End of Millennium: The Information Age: Economy, Society, and Culture Volume III (Information Age Series) (9781405196888): Manuel Castells. Cognitive Surplus: How Technology Makes Consumers into Collaborators (9780143119586): Clay Shirky. The Rise of the Network Society: The Information Age: Economy, Society, and Culture Volume I (Information Age Series) (9781405196864): Manuel Castells. Convergence Culture: Where Old and New Media Collide (9780814742952): Henry Jenkins. Hoopla (9781576873120): Crispin Porter + Bogusky, Warren Berger. The Power of Identity: The Information Age: Economy, Society, and Culture Volume II (Information Age Series) (9781405196871): Manuel Castells. This Is Not A Game: A Guide to Alternate Reality Gaming (9781411625952): Dave Szulborski. Collective Intelligence: Mankind's Emerging World in Cyberspace (Helix Books) (9780738202617): Pierre Levy, Robert Bononno. Socialnomics: How Social Media Transforms the Way We Live and Do Business (9780470638842): Erik Qualman.
The Future of Content: Gerd Leonhard: Amazon.com. The Long Tail: Why the Future of Business is Selling Less of More (9781401302375): Chris Anderson. The Brand Bubble: The Looming Crisis in Brand Value and How to Avoid It (9780470183878): John Gerzema, Edward Lebar. Cyberculture (Electronic Mediations) (9780816636105): Pierre Levy. How Your Friends' Friends' Friends Affect Everything You Feel, Think, and Do (9780316036139): Nicholas A. Christakis, James H. Fowler.
Click: What Millions of People Are Doing Online and Why it Matters: Bill Tancer. Flip the Funnel: How to Use Existing Customers to Gain New Ones (9780470487853): Joseph Jaffe. Beyond Disruption: Changing the Rules in the Marketplace (9780471218999): Jean-Marie Dru. Disruption: Overturning Conventions and Shaking Up the Marketplace (9780471165651): Jean-Marie Dru. Mashup Cultures (9783709100950): Stefan Sonvilla-Weiss. The Brand Gap: How to Bridge the Distance Between Business Strategy and Design (9780321348104): Marty Neumeier. Ogilvy on Advertising (9780394729039): David Ogilvy. Positioning: The Battle for Your Mind (9780071373586): Al Ries, Jack Trout, Philip Kotler. The Culture Code: An Ingenious Way to Understand Why People Around the World Live and Buy as They Do (9780767920575): Clotaire Rapaille. The Cluetrain Manifesto: 10th Anniversary Edition (9780465024094): Rick Levine, Christopher Locke, Doc Searls, David Weinberger, Jake McKee, J. P. Rangaswami, Dan Gillmor.
Tribes: We Need You to Lead Us (9781591842330): Seth Godin. Communication Power (9780199595693): Manuel Castells. The Art of Immersion: How the Digital Generation Is Remaking Hollywood, Madison Avenue, and the Way We Tell Stories (9780393341256): Frank Rose. Remix: Making Art and Commerce Thrive in the Hybrid Economy (9780143116134): Lawrence Lessig. Understanding Social Networks: Theories, Concepts, and Findings (9780195379471): Charles Kadushin. Wikinomics: How Mass Collaboration Changes Everything: Don Tapscott, Anthony D. Williams. The Producer's Guide to Transmedia: How to Develop, Fund, Produce and Distribute Compelling Stories Across Multiple Platforms (9780956750006): Nuno Bernardo.