Storytelling, which extends beyond simply extolling the virtues of transmedia and provides a comprehensive guide to the principals of storytelling, audience engagement, platform selection, execution challenges, big-picture strategy and structural considerations. Hoax or Transmedia? The Ethics of Pervasive Fiction. Cautionary Tales in Transmedia Storytelling. One of the greatest challenges in transmedia game development is crafting a believable story universe that persists across multiple media without tricking or endangering the game’s players.
In her SXSW presentation on the ethics of transmedia storytelling, Andrea Phillips recounted a number of cautionary tales from the genre’s history in order to illuminate best practices in transmedia production. By Brandie Minchew, ARGNet. Twitter. Deus Ex Machinatio - Future of Storytelling Expert Series: a Conversation with Transmedia Creator Andrea Phillips. + Share this Recently, Latitude launched an innovation study on The Future of Storytelling.
Why? So we can uncover the questions, challenges, and aspirations of tomorrow’s storytellers and identify how they can better align with audience’s changing expectations. Every week for the next several weeks, Latitude will share its conversation with a different influential individual. We’ll follow the series with a summary of best practices and insights for content creators and businesses from Latitude’s SVP, Neela Sakaria. This week’s spotlight on Andrea Phillips: Andrea Phillips is a transmedia writer and game designer and author. Thanks for taking the time to speak with us, Andrea. I’ve been calling myself a transmedia creator lately, but what I call myself depends on who’s asking and what day it is. How did you break into the “transmedia” space in the first place? Recently, I also did a really interesting game called America 2049. How have you noticed the field of transmedia growing recently?